Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
To ensure that ads on the Google Ad Network uphold high editorial and professional standards, Google Ads only allows ads, assets, and destinations that are clear, easy to interact with, and relevant to users.
Learn about what happens if you violate our policies.
Violations of the policies below will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more
about suspended accounts.
Business name requirements
This policy is applicable to the ads formats that require a business name field.
The following is not allowed:
Providing a business name that is anything other than the domain, the recognized name of the advertiser, or the promoted downloadable app
Using promotional language in the business name field
Learn more about the Business name requirements policy.
Capitalization
The following is not allowed:
Capitalization that isn't used correctly or for its intended purpose
Learn more about the Capitalization policy.
Image quality
The following is not allowed:
Images that are sideways, upside down, or that don’t take up the entire space of the chosen image size
Images that are blurry, unclear, unrecognizable, or contain illegible text
Strobing, flashing, or otherwise distracting images
Ads that expand beyond the frame or otherwise encroach on the website or app
Learn more about the Image quality policy.
Misuse of ad features
The following is not allowed:
Ads or assets that don't use the features of the ad unit for their intended purpose
Learn more about the Misuse of ad features policy.
Phone number in ad text
The following is not allowed:
Entering a phone number in ad text
Learn more about the Phone number in ad text policy.
Punctuation and symbols
The following is not allowed:
Punctuation or symbols that aren't used correctly or for their intended purpose
Invalid or unsupported characters
Learn more about the Punctuation and symbols policy.
Repetition
The following is not allowed:
Non-standard, gimmicky, or unnecessary repetition of names, words, or phrases
Asset text that repeats words or phrases within the same asset or another asset in the same ad group, campaign, or account
Learn more about the Repetition policy.
Style and spelling
The following is not allowed:
Ads or assets that don't use commonly accepted spelling or grammar
Ads or assets that are incomprehensible or don’t make sense
Ads or assets that exceed character limits for double-width character languages
Ads or assets that are inconsistent with the clear and informational presentation style of the Google Search results
Learn more about the Style and spelling policy.
Unacceptable spacing
The following is not allowed:
Omitting a space or adding extra spaces
Excessive or gimmicky use of spacing
Learn more about the Unacceptable spacing policy.
Unidentified business
The following is not allowed:
Ads or destinations that don't name the product, service, or entity they are promoting
Learn more about the Unidentified business policy.
Video quality
The following is not allowed:
Videos with illegible text, poor sound quality, or blurry, unclear, or unrecognizable visuals
Learn more about the Video quality policy.