Manager Accounts (MCC): About Google Ads manager accounts

If you’re an agency or someone who manages multiple Google Ads accounts, a manager account is a powerful tool that could save you time. A manager account is a Google Ads account that lets you easily view and manage multiple Google Ads accounts - including other manager accounts - from a single location.

This article explains the benefits of manager accounts and how they work.

On this page

Benefits of a manager account
How it works
Who should use a manager account
Manage your Google Ads account from a manager account

Benefits of a manager account

With a manager account you can:

Use a single sign in to access all client Google Ads accounts, including other manager accounts.
Search, navigate, and manage all of your accounts from a single, easy-to-read dashboard.
Create and manage campaigns for your client accounts from within your manager account.
Easily compare performance across all accounts and run reports for multiple accounts at once.
Link your account to a payments profile for monthly invoicing.
Use monthly invoicing to pay for your Ads accounts.
Use alerts to efficiently monitor all of your linked accounts.
Quickly create and link Google Ads accounts from within your manager account.
Grant users different levels of access to your manager account.

How it works

A manager account isn't an "upgrade" of your Google Ads account. Instead, it's an entirely new Google Ads account you create. Think of a manager account as an umbrella Google Ads account with several individual Google Ads accounts linked to it. You can link new and existing Google Ads accounts, as well as other manager accounts.

You can then monitor ad performance, update campaigns, and manage other account tasks for those client accounts. Your manager account can also be given ownership of a client account. This allows you to manage user access for the client account.

Keep in mind, however, that with a manager account, you won’t be able to change proprietary information for a client account, such as the account’s sign-in information. If relevant to you, ensure that your Manager Account (MCC) has ownership of the child accounts you're trying to manage. If not, the admin of the child account needs to grant ownership to the MCC. To do this, in the child account, navigate to “Admin” then “Access and Security”. In the “Managers” section, ensure your MCC is listed as the Owner.

Individual account owner experience

After accounts are linked to a manager account, individual users of those client accounts can sign in and use their accounts as usual. Client accounts’ users won’t have access to the manager accounts they’re linked to, or any other accounts that are linked to the same manager account. But users with administrative access to those accounts can terminate the relationship with the manager account at any time by unlinking their account from the manager account.

Inviting other users to the manager account

After setting up your manager account, you can also invite other users to your manager account and give them different levels of access. Learn more about inviting users to your manager account.

Who should use a manager account

A manager account may be a good option for advertisers with more than one Google Ads account. It also works well for third parties such as agencies and other online marketing professionals who manage multiple client accounts or a large number of campaigns.

Keep in mind that up to 20 Google Ads accounts (including manager accounts) can be associated with a single email address. If you’re managing more than 20 accounts, or want to easily monitor performance or track conversions across accounts from one place, a manager account is probably the best option for you.

A manager account is required for Ads accounts using monthly invoicing.

Manage your Google Ads account from a manager account

A Google Ads manager account lets you manage multiple Google Ads accounts from a single dashboard. You can refer to the instructions below on how to link existing accounts, or create new ones directly from your manager account.

Link a Google Ads account to a manager account

To link a Google Ads account to a manager account, follow these steps:

In your Google Ads manager account, click the Accounts icon .
Click the Sub-account settings drop down in the section menu.
Click the plus button .
Click Link existing account.
Enter the Google Ads account's Customer ID number. To link multiple accounts at once, enter one Customer ID per line. Click Preview to review the details of the request.
1. Optional: You can also select a different manager account to link the Google Ads account to.
Click Send Request.

Users with access to the Google Ads account you sent a link request to will receive emails inviting them to link to your account. After the invited account accepts your invitation, you'll receive an email confirmation and the account will be automatically linked to your manager account.

Create a new Google Ads account from a manager account

To create a new Google Ads account from a manager account, follow these steps:

In your Google Ads manager account, click the Accounts icon .
Click the Sub-account settings drop down in the section menu.
Click the plus button .
Click Create new account.
Follow the steps through the account creation process.

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