...This means even if they failed to complete a transaction or fill out any sort of RFI or Request For Information forms. SERA is the next generation of web retargeting because you will OWN THE DATA matched to our database. Facebook or Google could easily give you the email of the clickers from their platform, but they will not do it. Now, with SERA, we can identify traffic matched to our database and give that to you for much less than the cost of the click. You can remarket to them as often as you want without paying a retargeting company because you own the data!