Audience
Digital advertisers and publishers wanting a solution to secure their ad inventory from fraudulent activities
About HUMAN Ad Fraud Defense
HUMAN's Ad Fraud Defense solution proactively analyzes bid requests before initiation to prevent invalid traffic from entering your inventory. Ensuring transactions occur in a fraud-free environment, enhances your reputation, safeguards revenue, and boosts demand from partners. This solution protects critical desktop, mobile, connected TV (CTV), and audio inventory from fraud, leading to improved ad performance. It increases inventory value through transparency, reduction of invalid traffic, and proactive fraud protection. By analyzing bid requests pre-bid, HUMAN's Ad Fraud Defense stops invalid traffic from infiltrating your inventory, thereby improving your reputation and driving partner demand. HUMAN detects and mitigates ad fraud across desktop, mobile, CTV, and audio inventory, providing the most accurate pre-bid fraud mitigation.
Other Popular Alternatives & Related Software
Singular
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools.
With Singular you are able to
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- Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse
Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.
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Click Fraud Protection
Campaign Protection protects your pay per click campaigns from fraudulent and duplicate clicks by tracking and analyzing your pay-per-click traffic with our advanced click fraud detection technology. Our software is measures user interactions by IP address, geolocation, browser cookie, browser fingerprinting, total and active time spent on pages, input device activity (keyboard, mouse, touch, scroll) and other metrics to help isolate and eliminate invalid clicks. With Campaign Protection all of your pay per click ad clicks are tracked regardless of where they come from. We can track Google Ads, Bing Ads, Facebook, Twitter, as well as any other campaigns. Automatically add / remove IP addresses and IP ranges to Google Ads IP Exclusion with Google Ads API instantly. Our software has multiple blocking rules, device type rules and works with Google Ads 500 IP exclusion limit.
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CHEQ Essentials
Eliminate invalid activity from your paid marketing funnels, campaigns, and audiences, and divert your ad budget to real paying customers only.
CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads, and Microsoft Ads, making sure no damage is done to your ad budget.
CHEQ is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations. Our award-winning technology runs over 2,000 behavior tests on each and every visit coming to your website, detecting the threat level and source. If it's detected as invalid - we block it.
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PPCSecure
We monitor your ads using our exclusive click-fraud prevention algorithm. We place offenders' IP addresses into your IP Exclusion list automatically. We even track the time each user spends on your site and their conversions. PPCSecure was just a single report with a few basic columns. Not anymore! Over the last 7 years, we've added a number of new and exciting reports which can be viewed in your browser or downloaded as PDF or CSV files. These reports can be sent to your ad network as part of a refund request or used to help a human detect click fraud that filters may miss. With our new JavaScript snippets (included at no extra cost with your subscription), you can monitor your clicks for both intent and value. The best way to determine a user's intent is to see how much time they spend on your website. A user who clicks often but spends very little time on your website may be engaging in click fraud.
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Company Information
HUMAN
Founded: 2012
United States
www.humansecurity.com/platform/solutions/ad-fraud
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