Drive top line revenue through a branded sales incentive program. Sales Incentive Programs, often called SPIFFs, are designed to connect your goals and strategies with the type of behavior that creates profitable mindshare and increased top line revenue. Sales Incentives and Sales Compensation are similar, but different - and it's important to understand the difference. While both types are crucial to a company's growth, a sales compensation plan is the overall look at a sales rep's compensation - their base salary, the commission structure, bonuses, etc. A Sales Incentive Program, however, is more flexible and fluid. Incentive plans can vary from month to month - from promotion to promotion - or even from goal to goal. They integrate useful tools, communication and allow participants to feel the benefits of rewards of non-cash incentives.