Best Social Media Management Software in Australia
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Compare the Top Social Media Management Software in Australia as of February 2026
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What is Social Media Management Software in Australia?
Social media management software helps businesses plan, schedule, analyze, and engage with content across multiple social media platforms from a single interface. These tools enable users to streamline social media activities, such as posting content, responding to customer inquiries, and monitoring brand mentions, improving efficiency and consistency. Features often include post scheduling, content curation, analytics, and team collaboration tools, allowing for better coordination and tracking of social media performance. Social media management software also provides insights into audience engagement and campaign performance, helping businesses optimize their strategies. It is particularly valuable for marketers and social media managers looking to enhance their brand's online presence and engagement. Compare and read user reviews of the best Social Media Management software in Australia currently available using the table below. This list is updated regularly.
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1
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.">
Starting Price: $25.00/month/user -
2
Agorapulse
Agorapulse
Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse currently supports Facebook, Instagram, TikTok, Twitter, LinkedIn, Google My Business, and YouTube accounts. Our inbox makes sure you never miss a message. It's designed for you to quickly go through your comments and ad comments. Need publishing options? We have plenty! Including drafting, bulk scheduling, and more. Our reports allow you to see the most important metrics for your social media accounts at a glance. We even include statistics for your Instagram Stories! We also offer a wide range of team/collaboration features so that profiles with many admins can work seamlessly. Our functionalities, support team, and pricing models make our tool an excellent value for growing teams and agencies looking for a better social media management solution.Starting Price: $49.00/month -
3
Viraly
Viraly.io
Viraly is a social media management platform for scheduling, analytics, and link-in-bio pages across 10 platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, X, and Mastodon. The post scheduler features a visual calendar, content recycling for evergreen posts, first comment automation on Instagram/Facebook/LinkedIn/YouTube, threaded replies on Threads/Bluesky/X/Mastodon, account tagging and collaborator invites on Instagram, location tagging on Instagram and Facebook, and team collaboration with role-based permissions and approval workflows. Analytics covers all 10 platforms with engagement metrics, exportable reports, and up to 2 years of historical data. The Link in Bio tool lets you create landing pages with 70+ themes, video embeds, image grids, email collection, product showcases, and custom domains. Viraly keeps everything in one place so you can focus on creating great content.Starting Price: $19 per month -
4
PostMaster
Bartłomiej Schmidt
PostMaster is a desktop application for effortless and private social media management. Perfect for freelancers, creators, and small businesses, it makes post creation and publishing faster, easier, and more secure. You choose the workflow: write posts manually or use AI models (Gemini, GPT, Claude) to generate content in seconds. With one click, you can publish across platforms — saving time while staying in control. Because PostMaster runs locally on your computer, your data never leaves your device. No cloud, no spying, no risks — just a privacy-first tool built for efficiency. Key Features: ✍️ Flexible Post Creation – Write manually or use AI for instant content 🚀 One-Click Publishing – Publish directly, without extra steps 💻 Desktop-Only – Works locally, no cloud storage required 🔐 Privacy-First – Your posts and data remain on your computer 💸 Transparent Pricing – One-time license + pay-as-you-go AI tokens 🎁 14-Day Free Trial – Try all features before you buyStarting Price: 25 euro (14-days free trial) -
5
SeoSamba's Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses, multi-locations enterprises, and companies who sell digital solutions to SMBs such as publishers, agencies, broadcasters, financial institutions, telcos, ISVs, MSPs. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google, Facebook, Yelp & 100 of platforms review management tools, email marketing, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and Wordpress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba's CRM aka SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS is rebrandable by resellers.Starting Price: $99.00/month
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6
Sposter
Sposter
An artificial intelligence-based system for creating and publishing content on social networks. With Sposter you can easily integrate content creation processes, and optimize the work with your team and clients. Publishing - control your social networks in one place. Create and upload posts to selected social media pages with a single click. Collaboration - connect your team and customers in one environment. You can create and manage a communication plan and tasks for team members. Scheduling - set the date and time for the posts to be published. Use the artificial intelligence feature to choose the best time to publish your posts. Approvals - inform the customer and coordinate the content of the posts prepared with Sposter. Get customer approval for social media content or comments with specific notes. Analytics - track post results based on social networking data. Generate reports on posts, pages, and team members’ work.Starting Price: $59/month/3 users -
7
Mailchimp
Intuit Mailchimp
Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.">
Starting Price: $9.99 per month -
8
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
9
Conte.ai
Conte.ai
Using its proprietary content creation system, Conte.ai offers a winning blend of impactful experts and advanced AI-powered tools. This way, our users are assured of receiving high-quality content, time and time again. In this way, we will manage all aspects of the job, from copywriting and design through to posting. With all your business profiles combined into a unified ecosystem, we can transmit a consistent voice across all platforms, enabling maximum reach and ROI. By working with Conte.ai, you can release the worries you regularly have about managing your business profiles online, which course through your head. After all, you still manage the content in-house, poorly, and in an unattractive manner—a lasting problem. So, it’s important for you to find a silver bullet solution where you can expertly mix the perfect engagement with specialist expertise, as well as an individual who’s easy to talk to, and inexpensive to hire! This is possible with Conte.ai.Starting Price: $39 -
10
Canva
Canva
Design anything. Publish anywhere. Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics. Design presentations, social media graphics with thousands of beautiful forms, over 100 million stock photos, video & audio, and all the tools you need. Design with millions of stock photos, vectors, and illustrations or upload your own. Edit your photos using preset filters or get advanced with photo editing tools; you’ll never be stuck for choice. Use icons, shapes, and elements with ease. Choose from thousands of parts for your designs, or upload your own. Access everything you need to make a great design for your creative needs. Use Canva Teams to support your company and foster collaboration on projects without having to switch apps. Canva integrates into all major CRM, social media, and management platforms. Magic Write in Canva Docs is your very own AI text generator for social media captions, blog ideas, product descriptions, lyrics, & more.Starting Price: $10 per month -
11
Constant Contact
Constant Contact
We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Create professional emails, segment your list and automate your messages to drive more engagement and sales for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth, all from one place. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster.Starting Price: $12 per month -
12
Hootsuite
Hootsuite
Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.Starting Price: $99 per month -
13
Socioboard
Socioboard
Tap into the power of social media with SocioBoard. Powerful social media management and content marketing platform. Centralize and streamline your content marketing and social media operations. Create, plan and schedule your content when your users are most actively engaged and participating. Make your own publishing schedule, seamless with SocioBoard. Fill your feed by discovering fresh pieces of information. All of your RSS feeds are organized in one place with the RSS Content Manager. Filtering them by search phrase, sorting them by feed name, date or category is simple. Manage multiple social accounts easily. Now add new social media accounts and remove the old ones that are not in use in seconds. Recognize your target audience and how they interact with you on social media. Pre-built reports are available, or make your own reports, depending on the data that matters to you.Starting Price: $9.99 per user per month -
14
GUDSHO
GUDSHO
GUDSHO is an all-in-one video marketing platform designed for creators, marketers and businesses wanting secure and ad-free video hosting. The global CDN lets you host unlimited videos, live streams, and webinars on a branded video player, no matter where your audiences are. It also has a built-in video editor for you to enhance and repurpose your videos without any external software. Beyond this, GUDSHO provides you with marketing tools such as CTAs, in-video lead forms, scheduling, and social media integration to drive engagement and create impactful results. Deep analytics on views, engagement, retention, and drop-off also come standard, so you’ll know exactly what's resonating with your viewers. GUDSHO also takes security seriously, it keeps all your content safe from unwanted downloads, access, and piracy using AES encryption, DRM, watermarks, geo-blocking, and passwords. Basically, GUDSHO combines video hosting, marketing & security into one easy-to-use platform.Starting Price: $0 -
15
Zoho Social
Zoho
Zoho Social is a powerful social media management platform designed for businesses of all sizes and agencies. It simplifies social media marketing by enabling users to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, generate detailed reports, and more—all from a single, user-friendly interface. Supported Platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram. Key Features: Post scheduling & publishing for streamlined content planning Unified inbox to manage conversations, messages, and mentions across platforms Social media analytics to gain valuable insights and optimize performance Content calendar for visualizing and organizing posts effortlessly Team collaboration tools to enhance workflow efficiencyStarting Price: $10 per month -
16
Postly
Postly Technologies, Inc.
AI-powered social media scheduler. Everyone wants to scale their business. It’s no secret that marketing on social media demands a great deal of effort and non-stop attention. But what if you get a solution that can simplify your life and supercharge your digital marketing game? Enter Postly!!!!! Postly is the all-in-one social media management tool you’ve been dreaming of. Say goodbye to the days of endless multitasking and juggling multiple tabs. With Postly, you can cut down your social media time while taking your digital marketing results to new heights. Postly helps you with content generation, creative design, scheduling posts, and driving lots of social conversations that lead to conversions. Postly integrates marketing tools and features like the AI Writer, Blog Writer, Ad Copy Writer, AI Art, Image Editor, Video Editor, Link Shortener, HashTags Generator, and Bulk Uploader, and the possibilities are limitless.Starting Price: $15/month -
17
Buffer
Buffer
Buffer is a suite of products to help you build your brand and connect with your customers online. Buffer is a suite of social media products made for modern, online brands, providing them with the tools they need for visual marketing, audience engagement, and analytics. Buffer's products help brands and individuals stand out online and drive meaningful engagement and measurable results for their business. The suite of publishing, engagement, and analytics tools helps more than 75,000 brands build remarkable online profiles.Starting Price: $5 per month -
18
TweetEraser
TweetEraser
TweetEraser is a powerful tweet cleanup tool designed to help users quickly remove old, unwanted, or sensitive posts from their Twitter/X accounts. The platform offers advanced filtering options—such as keywords, date ranges, engagement levels, and specific tweet types—so users can precisely control what gets deleted. Bulk deletion and fast processing make it easy to manage large accounts with thousands of tweets. TweetEraser works securely through Twitter/X authentication and doesn’t require installing software. Users can preview tweets before deleting, create custom cleanup filters, and run multiple passes for deeper account cleaning. Whether you’re updating your personal brand, preparing for job opportunities, or just refreshing your profile, TweetEraser provides a flexible, privacy-focused way to manage your digital footprint. -
19
Sendible
Sendible
Grow your audience, attract new customers, and reach your social media goals with an all-in-one platform. Customise and preview posts on each platform. Keep images pixel perfect with our built-in editor or design new graphics with Canva. Collaborate with your team and clients by setting up approval workflows and keep your posts on-brand. Use one-click reports to surface your most engaging content or choose to build and automatically send custom reports. Schedule photos, videos, and image carousels to Instagram business profiles directly — no push notifications needed. Add geotag locations and first comments with hashtags to increase discoverability.Starting Price: $59 per month -
20
Sprout Social
Sprout Social
Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.Starting Price: $199/seat/month -
21
Marketo
Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.Starting Price: $895 per month -
22
X Pro
X
Manage multiple X (formerly known as Twitter) accounts from the same interface. The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of X. X Pro (formerly TweetDeck) enables you to monitor multiple timelines on a single screen. Track and organize content, and engage with your communities in real-time.Starting Price: $0 -
23
Loomly
Loomly
Loomly is the Brand Success Platform that empowers marketing teams to manage, nurture and amplify brand success on social media. As an all-in-one collaborative solution, Loomly allows you to manage your brand assets with Library, fuel your storytelling with Post Ideas, polish your content with Post Optimization Tips, control your brand messaging with Post Mockups & Approval Workflows, reach your audience with Native Scheduling, Post Targeting, Post Sponsoring & Ads Manager, engage with your community through Interactions and measure your performance with Advanced Analytics. Loomly is available via a monthly or yearly subscription and you can try it for free for 15 days (unlimited features, no credit card required, no obligations).Starting Price: $32.00/month -
24
ContentStudio
ContentStudio
Streamline your social media and content marketing. Powerful content marketing and social media management platform for publishers, brands, agencies and, startups who want to share the best content consistently and increase their reach. All the tools you need to centralize your content marketing operations for all the channels including blogs, social networks and, newsletters. No more lack of data, email threads, spreadsheets, approval delays and, disconnected workflows. Find, analyze and share top performing content for any topic or industry. Plan and collaborate with your teams on an intuitive editorial calendar. Schedule content to all of your channels and networks from a single place. Track KPIs and measure performance across all the channels.Starting Price: $25 per month -
25
Metigy
Metigy
The Future is AI-powered marketing. The Metigy marketing platform is not just another tool, it delivers AI recommendations to help you create high-quality content, deliver a personalized ad strategy, and improve results for your business. Metigy users have seen an improvement in conversions by 2-3x quarter on quarter. Metigy was built by people just like you and we believe Marketing doesn't have to be a drag. We help you save time by automating repetitive tasks, allowing you to focus on actions that make a real difference to your business. We look beyond the obvious and gather in-depth data to power our insights engine. Forget traditional vanity metrics and understand the true value of conversion and performance. Move beyond dashboards and embrace the power of dynamic, AI-driven insights. See results with a feed of strategic ideas and opportunities, customized just for your business.Starting Price: $0.00 -
26
PromoRepublic
PromoRepublic
PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. With our intelligent products, you can easily distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and stay on top of the results.Starting Price: $9/month -
27
Brandwatch
Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business. -
28
GoDaddy Digital Marketing Suite
GoDaddy
GoDaddy Digital Marketing Suite has all the tools you need for your small business to stay connected to your customers, beyond your website. Create and manage social, ads, emails and reviews — all from one dashboard. Create social media ads and posts with professionally-designed GoDaddy Studio custom templates, images and themes that attract customers. Marketing Planner notifies you of 200+ upcoming events to engage more customers. Create tailor-made content from templates to post on social and email. Target customers with social content and easy-to-create emails to reinforce your brand. Get your site Google-ready to help customers find your business. Real numbers that prove how GoDaddy Digital Marketing Suite can work for your business. Website traffic increases over 6x when running ads on Facebook and Instagram. 50x increase in engagement when boosting posts on Facebook.Starting Price: $6.99 per month -
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Surefire CRM
Top of Mind Networks
Surefire by Top of Mind Networks is recognized as the mortgage industry's most relied upon marketing automation and creative content solution. From individuals to enterprise lenders, Surefire CRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, set-it-and-forget-it workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients. Services Available: - Email and SMS Marketing Automation - Lead Distribution and Management - Customizable Video Marketing - Curated Library of Award-Winning Marketing Content - Integrations with LOS, POS, PPE Software Systems -
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Social Champ
Social Champ
Social Champ is the best way to drive traffic, increase engagement and save time on social media. A result driven social media management tool for scheduling posts, analyzing performance & best content suggestions. It is a result-driven Social Media Management Tool allowing users to automate and streamline the Social Media Scheduling process. Users can collaborate with teams, track and analyze their Social Profiles, create and curate content, and schedule content days, weeks even months in advance! The tool allows you to connect Facebook Pages and Groups, Twitter profiles, Pinterest Boards, Instagram Personal and Business accounts, LinkedIn Profile and Pages, Google Business Profiles and YouTube channels. On top of the Social Platform integrations, Social Champ has tools like Canva, Crello, and Wave.Video. Media integrations like Dropbox, Google Drive, Imgur, Flickr, and Giphy attaching and creating are made extremely easy. Check out Social Champ's new Free plan!Starting Price: $29