Page 14 | Best Marketing Automation Software in the UK of 2025

EQUP

EQUP is an advanced all-in-one software solution that helps business owners streamline their business processes. From marketing to sales, billing to communication, EQUP provides industry-specific solutions for businesses in the Service, SaaS, and E-commerce industries, ensuring that they never have to settle for generic solutions. One of the unique features of EQUP is that it allows business owners to manage multiple companies with a single account and a single subscription. This means that you do not need to purchase a new plan to manage your other businesses. With EQUP's inventory pooling feature, you can easily pool your Emails, Users, Deals, Tags, Tasks, Appointments, and other features between your companies. This ensures that no feature is left unused, and you have complete control over all aspects of your business. Moreover, EQUP provides you with a dedicated account manager who will help you with onboarding and will be available to assist you with all your software needs.

Starting Price: $7/month

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NeoDeal

Generate leads with your LinkedIn profile. Hundreds of companies are already using NeoDeal to develop and manage their prospecting on Linkedin. Import the LinkedIn profiles of people corresponding to your core target. More than 700 million profiles are present on Linkedin. NeoDeal helps you find your targets and create contact lists for your marketing & sales campaigns. NeoDeal gives you the profiles of people who have viewed your profile and who have liked/commented on your LinkedIn posts. NeoDeal carries out your LinkedIn message campaigns to build relationships and initiate exchanges with the people you are targeting. NeoDeal has integrated Dropcontact technology to automatically enrich the emails and phone numbers of your Linkedin contacts. Enrich the contact details of your LinkedIn contacts. A complete offer to help you make Linkedin a source of business. Create your contact lists from Linkedin, sales navigator, or Excel/CSV imports.

Starting Price: €990 per year

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Bigly Sales

Send thousands of customized messages in seconds. The cheapest way to call the USA from anywhere with only one click. Send thousands of texts, pictures, gifs, and videos in seconds. Say goodbye to overcomplicated software that takes months to set up! Book a success call with us to get all your data in one place. All your email, call, and text replies are in just one place. Send thousands of emails in seconds to all your lists. Tag and segment all your audience. Add different tasks and assign them to your colleagues. Make and receive calls from anywhere. Send and receive thousands of SMS. Make lists to call all your contacts automatically. Manage your time and projects with Bigly’s calendar. Get all the notifications that you need for your daily work. Bigly only charges for telecommunication costs. Pay as you go and forget about long terms contracts. Text, emails, and phone transcripts are automatically uploaded.

Starting Price: $.005 per email

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InfluencerSoft

A wide selection of high converting page templates and a convenient visual drag-and-drop editor. Easy to configure with a few clicks. Use an automatic series of emails for your potential customers. Subscribe and unsubscribe to lists, assign tags, add to marketing sequences. Launch your responsive pages without a professional developer by using a simple drag-and-drop interface. Now you can send emails to your contacts. Run all of your campaigns on autopilot. Schedule your content with automation. Create attractive and responsive payment pages integrated with Stripe or Paypal. Easy to manage your own referral partner program. Find out how much profit your ads and affiliates bring. Analyze the conversion of sales pages and emails.

Starting Price: $177 per month

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uSpeedo

Connect with your customers and deliver exceptional communication experience with uSpeedo. Now, spread important information to your customer world-widely with an astonishing speed. Combine your existing systems with customers’ preferred channels like SMS, WhatsApp messaging, email and voice. Enhance your customers’ journey and deliver a superlative customer experience. Build community, not complexity. uSpeedo employs numbers of techniques to make sure your communication get the right destination, to right person, at right time. Integrate communication channels your customers want with your flexible API stack. Develop optimal marketing and sales strategies with uSpeedo communication platform. Grab attention of customers, and improve customer conversion and retention rate with personalized messaging on any mobile messaging channel.

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CrmOne

CrmOne is an integrated marketing, sales, support, and CRM solution designed to help small to midsize enterprises acquire, engage, and convert website visitors into customers. The cloud-based platform lets businesses use marketing tools to build relationships with customers and retain them for a lifetime. Features of CrmOne include email marketing, landing pages, live chat/helpdesk, ticketing, telephony, appointment scheduling, contact management, and more. It comes with Free CRM Software, which allows firms to manage and track all activities across customers, leads, and deals as they proceed through pipelines. Additionally, it provides marketing capabilities for users to generate leads through automated email templates, customizable forms/popups, social media engagement, and more.

Starting Price: $59/month/5 Users

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AEvent

AEvent is the leading event and communications automation platform for digital marketing professionals and businesses who manage online events, digital marketing campaigns, and training presentations. Our proprietary technologies help businesses increase attendance, engagement and ultimately 20-30% greater profits from their online events, webinars, and marketing promotions. With over 60 native integrations and counting, AEvent can work with any platform using API, Zapier or Webhooks. The ONLY online event platform that fully integrates with Zoom.

Starting Price: $95 per month

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HubSpot Customer Platform

HubSpot

Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.

Starting Price: Free

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Intempt GrowthOS

Intempt

Intempt GrowthOS unifies personalization, AI-driven insights, experimentation, and cross-channel journeys in a way that no other platform does - delivering enterprise-grade power at SMB-friendly pricing.

Starting Price: $22/month

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Leapwork

Leapwork has created the world’s most accessible automation platform. Through a visual, no-code approach, Leapwork makes it easy for business and IT users to automate repetitive processes, so enterprises can adopt and scale automation faster. Leapwork is used by more than 400 global enterprises across all industries, from banks and insurance companies to life science, government and aerospace. Clients include NASA, PayPal, BNP Paribas and Daimler. The company is headquartered in Copenhagen, Denmark, and has local offices across Europe, US and Asia.

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RallyMind

DevHub

RallyMind by DevHub is an automated landing page management software for Brand to Local, Channel Marketing, and Co-op advertising campaigns. Ideal for brands, marketing agencies and technology partners, RallyMind offers a fast and easy way to improve the web experience. It lets users create a master template design and campaign content, use data to auto-publish landing pages, and track everything after publishing the campaign. RallyMind can be white-labeled or integrated to existing marketing tools or technologies.

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SproutLoud

SproutLoud is an award-winning channel marketing automation platform. Trusted by world-class brands, SproutLoud supports companies that sell through channel partners to execute hyperlocal automated campaigns. The platform covers asset production and centralized campaign planning, intelligent funds management, marketing automation and SaaS campaign distribution, and analytics and insight.

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dotdigital Engagement Cloud

dotdigital

Reimagine how you engage with your customers. Use Engagement Cloud to empower your team to turn your customer data and insight into personalized omnichannel marketing campaigns. Engagement Cloud integrates seamlessly with your existing ecommerce and business platforms to give you a powerful marketing tool that really does the biz. dotdigital (formerly dotmailer) is a cloud-based email marketing automation platform specifically created for small and medium-sized businesses (SMBs) and large business-to-business (B2B), business-to-consumer (B2C), and eCommerce companies. Simple yet powerful, this data-driven marketing tool helps businesses of all sizes to easily create and track personalized, optimized, and segmented email marketing campaigns. Primary features of dotdigital include multichannel marketing, lead nurturing, email send time optimization, automatic email responders, and campaign management.

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Marketing 360

Madwire

Deliver amazing results for your sales and marketing campaigns with Marketing 360. An award-winning platform built for small to medium-sized businesses, Marketing 360 combines digital marketing software and dedicated marketing services to help SMBs grow. The platform's top features include a powerful marketing CRM, UXi Rainmaker Websites, Natural Listing Ads, Top Placement Ads, Social Targeting Ads, On-Demand Marketing Services, and more.

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Agency Revolution Fuse

Agency Revolution

Unlock your agency management system to attract customers who stay longer and buy more policies. Enhance your customers' experience, streamline operations, and save time with insurance marketing automation! With the right tools to automate your communications, you can effectively build agency relationships at scale without losing that personal touch. Fuse™ seamlessly integrates with the most popular agency management systems to create the ultimate insurance marketing machine. Build stronger relationships by delivering important information when it's needed most. Send a timely text message to customers in the storm's path. Remind them you’re a call away when they file a claim. Share information about where to go when you know evacuations have been ordered. Building customer relationships that last requires trust––earn it by investing in an automated marketing solution to send the right message at the right time.

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MoEngage

MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities -

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Maisie

Maisie Technologies

Successful e-commerce businesses trust Maisie's AI-powered chatbots to drive more sales and slash customer support workload. Turn more browsers into buyers with interactive quizzes, personalised recommendations and product promotions. Increase customer engagement by directing them to the most relevant products. Delight your customers with instant answers to their questions around the clock - including shipping and order updates. Optimise support and reduce your workload in the process. Trigger conversations based on business rules like time on page, exit intent, cart value and shipping times. Display chatbots depending on behaviour, including new vs returning visitors, specific page visits or basket size. Customise nearly every element of your chatbot - including content, design, images, and conversational flows.

Starting Price: $29 per month

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Alkemics

Alkemics centralizes and checks product information, facilitating the discovery, listing and sharing of your products to off- and online channels worldwide. E-commerce demands perfect product data for rich content. Centralize content on a single platform and publish data on e-commerce websites with Alkemics to monitor performance with analytics tools. While high-quality, consistent data is key to effective communications between brands and retailers, its main purpose is to inform customers throughout their entire omnichannel journey. Connecting your product data to each consumer touchpoint enables you to provide your customers with comprehensive and complete product information.

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Helpmonks

Save time and money with our team collaboration tool. We unified shared mailbox, customer management, live chat, email marketing tools, and marketing automation tools to help your business succeed. Our team email management tools make it easy to get your whole business on the same page and boost team productivity. Collaborate in yourshared inbox. Delegate emails, add private email notes for you and your team, and much more. Collision detection prevents duplicate replies to your customer responses. However, Helpmonks is so much more than a team inbox. With Helpmonks, you also get advanced contact management with a complete customer conversation history. Plus, add our live chat tool and email marketing platform to boost sales and business growth. Reach more customers, nurture leads, and build customer loyalty with our email automation tool. Automatically send an email drip campaign based on your customer's behavior with ease with the Helpmonks marketing automation software.

Starting Price: $9 per month

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Reactful

Visitors leave a trail of Digital Body Language. Reactful interprets these in real-time and delivers the right message or content at the right time. Respond with personalized notifications, guidance, and other visual elements to match their behavior. Reactful leverages machine learning to better understand visitor behavior over time and automatically recommends new reactions. Reactful is your always-on engagement engine that identifies new conversion opportunities. Take action faster, with no changes to your website and zero coding. The Reactful Studio lets you create and launch reactions in minutes. No help needed from your technical or design teams. Customize reaction text, colors, images, etc. Go from idea to live reaction in minutes. Reactions designed to look and work great! Create Reactions to capture attention of website visitors, and guide them while they are still on your site to the completion of relevant website goals.

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Insider

Meet Insider, the first integrated Growth Management Platform (GMP), delivering a broad feature set across the sales funnel from Acquisition to Activation, Retention, and Revenue, leveraging real-time predictive segmentation powered by AI and machine learning capabilities. Built on a unified data layer, GMP is easy to implement and simple to use, with no need for complicated integrations. GMP simplifies the lives of digital marketers and helps them drive growth and loyalty for their brands. GMP comes with an easy-to-use, clean interface making the platform convenient and accessible for marketers. Enhanced usability allows marketers to focus on their actual work rather than managing complexities of technology and inefficiency in operations. GMP keeps the level of engagement in the platform high with active communication widgets such as toasters, tooltips and pop-ups speeding up operations.

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IC Marketing Automation

Infocorp Group

Most Banks are concerned about providing a good experience for both current and new customers, but are unprepared and need to develop capabilities to deliver customization at scale. That is why having a marketing automation tool is essential, and if it is also specialized in the needs of financial institutions, the results are undoubtedly optimal. Through our platform, the Bank will be able to transform the sales capacity and personalization of the Bank's message through micro-segmented campaigns. And you can go from managing multiple campaigns to a tool that automates most of the repetitive tasks, freeing up team time to focus on the value of the offer and have relevant conversations with customers. Comprehensive process management, from lead generation to customer conversion. Automated prioritization of campaigns and messages based on Machine Learning. Dynamic content personalization based on customer information and specific offers.

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Unacast

Expand your visibility into markets beyond the USA with Unacast’s aggregated datasets in over 80 countries. With international coverage, our clients can build data-driven products across multiple regions with a consistent source of clean, aggregated data. Our international products provide users with a compact, yet powerful solution to ingest location data while maintaining privacy and eliminating internal processing efforts. Our datasets can help you understand foot traffic to your venues, trade areas, and cross visitations. Make more informed decisions for site selection or deselection, and learn how to boost your competitive advantage. Measure the impact of increased staff engagement, new products, pricing, and advertising. Identify gaps in the local marketplace and other opportunities to expand your portfolio.

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Bouncehelp

Install BounceHelp to decrease your bounce rate and increase purchase conversion. Convert website visitors into immediate phone calls. Service quality control and call recording helps you track the strengths and weaknesses of your sales process so you can improve it. The security system blocks spam calls and prevents your numbers from getting into spam databases. No credit card needed and no monthly subscription. You’re billed per new lead that is captured by our system. Easy to customize for corporate identity or change any messaging text to fit your brand. Changeable button animation and position are available as well. CRM, notification alerts, website analytics and more means you know how to better spend your marketing budget. There are customers waiting on your website, your BounceHelp Contact Button is the best new way to offer them that help. Phone Calls are way faster than email and more efficient than a LiveChat.

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Digioh

Grow your email+SMS list, capture zero-party data, and drive more sales with high-converting product recommendation quizzes, on-site and email surveys, landing pages, and preference centers. Take full advantage of the power of data - and quickly reap the rewards with more personalized on-site, email, SMS, and re-targeting experiences than ever before. Digioh allows marketers to gather more consumer-consented, zero-party data than ANY platform in the market and leverage this data across ALL channels. Increase conversions with product recommendation quizzes, implement surveys to learn more about your customers, then personalize email or SMS conversations with this data - increasing the likelihood of both a new customer gained, higher LTV, and lower opt-out rates. With over 1400 customers, 200+ integrations, 2 billion zero-party data points collected daily, and a full-service team, you can trust Digioh to deliver incremental success in 30 days.

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Paradym

Remarkable marketing campaigns direct from your MLS. With Listing Sync, your tours update daily so you never have to worry about the status of your listings. Promote your listings effortlessly on social with tools like Smart Schedule, Smart Comments, and Instant Posting. Our team of social media marketing experts combined with simple, smart tools fills your timelines with content that’s sure to engage your sphere. In 1992, when we started, there was no internet. No websites, iPhones or Facebook. The first listing wouldn’t be online for another two years. But we saw something coming: a big opportunity. A new way for real estate agents and brokers to advertise, market and tell a home’s story was on the horizon. We leapt ahead, innovated, and haven’t looked back for 25 years. Engage your social sphere, automatically. Our success team has your back. Get your listings noticed online.

Starting Price: $39.95 per month

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SmartMessage

SmartMessage is the omni-channel marketing and customer experience platform that helps leading brands confidently scale communications over millions of customers in real-time. The SmartMessage Marketing Platform lets businesses scale more relevant communications for millions of customers – anytime, anywhere. We process real-time data allowing businesses to respond with more relevance to the intent and action of customers in real-time. SmartMessage helps the world leading brands connect with their customers and deliver real-time relevance in omni-channel experiences. In our free exclusive guide, you will have the chance to learn how you can get more from channels like email, SMS, push notifications. Also, you will meet the unique capabilities of SmartMessage in helping you reach your targets. Available on-premise and in the cloud, SmartMessage brings all your marketing tools in a single, integrated platform –from managing content, to automating your omni-channel customer journeys.

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Sailthru

Marigold

We're already the go-to for your competition. Sailthru by Marigold is the most innovative platform for email, web, and mobile. Sailthru powers your every email need. Manage all your email -- including campaigns, triggered and transactional email -- on a single trusted system. Use our Audience Builder to easily segment then create beautiful emails in a breeze with Email Composer, no HTML/CSS required. Sailthru is one of the largest (and fastest) email senders on the planet. Bring it; we can take it. Sailthru’s personalization is fundamentally different. Rather than masking segmentation strategies as ‘personalized’ like most technology providers, Sailthru’s proprietary algorithms can personalize on the individual level for your emails, website and mobile app. It’s all powered by our industry-leading customer profiles. Translation: You can send 5 million different emails to 5 million different customers. (Automation is a beautiful thing.)

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Leanplum

For app-first companies, Leanplum is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. As the only company that focuses on engagement, personalization and optimization for gaming, subscription, on-demand & mobility apps, and mobile retail & finance we know app industry workflows and use cases inside and out. The only solution that combines Lifecycle Marketing & LiveOps promotions with the ability to control the live events & sales via Remote Configuration, built on a powerful foundation of realtime data & A/B testing. The only solution that combines Lifecycle Marketing with the ability to personalize and optimize the Product Experience, built on a powerful foundation of realtime data and A/B testing. Activate users with personalized multi-channel engagement in realtime. Grow a loyal user base by providing relevant content based on behavioral data and triggering.

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1by1

Marketing 1by1

By consolidating and unifying all data sources associated with contacts. Through real-time updating of customer information and automation of communications. Available for the entire company: decision-makers, support, finance, production, CRM, etc. The Customer Data Platform (CDP) is a database that brings together and structures all of the interactions that a customer may have had with a brand. It provides a consolidated 360° view of the typologies and behaviors of each client. The sources of data in the E-commerce sector are often very numerous. Partnerships with many digital players to improve the customer experience involve collecting information that is stored with each partner.

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Best Marketing Automation Software in the UK - Page 14

Compare the Top Marketing Automation Software in the UK as of November 2025 - Page 14