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Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities.

Email marketing software is software used to design, send, and track email campaigns. It allows users to easily manage large contact databases, segment contacts into groups, create targeted campaigns using powerful personalization tools, and monitor campaign performance with comprehensive analytics. Email marketing software also integrates with other online platforms, allowing users to seamlessly incorporate email campaigns into their overall marketing strategy. With automated workflows and customer journey tracking available in many solutions, businesses and creators can effectively engage customers on an ongoing basis.

Email template design software enables email professionals to build email templates. Email template builders offer easy to use tools like drag and drop template creation, as well as tools that let more advanced users create email templates coded from scratch.