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Compare the Top Free Location-Based Marketing Software as of November 2025

What is Free Location-Based Marketing Software?

Location-based marketing software helps businesses target and engage customers based on their geographic location, providing personalized and relevant offers, advertisements, and promotions. These platforms use technologies such as GPS, geofencing, beacons, and IP address tracking to deliver real-time marketing messages to customers when they are in specific locations, such as near a store, event, or point of interest. Location-based marketing software often includes features for campaign management, analytics, and customer segmentation, enabling businesses to optimize their marketing strategies based on location data. It can also be integrated with other marketing tools like CRM systems and mobile apps to enhance customer engagement and drive conversions. By using location-based marketing, businesses can improve the customer experience and increase foot traffic, sales, and brand awareness. Compare and read user reviews of the best Free Location-Based Marketing software currently available using the table below. This list is updated regularly.

  • 1
    PlotProjects

    PlotProjects

    PlotProjects

    An extensive geofencing SDK and API for iOS and Android. Quick to set up, easy to use. From your app to any customer data, marketing automation or behavioural analytics platforms, our SDK integrates across your entire digital infrastructure. The pioneer in geofencing and location data since 2011, PlotProjects took off with a big bang. Recognized by The Wall Street Journal as one of Europe’s most promising startups in 2013, we are now the global leader of location marketing for companies with apps. Our technology adds the missing contextual layer that helps companies win the micro-moments of consumers on every touchpoint of the customer journey - online and offline. Brands, publishers, and developers use our technology to obtain location intelligence, attribute online and offline shop visits, retarget and activate consumers with contextually enriched personalized messages at their fingertips.
    Starting Price: $100 per month
  • 2
    Woosmap

    Woosmap

    Web Geo Services

    Woosmap offers a unique combination of privacy-first geolocation APIs and SDKs, based on our own data sourcing, without collecting any personal data. We provide version-less API and Lib easy to implement and well documented, to ensure long-lasting solutions. We are convinced that developers are the makers of the digital revolution of an industry, we help them to tailor geolocation to their business, with the most cost-effective developer tools on the market.
    Starting Price: Free
  • 3
    Radar

    Radar

    Radar Labs

    The industry-leading full-stack location platform. Build location-based app experiences faster and grow revenue with SDKs and APIs for geofencing, trip tracking, geocoding, and search. Open-source SDKs with industry-leading accuracy, simple documentation, flexible APIs, and turnkey integrations. Build location-based experiences across the customer journey, from messaging to curbside pickup to address autocomplete. Built for scale, processing 100B+ queries per year from 100M+ devices with enterprise-grade security, privacy, and support. Increase conversions by quickly and accurately connecting customers with nearby places and things. Import and search your own location data, or tap into our best-in-class address and POI datasets. Free up to 100K requests per month. Configure geofences and visualize, analyze, and segment your location data. Open-source iOS, Android, and web SDKs that make adding location to your apps simple.
    Starting Price: $500 per month
  • 4
    Smartwhere

    Smartwhere

    Smartwhere

    No matter what industry or market you’re in, we can help you discover the proximity technology solution that fits your needs, from marketing to logistics. Use the right combination of proximity technologies, from Beacons, Geofencing and Wi-Fi to, NFC and QR, to make your campaign succeed. Smartwhere runs retail. From the smallest bodega to the largest global retailers, the Smartwhere platform scales to every campaign’s needs. With the Smartwhere SDK, implementing proximity into new and existing mobile applications is a breeze. With just a few lines of code, mobile campaigns can quickly make use of proximity technologies without sacrificing time-to-market. Traveling can be a logistical nightmare, but with proximity technology, passengers can breeze through the experience with just a little guidance, be directed to their gate, determine their location, or find the nearest shops. Proximity gives healthcare and government agencies the opportunity to be able to improve their services.
    Starting Price: $599 per month
  • 5
    Storefries

    Storefries

    Storefries

    Storefries has an enhanced geosocial system that helps the retail business owners to know about their customer's needs in detail and Find the local relevant content for social media to boost their branding.
    Starting Price: $9 per month
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