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Advertising Software
Advertising software helps businesses manage, optimize, and automate their advertising campaigns across various channels, such as digital, print, TV, and outdoor. These tools allow for the creation, placement, and tracking of ads, enabling advertisers to target specific audiences effectively. Features often include campaign performance analytics, budgeting, creative management, and A/B testing to optimize ROI. Advertising software also helps streamline the process of bidding and programmatic ad buying, ensuring ads are displayed to the right users at the right time. By leveraging machine learning and AI, these platforms can enhance targeting, ad placements, and overall campaign effectiveness.
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WisePPC
WisePPC
WisePPC centralizes ad, sales, and inventory data across Amazon and Shopify with real-time analytics, bulk actions, inline campaign editing, gradient-highlighting, and multi-metric charts. It saves years of historical data, offers AI-driven bid automation, and dynamic repricing-currently in beta-enabling data-backed decisions and ROI optimization. -
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WideOrbit
WideOrbit
WideOrbit helps media companies do more business by making it easier to complete more sales. It’s the one platform that ties everything together — from pitch to payment, digital ads to cash-in-advance — so you can say hello to a Wider World. Maximize efficiencies with tools that consolidate all media buying and selling efforts within a unified platform. Make smarter business decisions with a holistic view of your data across all channels, markets, and platforms – from sales to finance to third... -
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ClickPath
ClickPath
... and offline, and make the most of your budget. Simply put, ClickPath tracks all conversions generated from your online advertising, including phone calls, and ties them back to the exact keyword or ad source. ClickPath is an award winning, online-to-offline ad attribution solution that gives you unprecedented visibility into your entire conversion performance. -
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Cadent
Cadent
... and performance metrics. Streamline the way you sell and orchestrate data-driven campaigns across your media properties. Cookieless and fully privacy compliant, Cadent Viewer Graph precisely defines TV audiences and ties them back to their data and devices—so you can finally make the cross-screen connections your brand requires. Cadent was made to take on the challenge of TV advertising, with the tech and the expertise to help you drive awareness, traffic, and sales—today. -
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Simulmedia
Simulmedia
... and daypart rotators and zero in on the spots that will drive the best conversions. Been on TV before? Simulmedia can analyze past TV campaigns and improve results immediately. Simulmedia ties exposure to action, reporting on the business metrics you care about in Simulmedia's performance dashboard. Simulmedia will test variables like creative and spot length, and then optimize fast to ensure CPVs and CPIs continually improve. -
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Intellsys AdGPT
GrowthJockey
... analytics tools that only report what happened, Intellsys AdGPT goes several steps further. It analyzes shifts in key performance metrics such as CAC, ROAS, and all other advertising metrics, precisely diagnosing the root causes of changes. The platform then delivers ranked, actionable recommendations, each tied to projected impact outcomes, helping marketers prioritize their next moves with confidence.Starting Price: $99/month -
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Keen
Keen Decision Systems
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals...
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