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Customer Service Software
Customer service software is designed to help businesses improve interactions with their customers. It provides an easy way to manage customer inquiries and feedback, as well as document customer activity and history. This can enable companies to be more efficient with customer support and streamline the process of providing assistance. Customer service software often involves automation of routine tasks, allowing for improved performance in the long term.
Customer Satisfaction Software
Customer satisfaction software helps businesses measure, track, and improve the satisfaction levels of their customers. These tools collect feedback through various channels such as surveys, reviews, and direct customer interactions to gauge satisfaction and identify areas for improvement. Many customer satisfaction software solutions include features like Net Promoter Score (NPS) surveys, customer satisfaction (CSAT) ratings, and sentiment analysis to assess customer experiences and track trends over time. These insights enable businesses to address customer pain points, improve product or service offerings, and enhance customer loyalty. By providing actionable data, customer satisfaction software helps companies refine their strategies and foster better customer relationships.
Customer Advocacy Software
Customer advocacy software is designed to help organizations identify, engage, and mobilize their happiest and most loyal customers into active brand advocates. It provides tools for tracking satisfied customers, encouraging them to provide referrals, testimonials, reviews or participate in community activities, and rewarding their advocacy efforts. The platform also lets companies monitor advocate activity, analyze the impact of advocacy on growth and retention, and integrate advocacy programs with marketing, sales and customer success workflows. By promoting peer-to-peer recommendations and authentic customer voices, customer advocacy software helps drive trust, amplify word-of-mouth, and ultimately support customer acquisition and loyalty. Because advocates can influence prospects and peers more credibly than traditional advertising, this software gives marketers and customer success teams a strategic lever for growth.
Customer Retention Software
Customer retention software enables companies to retain the customers and clients they already have, and increase the overall life of their customers. Customer retention platforms offer a variety of tools to improve overall customer satisfaction so that customers don't cancel their recurring subscriptions or plans. Customer retention software offers features such as user data collection, insights, events-based analytics, in-app analytics, churn prevention tools, and more. Subscription businesses, SaaS companies, and any businesses that sell ongoing plans can benefit from customer retention software. Here's a list of the best customer retention software:
Customer Loyalty Software
Customer loyalty software helps organizations design, manage, and optimize loyalty programs that reward repeat purchases and deepen customer relationships. It enables businesses to issue points, track tiers, referrals, or membership statuses, then automate redemption and campaigns. These platforms integrate with CRM, e-commerce, and point-of-sale systems to monitor behavior, segment users, and deliver personalized offers. With analytics and reporting, the software helps measure program performance and customer lifetime value. Ultimately, customer loyalty software transforms occasional buyers into engaged brand advocates and improves retention over time.
Customer Success Software
Customer success software helps businesses proactively manage customer relationships to ensure clients achieve value from their products or services. It provides tools to track customer health metrics, such as usage and engagement, allowing teams to identify potential issues early and offer timely support. With automated check-ins, segmentation, and personalized outreach features, the software enables customer success teams to foster stronger client relationships. By integrating with CRM and analytics platforms, it provides a complete view of the customer journey, helping to reduce churn and increase retention. Customer success software ultimately enhances customer satisfaction, loyalty, and lifetime value.
Customer Engagement Software
Customer engagement software helps businesses manage and improve interactions with their customers, enhancing overall relationships and satisfaction. These platforms typically offer tools for personalized communication, such as email, chat, and social media integration, to engage customers across multiple touchpoints. Features often include customer segmentation, campaign management, automated responses, feedback collection, and analytics to track engagement metrics. By using customer engagement software, businesses can increase customer loyalty, drive retention, and create more targeted marketing strategies based on customer behavior and preferences.
Customer Feedback Software
Customer feedback software enables businesses to collect, manage, and analyze feedback from customers to improve products, services, and overall customer satisfaction. These platforms offer tools for creating surveys, polls, and questionnaires that can be distributed through various channels such as email, websites, and mobile apps. They also provide analytics and reporting features to help businesses identify trends, measure satisfaction, and pinpoint areas for improvement. Many customer feedback software solutions integrate with customer relationship management (CRM) and support systems to provide a comprehensive view of the customer experience. By gathering insights directly from customers, businesses can make data-driven decisions and enhance customer loyalty.
Customer Onboarding Software
Customer onboarding software, also known as client onboarding software, enables companies to seamlessly onboard new customers after the sales process.
Customer Communications Management Software
Customer communications management (CCM) software helps organizations create, deliver, and manage personalized communications across multiple channels such as email, SMS, print, and web. It enables businesses to design dynamic templates, automate messaging workflows, and ensure compliance with branding and regulatory standards. CCM software often includes features for customer data integration, content management, analytics, and real-time interaction tracking to enhance engagement and customer experience. By centralizing communication processes, it improves consistency, reduces costs, and accelerates message delivery. This software is widely used in industries like finance, healthcare, telecommunications, and insurance to maintain effective and compliant customer communications.
Customer Self-Service Software
Customer self-service software is a platform that allows customers to resolve their inquiries, manage their accounts, and access services without the need for direct interaction with customer support representatives. These tools typically include features like knowledge bases, FAQs, chatbots, support ticketing systems, and account management portals. Customer self-service software empowers users to find answers to their questions, troubleshoot issues, and perform tasks such as checking order status or managing subscriptions at their convenience. By providing a seamless, 24/7 self-help experience, businesses can improve customer satisfaction, reduce operational costs, and increase efficiency.
Social Customer Service Software
Social customer service software allows businesses to offer customer service to their clients through social media networks and platforms.
Customer Experience Software
Customer experience software helps businesses manage and enhance interactions with their customers across various touchpoints, ensuring a seamless and positive experience. It provides tools for tracking customer feedback, monitoring engagement, and analyzing behavior to improve customer satisfaction and loyalty. The software often includes features like customer surveys, analytics dashboards, and automation to streamline communication and personalize experiences. By gaining insights into customer preferences and pain points, businesses can tailor their services and improve overall customer journeys. Ultimately, customer experience software enables organizations to build stronger relationships, increase retention, and drive growth by focusing on customer-centric strategies.
Customer Training Software
Customer training software, also referred to as customer education software or customer LMS, enables organizations to train and educate their clients and customers about a company's products and services. Customer training software enhances customer experience and improves customer success in order to increase customer retention and satisfaction, and reduce support requests.
Customer Intelligence Platforms
Customer intelligence platforms are designed to help organizations better understand their customers. These systems collect and analyze large amounts of data in order to provide insights about customer trends, preferences, pain points, and behaviors. They are created to provide information that can be used to inform decisions such as product development, marketing strategy, customer support, and pricing. Customer intelligence platforms can also be used for personalization purposes to create unique experiences for customers.
Customs Compliance Software
Customs compliance software helps businesses manage and automate the complex processes involved in importing and exporting goods across international borders. It ensures adherence to customs regulations, tariff classifications, documentation requirements, and trade agreements to minimize delays, fines, and penalties. The software typically includes features such as automated customs declarations, product classification, duty and tax calculation, risk assessment, and audit trails. Integration with shipping, ERP, and logistics systems enables seamless data exchange and real-time tracking of shipments. Customs compliance software is essential for importers, exporters, freight forwarders, and customs brokers aiming to streamline global trade operations and maintain regulatory compliance.
Customer Segmentation Software
Customer segmentation tools, also known as user segmentation or audience segmentation tools, enable companies to segment their users or customers into different groups.
Customer Journey Mapping Tools
Customer journey mapping tools help businesses visualize, understand, and optimize the entire experience a customer has with their brand, from initial awareness to post-purchase interactions. These tools allow businesses to map out the touchpoints where customers interact with the company, track customer emotions, identify pain points, and gather insights to improve customer experience (CX). Features often include drag-and-drop interfaces, integration with CRM systems, real-time data analytics, and collaboration features for cross-functional teams. By leveraging these tools, organizations can create more personalized, efficient, and seamless customer experiences across multiple channels.
Customer Data Platforms (CDP)
Customer Data Platforms (CDPs) are software solutions designed to collect, unify, and manage customer data from various sources across an organization. These platforms aggregate data from different channels such as websites, social media, CRM systems, and purchase history, creating a centralized and comprehensive customer profile. CDPs allow businesses to segment and analyze customer data, enabling more personalized marketing and communication strategies. They also provide real-time data integration, ensuring that customer information is always up-to-date and accessible for decision-making. By leveraging CDPs, companies can enhance customer experiences, improve targeting, and drive better business outcomes.
Visual Product Customization Software
Visual product customization software for ecommerce allows customers to create customized products with their own graphics, photos, and text. It provides the ability to adjust design elements from color and size to custom images, textures, and quotes. It also offers an easy-to-use user interface that makes it simple for users to design their own products with minimal effort. Finally, it helps businesses increase sales by offering a unique way for customers to personalize their purchases.
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    HubSpot Customer Platform
    ...Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community.
    Starting Price: Free
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    LeanData

    LeanData

    LeanData

    ...Trusted by companies like Nvidia, Cisco, and Palo Alto Networks, LeanData empowers GTM teams to operate with speed and precision — capturing more revenue, improving conversions, and delivering better customer experiences from first touch through closed-won and beyond.
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    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. ...
    Leader badge">
    Starting Price: Free
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    Integrate

    Integrate

    Integrate

    We connect customers with the brands they deserve. Build meaningful connections for prospects and customers that accelerate revenue with the world’s only omni-channel demand cloud. Take control of every customer journey. With your personalized demand cloud. As a B2B marketer, you’re struggling to manage lead data from an increasing number of channels and sources.
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    Sprouts.ai

    Sprouts.ai

    Sprouts.ai

    Sprouts AI/ML engine helps you discover advanced Ideal Customer Profile (ICP) variables and create a hyper-precise target account list. Sprouts provides effortless access to multiple databases in one intuitive platform, including CRM integration. Identify demand signals from potential customers, even the sneaky anonymous visitors, and target in-market accounts with precise contact intelligence.
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    Maestro ABM

    Maestro ABM

    Maestro ABM

    ...Track the performance of your ABM campaigns in real-time and adjust as needed. Integrate with other tools you already use to optimize your campaigns. We work closely with our clients to develop customized strategies. In addition to strategic guidance, we offer all the support you need to ensure that customers get the most out of our software.
    Starting Price: $354.22 per year
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    BambooBox

    BambooBox

    BambooBox

    ...Use that extra time to report success or celebrate with your team. Identify leading indicators, keywords and intelligence to understand your Ideal Customer Profile in 6 dimensions.
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    Warmly

    Warmly

    Warmly

    Cut costs and deliver more conversations to your active sellers. Al fueled orchestration of buyer intent delivered automatically. Start seeing ROI in minutes. Buy once through Warmly and gain access to the best-in-class enrichment and intent data to power your automation. Combine intent with action to capture buyer interest in the moment, before your competitors do. Reveal, enrich, and qualify accounts researching you on your site and personalize engagement with them in real-time across...
    Starting Price: $850 per month
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    ZoomInfo

    ZoomInfo

    ZoomInfo

    ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today.
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    Signals

    Signals

    Signals

    ...Signals identifies crucial buying signals, ensuring accurate targeting accounts and engagement at just the right time. This platform simplifies the sales journey, guiding teams to narrow in on the accounts that best align with your ideal customer profile (ICP) and tailoring engagement to match where the buyer is on their journey. Signals removes the uncertainties and inefficiencies from sales and marketing processes, empowering teams to refine pipeline quality, speed up sales cycles, increase conversion rates, and consistently drive revenue growth. Explore more at Getsignals.ai.
    Starting Price: $749 per month
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    Uberflip

    Uberflip

    PathFactory

    ...That engagement gap means even the best laid strategies can fall short. By focusing on the destination and increasing engagement with relevant content your buyers actually want, you can convert prospects into customers and customers into loyal advocates, faster. Automatically pull in, organize, and centralize your entire content library. Tag your content for easy discoverability across your company. Quickly launch campaigns and deploy your content easily without requiring web development or IT. Curate relevant content for any demand or ABM campaign into a destination page, in minutes and at scale. ...
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    INZYNK

    INZYNK

    INZYNK

    Put your brand right in front of your dream customers’ eyes. Make sure you’re known and known for the right things. We all know B2B advertising can be pricey and you’re always juggling budgets and results. Say goodbye to expensive ad agencies and hello to a smarter, cost-effective plan that grows with you, offering the right tools at your fingertips without hidden costs. It’s not just about popping up randomly here and there, it’s about making sure your brand sticks in everyone’s mind. ...
    Starting Price: €249 per month
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    Terminus

    Terminus

    Terminus Software

    We Power High-Performing Go-to-Market Teams™ Transform how your company generates revenue. Terminus is for sales and marketing teams who care more about generating revenue than generating leads. The foundation of Terminus is our Data Studio. There you can easily understand and prioritize the right targets through firmographic, intent, engagement, psychographic and relationship data. Terminus lets you deliver personalized messages to the right audiences no matter where they are. Orchestrate...
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    ZoomInfo Operations
    ...Go beyond just company data to get the full customer picture with the world’s best contact data, streaming intent, and scoops, all from one platform. Integrate comprehensive B2B data into any system or workflow, in the format of your choice through cloud data shares, APIs, flat files, or orchestration apps.
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    CapametriX

    CapametriX

    CapametriX

    ...We help companies create qualified opportunities, transform content distribution, and gain clear visibility into partner success. With our digital consultancy services, we provide customized solutions that empower businesses to thrive. Empowering companies and their sales and marketing organizations to generate highly qualified sales leads and qualify resultant opportunities automatically. Esteemed by global leading vendors, distributors, and reseller organizations worldwide, this solution operates seamlessly across multiple languages, setting a new standard in sales efficiency. ...
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    TrenDemon

    TrenDemon

    TrenDemon

    Trendemon’s goal-based personalization serves every visitor on your site with the right content to move them forward in their customer journey. Our platform connects journey mapping, revenue attribution and web personalization to improve your website's impact on pipeline. Seamlessly integrates with your website, marketing automation and CRM to uncover the journeys through your assets to business outcomes. Provide leadership with visibility on how your digital assets impact CRM opportunities and revenue. ...
    Starting Price: $400 per month
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    Madison Logic

    Madison Logic

    Madison Logic

    ML Platform: Accelerate your pipeline by identifying, prioritizing and engaging your top accounts. The ML Platform provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey. Accurately identify and prioritize accounts that are more likely to convert. Identify the best target accounts by integrating your CRM and marketing automation platforms with the ML Data Cloud’s synthesized data. Segment accounts based on firmographic and demographic data enabling scalable marketing strategies and programs. ...
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    Folloze

    Folloze

    Folloze

    Today's digital-first buyers want more. Give them an experience they won't forget. Create dynamic digital buyer experiences in less than 30 minutes. Our no-code designer makes it easy to support any marketing campaign or program across the entire buyer journey. Leverage your existing data, content and messaging to personalize and guide buyers through their unique journeys — all at enterprise scale. Execute precise marketing-led campaigns that focuses your sellers on the right target accounts...
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    Propensity

    Propensity

    Propensity

    Choose from our library of custom-built ABM playbooks to launch quickly and maximize results. Build pipeline with in-market accounts and contacts. Hand off warm accounts to sales every day. Discover qualified in-market accounts and contacts. Use intent data to identify companies that will be interested on your product or service. Create brand awareness with qualified accounts across your TAM using high-quality graphics and memorable programmatic ads.
    Starting Price: $1,000 per month
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    Koala

    Koala

    Koala

    ...Uncover new insights on the campaigns, content, and actions driving conversions to inform sales and marketing strategy. Refine account scoring with a model that analyzes your closed-won customers to keep your team focused on the right set of accounts. Plug Koala into your existing stack with integrations for popular sales engagement platforms.
    Starting Price: $350 per month
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    Momentum Data

    Momentum Data

    Momentum Data

    The Leading Social Selling Platform For Enterprise Sales & Marketing Teams. Leverage data and Artificial Intelligence to build awareness, start conversations and capture new customers. Software-with-a-Service (SwaS) solutions that combine the power of SaaS with a team of top-notch data scientists. Clean up old, incorrect or incomplete records in your CRM system, enrich your entries with missing data points. Identify and analyze the most relevant accounts within your target market, monitor them for real-time sales signals. ...
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    Hushly

    Hushly

    Hushly

    Increase Your Lead Conversions by 51%. Guaranteed! The leading content engagement, lead conversion, and lead enrichment platform, powered by AI, counts some of the world’s best B2B companies as customers. Self Nurturing Landing Pages: Personalized content experiences. Allow visitors to view your content without having to complete your form first. Let Hushly’s AI engine recommend personalized and next best content making the user experience more relevant. Request their business email address only when they find your content valuable and want to save it. ...
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    Salesforce Marketing Cloud Account Engagement
    ...The feature-rich interface offers tools for Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing, & Scoring, Multivariate Testing, Search & Social Marketing, and Website Visitor Tracking. Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service. Build dynamic and personalized emails and landing pages with clicks, not code. Give reps full visibility into prospect engagement and seamlessly pass along leads.
    Leader badge">
    Starting Price: $1000.00/month/user
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    Metadata.io

    Metadata.io

    Metadata

    Generate demand, not just leads. Metadata is the leading demand generation platform for MQLs, pipeline, ABM, growth, and more. Data driven demand turn accounts into customers. Create a closed-loop B2B demand engine. Integrate your marketing stack, content assets, and goals - Metadata does the rest. Discover your marketing sweet spot. Build audiences using technology usage, buyer intent, firmographic, marketing automation, and CRM data sources. Access to 1.2B contact profiles. Experiment and learn at scale. ...
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    RollWorks

    RollWorks

    RollWorks

    ...Whether your goal is new business or expansion, turn your target accounts into opportunities faster than ever. Lay the foundation for your marketing programs. Identify your ideal customer profile, select target accounts, and find key contacts. Run effective cross-channel campaigns. Engage your ICP, target accounts, and key buyers, with ads and sales automation. Have full visibility into your impact. Measure the effectiveness of your ABM at both the account and contact level. This ready-to-go, boss-approved ABM planning template deck will set you up for major props at your next meeting. ...
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    ZoomInfo Marketing
    Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing...
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    D&B Rev.Up ABX

    D&B Rev.Up ABX

    Dun & Bradstreet

    D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo. Learn how Citrix uses Dun & Bradstreet to enhance the way their...
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    Demandbase

    Demandbase

    Demandbase

    ...Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.
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