ActiveCampaign vs. Klaviyo Comparison Chart

Plan, launch, and measure coordinated campaigns across channels—from a single canvas. Build audiences in seconds, generate on-brand content with Klaviyo AI, and schedule or trigger sends based on real-time behavior. Personalize offers, products, and timing per recipient. Collaborate with guardrails and approvals, then optimize with A/B tests, deliverability insights, and benchmarking. Unified reporting and attribution show what worked across email, SMS/RCS, WhatsApp, push, and more.

Klaviyo Data Platform unifies marketing, commerce, and service data into a single, real-time customer profile. Get identity resolution, unlimited lookback segmentation, no-code transformations, custom objects, and open APIs—plus 350+ integrations and warehouse syncs. Activate insights instantly inside Klaviyo Marketing and Service: build segments, trigger flows, personalize content, and analyze performance without stitching tools together or waiting on batch jobs.

Drive immediate sales and lasting loyalty with data-driven email. Klaviyo pairs an intuitive editor and 160+ templates with real-time segmentation, predictive analytics, and dynamic product feeds. Deliver more to the inbox with reputation repair AI, guided warming, smart sending, and send-time optimization. Run fast A/B tests, personalize at scale, and measure everything with revenue-tied reporting and benchmarks. Built for ecommerce use cases and integrated with 350+ apps.

Go beyond batch-and-blast. Dynamically tailor products, offers, and content blocks using real-time profile data, browsing history, and purchase behavior. Predictive models set timing and cadence; AI generates on-brand copy and subject lines; show/hide logic and universal content keep templates flexible. Personalize every send—down to the individual—then validate with A/B tests, deliverability tools, and clear revenue reporting.

Klaviyo is the AI-first B2C CRM that unifies marketing, service, analytics, and data so brands can grow faster without complexity. Orchestrate email, SMS/RCS, WhatsApp, mobile push, and on-site experiences from one platform. Real-time customer profiles and 350+ integrations power precise segmentation and 1:1 personalization. Built-in K:AI agents turn a URL into a marketing plan and ready-to-send campaigns, then keep optimizing. Launch quickly with 160+ templates and 80+ prebuilt flows, and prove impact with dashboards, testing, and benchmarks.

See what really drives revenue with flexible, cross-channel attribution. Customize lookback windows, touchpoints, and filters—and apply changes retroactively for apples-to-apples comparisons. Pair last-click or multi-touch attribution with portfolio dashboards, cohort and funnel analysis, and benchmarks. Understand performance across email, SMS/RCS, WhatsApp, and push in one view, then act on insights with testing, recommendations, and AI-assisted optimization.

Automate entire lifecycles with multi-channel flows that react to live events—site activity, purchases, subscription changes, and more. Marketing Agent uses AI to craft your email marketing strategy, drafts content, and keeps your calendar full. Trigger messages on any channel, auto-test variants, and let predictive models inform timing, churn prevention, and next best action. Manage it all in one place with unified profiles so each automation stays accurate, on-brand, and performance-driven.

Keep app users coming back with push, in-app messages, and coordinated journeys—all powered by unified data. Target precisely with real-time segments and predictive analytics; personalize creatives and CTAs; and trigger messages from live behavior. Manage silent pushes for background updates, and coordinate mobile with email, SMS, and WhatsApp for cohesive experiences. Build fast with an intuitive editor and templates; measure impact with unified, revenue-tied reporting.

Deliver true 1:1 experiences—content, product, channel, and timing chosen per person. Klaviyo’s unified profile combines browsing, purchases, service interactions, and consent to fuel precise segments and individualized messages. Use predictive analytics (e.g., CLV, churn risk, next order date) and AI-powered recommendations to tailor every touchpoint. Personalization is native across email, SMS/RCS, WhatsApp, mobile, and web—no bolt-on CDP or nightly syncs required.

Build revenue and relationships with compliant, two-way SMS. Create data-driven segments in seconds, automate conversational flows, and personalize with unified profiles. Grow lists via smart, targeted forms; protect deliverability with a dedicated hub; and attribute sales accurately alongside email and mobile. Engage globally in 20+ countries and coordinate SMS with email, WhatsApp, and push from one platform. AI assists with copy, testing, and audience optimization.