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Email marketing software is software used to design, send, and track email campaigns. It allows users to easily manage large contact databases, segment contacts into groups, create targeted campaigns using powerful personalization tools, and monitor campaign performance with comprehensive analytics. Email marketing software also integrates with other online platforms, allowing users to seamlessly incorporate email campaigns into their overall marketing strategy. With automated workflows and customer journey tracking available in many solutions, businesses and creators can effectively engage customers on an ongoing basis.

Email newsletter platforms enable businesses and organizations to design, send, and manage email campaigns to engage subscribers and customers. These platforms provide tools for creating visually appealing newsletters using drag-and-drop editors, customizable templates, and personalization options. They offer audience segmentation, scheduling, automation workflows, and A/B testing to optimize campaign performance. Analytics and reporting features track open rates, click-throughs, and subscriber behavior to inform marketing strategies. Email newsletter platforms help improve communication, brand awareness, and customer retention across industries.