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User privacy laws and strict data privacy standards have made it challenging for advertisers and brands to collect and share consumer data in a privacy compliant manner. Data clean rooms are controlled and secure environments where customer data is processed or analyzed in a way that ensures privacy and compliance with data protection regulations. Data clean rooms offer privacy-centric computing, querying, and aggregated reporting to help unlock powerful use cases such as audience overlap analysis, attribution modeling, and campaign measurement. For businesses that choose to set up their own clean rooms, attaining and leveraging clean, complete, and compliant customer data is a challenge. Brands often lack the ability to easily build a complete view of their customers to then onboard into clean room solutions. Using Twilio Segment’s Golden Profiles alongside AWS Clean Rooms is a powerful combination to facilitate robust advertising and analytics use cases. This recipe will show you exactly how to use these tools and empower marketers and analytics teams to thrive in a privacy centric world.

Implementing a high quality ecommerce tracking plan typically takes developer time to set up and maintain. Elastic Path with CX Studio automates your server-side and client-side ecommerce event collection to provide teams with instant on end-to-end tracking for web and ecommerce events.

In this recipe, you’ll learn how to identify your highest value e-commerce customers and then target similar audiences on Facebook.

Leverage Twilio Segment, LiveRamp, and Snowflake to create 'Golden Profiles,' enabling precise targeting and improved return on ad spend in a changing privacy-first, cookie-less marketing world. This guide offers a step-by-step process for unifying first-party data for richer customer insights and streamlined audience onboarding.

In this recipe, you are going to deploy a sample retail web application using automated deployment. This recipe demonstrates how Amazon Personalize AI service can be deployed and integrated with Twilio Segment to deliver real-time events from the web user interface to Amazon Personalize.

When your support agents are interacting with customers, you want to set them up for success, providing all of the information and context they might need to create a genuine connection with the customer and provide a personalized experience. In this article, we’ll walk through the steps for seamlessly providing Twilio Flex support agents with data about customer traits from Twilio Engage.

This recipe will explain what Facebook’s Conversions API is, why it’s worth focusing on now, and a step-by-step guide on using Twilio Segment to collect your first-party data and sync to Facebook for retargeting.

Webflow is a low-code website builder that helps web designers and developers build sites fast and at scale. It’s different from more traditional web Content Management Systems (CMS), in that it is SaaS based and takes care of all hosting, code assembly, code deployment, domain management, content delivery networks (CDN), and other processes behind the scenes.

In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.

Learn how to harness real-time behavioral data from Twilio Segment to trigger personalized, automated journeys in Salesforce Marketing Cloud—without manual exports or complex custom builds. This guide also shares best practices for syncing data to Data Extensions using Twilio Segment’s Actions destination, along with configuration tips to ensure accurate, reliable activation across the Salesforce ecosystem.

Twilio Segment’s Golden Profiles bring together preferences, demographics, and behaviors to give you a full 360 view of your customer. One of the best ways to activate these valuable profiles is through the leading CMS platform, Contentful, with the help of Ninetailed’s API. This seamless integration allows marketers, product teams, and more to bring tailored experiences to your website, fostering meaningful, 1:1 connections with your customers.

This recipe shares the steps of how to set up Mixpanel as a Twilio Segment destination, and how to perform attribution analysis within Mixpanel.

With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.

This recipe provides an advanced Public API use case to integrate Event Delivery metrics to an observability tool, with a few cool tricks along the way!

Track user shopping carts in real time and instantly respond to changes with highly personalized messages that re-engage customers and reduce friction. Ensure a seamless shopping experience by automatically sending timely, relevant cart abandonment emails through Twilio SendGrid—powered by event-driven Journeys in Twilio Segment. Recover lost revenue by delivering tailored content that inspires shoppers to return and complete their purchase. Bring customers back with compelling details that make all the difference!