Thank you for visiting Secrets of Embroidery
Explore our Large Hoop Pop-Up Store where all machine embroidery projects are reduced by 70%.
Visit our January Silver Sale where all designs are on sale for just $2 each.
Our Top of the Pops page is a selection of popular products from recent Pop-Up Stores on sale for $5.
See our newest embroidery designs, fresh inspiration, and exciting collections added regularly.
Explore talented machine embroidery designers and browse their unique design collections.
Handpicked designs and special highlights to spark creativity and inspire your next project.
Discover more machine embroidery sales, special offers and bargains.
Shop our best-selling embroidery designs, loved by stitchers around the world.
Read helpful articles, tutorials and tips to improve your stitching and spark new ideas.
Thank you for being part of the Secrets of Embroidery family. We wish all our friends, customers and designers a happy, healthy and prosperous New Year.
Celebrating 25 years online, our mother - daughter team is proud to bring you trusted quality, instant downloads, great value and exceptional support from our home in New Zealand to yours.
Discover thousands of high-quality machine embroidery designs, in-the-hoop projects, applique designs, fonts, quilting designs and more at Secrets of Embroidery. Shop designs from over 60 talented designers, enjoy instant downloads, great value, rewards, helpful support and inspiration - trusted by the embroidery community since 2000.