艾媒咨询 | 2026年中国月饼行业及港式月饼创新发展趋势报告

iiMedia Research（艾媒咨询）数据显示，2015-2024年中国月饼产量与销售规模总体保持稳定增长态势。2025年行业迎来阶段性回落，销售规模同比下降5.9%至282.4亿元，产量略微下滑至51.8万吨，行业由“数量扩张”转入“存量盘整”阶段。2025年的回落或与居民消费支出收紧有关，高价礼盒消费需求下滑，产品定价回归理性，叠加市场竞争加剧压缩了部分溢价空间。
　　当前月饼市场由广式、苏式、京式、港式、滇式等多派系割据，各具地域工艺壁垒。其中，港式月饼凭借“流心奶黄月饼”等创新品类及年轻化、高端化运营成为行业创新标杆。未来，低糖、低GI、植物基等健康化趋势将加速发展，市场竞争也将由价格竞争转向品质、品牌和供应链能力竞争，行业集中度持续提升。(《2026年中国月饼行业及港式月饼创新发展趋势报告》完整高清PDF版共37页，可点击文章底部报告下载按钮进行报告下载）
　　According to iiMedia Research, China's mooncake production and market size maintained an overall stable growth trend from 2015 to 2024. In 2025, the industry experienced a temporary slowdown, with market

艾媒咨询 | 2026-2027年中国小家电行业运行数据监测及消费需求洞察报告

小家电行业作为我国家电产业的重要细分领域，深度嵌入居民日常生活与消费升级进程，同时也是智能家居生态体系中的关键组成部分。当前，行业正处于从规模驱动向价值驱动转型的过渡期，发展逻辑由产品数量的扩张转向品质、技术与用户体验的全面升级。从宏观环境来看，国家层面对消费端和制造端均给予了积极引导：消费品以旧换新政策持续加力，为终端需求提供支撑；绿色制造与有害物质限制使用等环保规范日趋完善，推动行业向低碳化、合规化方向演进。经济层面，居民收入水平稳步提高与消费结构持续优化，为小家电产品的渗透率提升奠定了坚实购买力基础。社会层面，城镇化进程的深入推进、家庭户型的日益小型化以及年轻消费代际的崛起，共同重塑了家庭生活场景，催生出对便捷化、个性化、颜值化小家电的旺盛需求。技术层面，人工智能算法、物联网通信模组以及云端协同能力的快速迭代，使得小家电不再作为孤立终端存在，而是逐步融入全屋智能生态系统，行业竞争焦点正从单品的功能参数比拼转移至系统性的智慧生活解决方案能力。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国小家电行业运行数据监测及消费需求洞察报告》显示，截至2026年6月25日，中国现存家电相关企业283.89万家。区域分布呈现明显集聚特征，广东坐拥超54万家家电企业，占全国总量的19.2%，是核心产业承载地；湖北、福建紧随其后，相关企业分别约23万家、20万家。2025年中国智能小家电市场规模达到2285亿元，预计到2030年有望达到3393亿元。国内小家电产业链完备、本土化创新与性价比优势持续替代进口，而2021-2025年中国小家电年出口额维持在2000亿元以上规模。
消费者行为与需求特征方面，2026年中国消费者对智能小家电的需求比较旺盛，尤其是个人护理类和厨卫类产品，健康监测和居安防监控类智能小家电也受到消费者青睐；选购智能小家电时，最关注的三个因素分别是产品质量（29.92%）、实用程度（28.28%）和产品功能（25.55%）；可接受的智能小家电价位中，占比最高的是201-500元，达到34.29%；其次是501-800元，占比为31.15%。从使用频率上看，每周3-4次的使用频率最高，占比61.75%；其次是5-7次，占比29.92%。艾媒咨询分析师认为，超过90%的消费者每周至少使用3次小家电，印证小家电已深度融入国内居民日常起居，成为家庭刚需日用品，大众依赖度高、日常使用场景充足。
在重点企业布局与未来趋势层面，行业内代表性企业如小熊电器、九阳股份与石头科技，各自依托差异化的产品策略与渠道布局构筑竞争优势。小熊电器以创意设计与多品类覆盖见长，九阳股份深耕厨房小家电核心技术，石头科技则在清洁电器领域以技术驱动实现弯道超车。展望未来，中国小家电行业将沿着绿色化、智能化与场景融合三大主线演进。全屋智能生态的成熟将推动产品从单一功能向多设备协同进化；跨境电商与海外本地化布局则为品牌出海开辟新空间。在技术迭代、消费升级与全球化布局的多重作用下，行业长期发展空间依然广阔，结构性增长机会值得期待。

艾媒咨询 | 2026-2027年中国移动翻译行业消费趋势大数据调查报告

在数字化进程持续深化与高水平对外开放格局不断拓展的双重驱动下，中国移动翻译行业已步入技术迭代与市场扩容并行的关键阶段。庞大的网民规模和持续壮大的数字经济体量为移动翻译服务的普及构筑了深厚的用户根基与产业土壤。放眼全球，AI智能体市场的爆发式增长正深刻改写自动翻译行业的技术演进路线与产品价值逻辑。从传统的机器翻译引擎到融合大语言模型能力的智能翻译应用，再到以AI眼镜、智能耳机等可穿戴设备为代表的新型翻译硬件，行业边界不断延展，产业生态日趋多元。当前，中国市场在全球自动翻译版图中的战略地位持续提升，行业正从规模扩张阶段迈向质量提升与场景深耕的新周期，未来发展空间广阔。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国移动翻译行业消费趋势大数据调查报告》显示，2026年中国消费者使用移动翻译产品频率最高的是“每周3-6次”，占比为50.32%；其次是“每天1-4次”，占比为21.35%；排名第三的是“每周1-2次”，占比为17.53%。在消费者对移动翻译市场的整体发展情况看法中，认为“较好，基本满足需求，略有不足”的占比为52.43%，“非常好，产品成熟，能满足各类需求”的占比为23.16%，而认为“一般，好坏参半，有较大提升空间”的占比为22.05%。同时，消费者认为当前移动翻译市场存在精准度不足、隐私保护不足、产品同质化严重等问题，用户满意度有待提升。未来企业还需加大研发投入，提升翻译精准度，重视用户隐私保护，加强产品创新，以提高用户满意度和市场竞争力。
展望未来，消费者普遍对移动翻译技术在多场景适配、精准度和AI技术融合方面有较高期待，同时对智能设备普及和免费功能优化也较为关注。为推动移动翻译行业健康发展，供给端应着力提升核心技术研发能力、深耕垂直行业解决方案、强化数据安全保护机制，并积极拓展新型翻译服务形态，真正实现从“能翻译”到“译得好”的质变跨越。

艾媒咨询 | 2026-2027年中国消费电子市场状况及标杆企业研究报告

消费电子行业聚焦于个人及家庭日常使用的电子设备与通讯终端，业务涵盖智能手机、平板电脑、个人电脑、智能穿戴设备、影音娱乐电子及智能家居产品等核心产品。行业边界随技术融合（如AI、5G）持续扩展，强调用户体验与智能化互联。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国消费电子市场状况及标杆企业研究报告》数据显示，市值前三名占比高达73.81%，呈现高度集中格局，反映行业已进入成熟期，龙头凭借技术壁垒和规模优势主导竞争，中小企业在细分领域寻求增长，但整体盈利空间收窄，未来兼并整合或加速。
艾媒咨询分析师认为，头部企业营收集中度极高，前三名占比达80.65%，呈现龙头格局，技术集成与规模化生产是核心壁垒。营收结构健康度不足，中尾部企业如歌尔股份、传音控股等规模较小，竞争格局分化明显。营收规模与企业发展阶段高度相关，头部企业处于成熟期，业务多元且全球化布局完善，而中小企业更聚焦细分领域如智能硬件或AIoT，仍处于成长突破阶段。
The consumer electronics industry focuses on electronic devices and communication terminals used in daily personal and household life, with business coverage encompassing core products such as smartphones, tablets, personal computers, smart wearable devices, audio-visual entertainment electronics, and smart home products. The industry boundaries continue to expand with technological convergence (e.g., AI, 5G), emphasizing user experience and intelligent connectivity. According to data from the latest "2026–2027 China Consumer Electronics Market Status and Leading Enterprises Research Report" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy industries, the top three players account for a staggering 73.81% of market capitalization, reflecting a highly concentrated landscape that indicates the industry has entered a mature phase. Industry leaders dominate competition through technological barriers and scale advantages, while small and medium-sized enterprises seek growth in niche segments, albeit with narrowing overall profit margins. Future mergers and consolidations are likely to accelerate.
AiMei Consulting analysts note that leading companies exhibit extremely high revenue concentration, with the top three accounting for 80.65% of total revenue, reflecting a dominant market structure where technological integration and large-scale production serve as core competitive barriers. However, the revenue structure remains underdeveloped; mid-to-lower tier firms such as Goertek and Transsion Holdings operate on smaller scales, resulting in significant differentiation within the competitive landscape. Revenue scale is closely tied to a company's development stage: industry leaders are in the mature phase with diversified operations and comprehensive global presence, whereas SMEs focus on niche segments like smart hardware or AIoT and remain in a growth and breakthrough phase.

艾媒咨询 | 2026年中国婴幼儿辅食行业发展研究报告

数据显示，2012-2025年，中国婴幼儿辅食行业市场规模持续扩容，由2012年的100亿元增长至2025年的716亿元，预计2030年将突破千亿元。中国婴幼儿辅食行业市场规模增长主要受居民消费能力提升、科学育儿理念普及以及精细化喂养需求增强等多重因素驱动，推动行业从基础供给向营养强化、配方创新及多元化使用场景持续升级。
在消费升级背景下，家长对辅食产品的营养均衡性、安全品质及使用便利性要求不断提高，进一步加速产品结构优化与高端化发展。同时，中国婴幼儿辅食市场呈现国产品牌与国际品牌并存的竞争格局，其中国产品牌依托本土化创新与线上渠道快速扩张，而国际品牌则凭借成熟的品牌认知与供应链优势持续保持市场竞争力。(《2026年中国婴幼儿辅食行业发展研究报告》完整高清PDF版共33页，可点击文章底部报告下载按钮进行报告下载）
The data show that from 2012 to 2025, the market size of China’s infant complementary food industry has continued to expand, increasing from RMB 10 billion in 2012 to RMB 71.6 billion in 2025, and is expected to exceed RMB 100 billion by 2030. The growth of the industry is mainly driven by multiple factors, including rising disposable income, the increasing popularity of scientific parenting concepts, and the growing demand for more refined feeding practices, which together are driving the industry to upgrade from basic supply toward nutritional fortification, formula innovation, and diversified usage scenarios.
Against the backdrop of consumption upgrading, parents’ requirements for nutritional balance, product safety, and convenience continue to rise, further accelerating product structure optimization and high-end development. At the same time, China’s infant complementary food market shows a competitive landscape where domestic and international brands coexist. Domestic brands are rapidly expanding through localized innovation and online channels, while international brands maintain strong competitiveness thanks to established brand recognition and supply chain advantages. (“iiMedia Report | 2026 China Infant and Toddler Complementary Food Industry Development Research Report”full version has 33 pages, please click the download button at the bottom of the article to download the report. )

艾媒咨询 | 2026-2027年中国个护用品行业上市公司经营情况数据分析报告

个人护理用品行业是兼具日常刚需、健康养护与形象管理属性的民生消费品赛道，涵盖面部与身体清洁、口腔护理、头发护理、剃须及除臭等多元护理场景。作为高频复购的消费领域，个护行业展现出较强的抗周期性与市场韧性。近年来，中国个护行业市场规模持续扩大，整体保持稳健增长态势，全球市场亦同步扩张。行业正经历深刻变革：消费需求从基础清洁向功效化、细分化、个性化跃迁，消费者对成分安全、使用体验和情感价值的关注度显著提升；国货品牌凭借对本土消费文化的深入洞察和敏捷的供应链响应迅速崛起，市场话语权不断增强，逐步打破外资品牌长期主导的格局；同时，监管政策持续升级，行业标准体系日趋完善，对产品质量、功效宣称和安全生产提出更高要求。在流量红利逐渐褪去、消费理念趋于理性的背景下，行业增长逻辑正从单纯依赖流量扩张转向品牌力锻造、产品创新与盈利质量并重的高质量发展阶段，企业间的竞争重心回归至产品本质与长期用户价值的构建。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国个护用品行业上市公司经营情况数据分析报告》数据显示，个护用品行业呈现出显著的区域集聚特征。华东华南构成行业两大核心产业集群，集中了全国绝大部分的产能和产业链资源。华南地区已构建起涵盖原料供应、配方研发、代工生产到品牌运营的完备产业生态链条；华东地区则依托较强的消费市场和资本优势形成另一极。在企业分布上，个护板块主要扎堆于高能级城市，深圳、上海、厦门等城市市值排名靠前，但整体呈多点发散格局；二线城市企业平均市值表现突出，反映出区域产业梯度转移和下沉市场潜力释放的趋势。
资本市场方面，个护用品板块呈现市值规模整体偏小、成长性显著分化的特征。板块估值分层明显，拥有强势品牌、独家原料和稳定现金流的头部企业享有相对合理的估值溢价，而代工贴牌、产品同质化严重的中小企业估值长期承压。盈利端呈现利润向头部集中的态势，头部企业凭借规模效应和品牌壁垒构筑一定护城河；利润增速虽有亮眼表现，但季度间波动较大，增长的可持续性尚需持续跟踪。资金流向呈现集中化趋势，个股间资金分化明显。研发投入方面，头部企业投入力度较大，但行业整体研发强度仍有提升空间，当前行业整体处于从制造驱动向品牌与研发双轮驱动的转型过渡期。
行业内企业路径各异，竞争格局日趋分化。稳健医疗采取“医疗+消费”双主业协同模式，医疗耗材与消费品业务双轮驱动，经营业绩保持稳健增长，盈利水平持续改善；上海家化贯彻聚焦核心品牌、核心品类、核心渠道和核心区域的战略，线上渠道贡献显著提升，显现出战略调整的积极成效；百亚股份在深耕核心市场的同时加速外围省份拓展，市场增长迅猛，展现出较强的市场渗透能力和渠道扩张成效。
整体来看，个护用品行业正处于从外资主导到国货崛起、从规模扩张到质量驱动的转型升级关键期。在消费升级与理性回归并存的新阶段，品牌建设、研发创新、渠道效率与财务健康度将成为企业决胜未来的核心变量，行业有望在良性竞争中实现更高质量的发展。

艾媒咨询 | 2026-2027年中国饮料乳品行业状况及标杆企业研究报告

饮料乳品行业涵盖以牛乳、羊乳等为原料经加工制成的液态乳、酸奶、乳饮料及含乳饮品等产品的研发、生产与销售，核心产品包括常温奶、低温奶、发酵乳及功能性乳制品，原料依赖上游养殖、生产工艺要求高、消费周期性较弱且产品迭代快。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国饮料乳品行业状况及标杆企业研究报告》数据显示，伊利股份、东鹏饮料及养元饮品市值合计3330.04亿元，占TOP10总市值3975.65亿元的83.76%；利润合计占TOP10总利润89.45%，盈利高度集中于伊利股份这一龙头，其利润是第二名东鹏饮料的四倍，呈现典型的一超多强格局。
艾媒咨询分析师认为，头部企业集中度高达80.02%，伊利股份以优势领跑，形成“一超多强”格局。TOP10中后七家企业营收从28.43亿元降至8.78亿元，品类侧重植物奶、奶酪等细分领域，显示行业营收结构高度依赖传统乳品，健康度中等，竞争呈两极分化。成熟企业靠规模与渠道优势稳增长，中小企业正通过差异化产品寻找成长窗口，整体处于品牌生态位调整期。
The beverage and dairy industry encompasses the research, development, production, and sales of liquid milk, yogurt, dairy beverages, and other dairy-containing products manufactured from raw materials such as cow's milk and goat's milk. Core products include ambient milk, chilled milk, fermented milk, and functional dairy products, which rely heavily on upstream livestock farming, require advanced production processes, exhibit weak consumption seasonality, and undergo rapid product iteration. According to data from iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy industries, in its latest report titled "China Beverage and Dairy Industry Status and Leading Enterprises Report 2026–2027," Yili Group, Dongpeng Beverage, and Yangyuan Beverage collectively account for a market capitalization of RMB 333.004 billion, representing 83.76% of the total market capitalization of the TOP 10 companies at RMB 397.565 billion; their combined profits account for 89.45% of the total profits of the TOP 10, with profitability highly concentrated in Yili Group—the industry leader—with profits four times those of its second-place competitor, Dongpeng Beverage, reflecting a typical pattern of one dominant player and multiple strong competitors.
Analysts at iiMedia Research believe that the concentration of leading enterprises reaches as high as 80.02%, with Yili Group taking the lead with its advantages, forming a "one dominant player and multiple strong competitors" landscape. The revenue of the bottom seven companies in the TOP 10 fell from 2.843 billion yuan to 878 million yuan, focusing on niche segments such as plant-based milk and cheese, indicating a highly dependent revenue structure on traditional dairy products, moderate health appeal, and polarized competition. Mature enterprises maintain steady growth through scale and channel advantages, while small and medium-sized enterprises seek growth opportunities through differentiated products, collectively undergoing a period of brand ecosystem adjustment.

艾媒咨询 | 2026-2027年中国商用车产业研究及标杆企业分析报告

商用车行业涵盖设计、制造和销售用于商业运输的车辆，包括货车、卡车、客车及专用车辆。行业关键特征为高资本投入、运营周期长、受宏观经济政策与物流需求强烈影响，并趋向电动化、智能化和低碳化转型。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国商用车产业研究及标杆企业分析报告》数据显示，整体尚未形成多点支撑的产业集群，而是以少数超级企业带动区域优势，东部沿海与中部内陆的资本差距明显。
艾媒咨询分析师认为，头部企业市值集中度极高，比亚迪以万亿级市值遥遥领先，形成明显断层，反映出新能源与智能驾驶技术对估值的主导作用。行业仍处于电动化转型初期，龙头企业凭借技术整合抢占先机，但竞争格局尚未稳固，后续新能源渗透率提升将重塑市场。
The commercial vehicle industry encompasses the design, manufacturing, and sale of vehicles used for commercial transportation, including trucks, buses, and specialized vehicles. Key characteristics of the industry include high capital investment, long operational cycles, significant susceptibility to macroeconomic policies and logistics demands, and a trend toward electrification, intelligence, and low-carbon transformation. According to data from the latest "2026–2027 China Commercial Vehicle Industry Research and Benchmark Enterprise Analysis Report" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy sectors, the industry has not yet formed a multi-point supported industrial cluster but rather relies on a few super enterprises to drive regional advantages, with notable capital disparities between the eastern coastal regions and the central inland areas.
Analysts at iiMedia Research believe that the market capitalization concentration among leading enterprises is extremely high, with BYD far ahead at a trillion-yuan level, creating a clear gap that reflects the dominant role of new energy and intelligent driving technologies in valuation. The industry remains in the early stages of electrification transformation, where leading companies have seized opportunities through technological integration, but the competitive landscape has not yet stabilized. Subsequent increases in new energy penetration rates will reshape the market.

艾媒咨询 | 2026-2027年中国抹茶产业发展现状及趋势研究报告

近两年抹茶成为茶饮赛道流量爆款，盒马、沃尔玛等商超常态化上线抹茶季系列新品，叠加健康消费热潮与各项茶产业扶持政策落地，国内抹茶产业迎来发展窗口期。
iiMedia Research（艾媒咨询）显示，2025年中国茶叶行业市场规模达到4164.6亿元，预计2030年有望达到5915.3亿元，展现出强劲的市场潜力。2025年中国抹茶总产量突破1.2万吨，占据全球近七成产能，贵州、浙江形成双产业集群，本土产能位居全球前列。抹茶覆盖茶饮、烘焙、居家自制多元场景，消费者选购愈发看重原料品质。
然而，当前行业短板突出：统一原料分级标准缺失，线下门店品控参差不齐；行业长期以低端原料外销为主，本土高端品牌溢价与国际话语权不足，制约产业价值升级。未来，行业将加速全链路数智化转型，依托高标准种植与溯源体系夯实品质根基；本土品牌向“品牌出海”升级，抢占全球高端抹茶定价权与话语权。同时，品质分级标准化与监管收紧应成为核心策略，推动产业从规模扩张转向高质、透明、可持续的全球竞争新阶段。（《2026-2027年中国抹茶产业发展现状及趋势研究报告》完整高清PDF版共53页，可点击文章底部报告下载按钮进行报告下载）
In the past two years, matcha has become a hot topic in the tea-drinking industry, with supermark

艾媒咨询 | 2026-2027年中国钠离子电池产业链市场状况及标杆企业经营数据分析报告

钠离子电池行业是指从事钠离子电池技术研发、电芯与系统制造、销售及回收利用的产业集合。其业务范围涵盖从正负极材料、电解液等关键材料的研发生产，到电芯制造、电池系统集成，最终应用于储能、低速电动车、备用电源等市场领域。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国钠离子电池产业运行及标杆企业研究报告》数据显示，行业市值高度集中，CR3占比近88%。行业整体市值规模庞大，市场对头部企业成长性给予高度认可。市值规模与企业行业地位强相关，头部企业凭借技术、规模和客户优势享有估值溢价，其高市值基本反映了市场对其核心竞争力和未来在钠电领域拓展潜力的预期。
艾媒咨询分析师认为，市值结构映射出行业仍处于发展初期，龙头凭借技术、规模与生态优势占据主导，中游材料与专业电池厂商跟随，整体呈现“一超多强”的梯队分化格局。营收规模与企业垂直整合能力及所处产业链环节强相关，整体结构健康但集中度风险需关注。
The sodium-ion battery industry refers to a cluster of enterprises engaged in the research and development of sodium-ion battery technologies, manufacturing of cells and systems, sales, and recycling. Its business scope spans from the R&D and production of key materials such as positive and negative electrode materials and electrolytes, to cell manufacturing and battery system integration, ultimately applied in market sectors including energy storage, low-speed electric vehicles, and backup power supplies. According to data from the latest "2026-2027 China Sodium-ion Battery Industry Operation and Leading Enterprises Research Report" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy industries, the industry exhibits highly concentrated market capitalization, with CR3 accounting for nearly 88%. The overall market capitalization is substantial, reflecting strong market recognition of the growth potential of leading companies. Market capitalization is closely correlated with corporate industry positioning; top players enjoy valuation premiums due to their technological advantages, scale, and customer base, with their high valuations largely reflecting market expectations regarding their core competitiveness and future expansion potential in the sodium-ion battery sector.
Analysts at iiMedia Research believe that the market capitalization structure reflects the industry is still in its early stages of development, with leading players dominating due to their technological, scale, and ecosystem advantages, followed by midstream material suppliers and specialized battery manufacturers, forming an overall tiered landscape characterized by "one leader and multiple strong players." Revenue size is closely tied to a company's vertical integration capabilities and its position within the supply chain; while the overall structure is healthy, concentration risks warrant attention.