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#WeArePlay

Discover the stories of people from all over the UK building apps and games businesses on Google Play.

Stay tuned for more stories coming soon.

Tessa Clarke

Saasha Celestial-One

Olio

London, UK

5,600,000+

99


Tessa and Saasha met when studying business. Both ex-consultants, they are passionate about the environment and recycling. The idea for Olio came when Tessa was moving: she could not pack leftover food in air-freight, and could not find anyone to take it. The app began helping people give away (and get) spare food in their neighborhood, but they recently launched a feature for lending and borrowing household items too. It is now used in 62 countries, and Olio also partners with supermarkets and restaurants with their volunteers collecting and redistributing surplus food – an estimated 1 million meals per week.

"We have so many stories of people who have been feeling depressed or like they are lacking a sense of purpose. And through our volunteering, they are getting to give back to the community and connect with others"

Alyssa Awuah

and Yvonne Ottley-Awuah

Frobelles

London, UK

38,400+

2


At age six, Alyssa loved playing mobile dress-up games but struggled to find characters that looked like her. Her mum, Yvonne, wanted Alyssa to embrace her natural look with confidence and, despite not having any prior experience creating games, suggested they create their own. Frobelles is a game to style the hair, clothes and accessories of three sisters – Coco, Kelli and Krista – and swap finished looks on social media. It celebrates hair styles from their African and Caribbean heritage, like up-dos, locs and protective twists. Alyssa is now 10 and has many new ideas. Next, they’re planning an Afro-anime collection and adding boy characters.

“People who think I am too young to have created things like this, well, I would say that’s kind of their opinion. In my eyes, anything is possible”

George Parkinson

Droplist

Bristol, UK

957,000+

1


A fan of sneakers and streetwear, George would constantly search online for new limited editions. He decided at the age of just 16 to teach himself to code and launch Droplist. The app shows all upcoming special collections from major labels – plus where and how to get them. George spent hours in his bedroom working on the app without telling anyone, until his parents asked where his money was coming from. George now works directly with brands, has added a new restock alert feature, and built a community of people passionate about streetwear.

“The reviews are very useful. And it's also broken down with daily ratings as well – with the stars. It’s easy to see the data you want to see”

Michelle Kennedy

Peanut App

London, UK

2,300,000+

30


When the loneliness of early motherhood hit, Michelle turned to a new venture. Applying the skills she'd honed as a CEO in the dating world, she created Peanut - an app designed for moms to connect, make friends, and find support. Peanut empowers women to feel less isolated, connecting through all stages of motherhood - from fertility through to menopause - to build a sense of community. Recognizing the need for a more tailored experience, the Peanut team recently revamped the main feed for personalization and introduced an ad-free option. Exciting updates are on the horizon too, all aimed at further supporting women throughout their motherhood journeys.

"Whether down to its diverse global reach, excellent analytics tools, or airtight privacy rules, Google Play has helped us build a community who enjoy and trust Peanut"

Anna Samuels

Boxx

London, UK

11,300+

2


Anna fell in love with boxing at the age of 11 and while never competing, she maintained her non-contact training well into adulthood. Following a career in accounting, after the birth of her daughter, Anna found herself unable to attend classes. It inspired her to create an app that would allow people to get boxing training anywhere. She reached out to fitness instructors and developed Boxx. The app delivers personalized sessions including time-efficient and hybrid workouts as well as expert-led on-demand classes and progress tracking. With new hands-free guided audio and community features on the way, Anna is regularly reviewing feedback to find innovative approaches to improve boxers' experiences.

"Our mission is to make boxing fitness accessible to all. We want to break down the barriers and introduce them to this amazing form of exercise"