KR20060016468A - Method and system of search service using internet - Google Patents

Abstract

The present invention relates to a method and system for a search service using the Internet, wherein a search service provider selects some keywords among all keywords used for a search and additionally defines the keywords for each of the selected keywords. And a database indexed by keywords with subkeywords and general keywords without subkeywords for web pages on the whole Internet, and in the case of searching by keywords with subkeywords, Performs classification based on sub-keywords for the primary list to provide the search requester with a list of secondary search results organized in a list classified by sub-keywords, and for general keywords without sub-keywords, keyword search for the keyword. Primary to the results Color results will include the steps of providing a list of search as a supplicant.

In addition, the present invention is a search that inserts a shortcut button to go to the position of the list classified by each sub-keyword at the appropriate position at the top, stop, and / or bottom of each search result page output for each sub-keyword It presents a method of search service that combines the methods of providing a result page.

Search engine, search service, keyword, subkeyword, category, subcategory

Description

Method and System for a Search Service Using the Internet

1 is a simplified flowchart of a search system according to the present invention.

Figure 2 shows a simplified search page that can be obtained when using the existing search engine.

3 is a simplified view of a search page that can be obtained when using the search engine according to the present invention.

Figure 4 is a simplified view showing the insertion of more results view button in the search results page according to the present invention.

As the Internet has evolved extensively, much information has been provided through the Internet as a sea of information. We often use a search service to find the information we want to get, but the biggest problem is that it contains many unwanted lists, too many lists, or too few lists. It's hard to get the information we want easily.

Therefore, many search service providers have developed various methods to filter out unnecessary information or to accurately provide information to search service users.

If the existing search engine is largely divided, it can be divided into a directory type search engine that uses a sequential approach to sub-categories and a keyword type search engine that searches by entering keywords. This is cumbersome because you have to access the categories of sequentially, and you need to go through a lot of processing to build a directory-type database.

In addition, in the case of keyword type search, the search procedure is convenient because it is one-step. However, in some cases, too many lists are outputted such that the list of search results reaches tens of pages, or the results are not mixed. Recently, many search service providers have used a method of dividing the search list into multiple pieces to further refine the search results. However, the method of segmentation often involves a few simple classifications based on where the information, such as blogs and newsgroups, is located, so most of the searches we actually want are targeted to the general web site. In many searches, there are still many examples of output pages spread over a large number of pages that contain a lot of too much or less relevant information. In addition, since the method of segmentation is formalized, the same classification method is always used regardless of the input of any search word, which does not take into account the characteristics of each search word.

When a search is performed using the words 'entertainment' or 'underwear' in the existing search service, a search page of several tens of pages is provided. In order to get the information we want from such search lists, we have to spend a lot of time and effort scanning or clicking through the lists.

In this case, search by adding words that can further narrow down the search results. At this time, you should search for the words to add, and then limit the search to 'entertainment + adult' and 'underwear + extra-size'. Done. However, there are many cases where the list of search results is too small to get the information you really need. Also, if you do not get the results you want, you will repeat tasks such as 'entertainment + another word' and 'entertainment + another word'.

Moreover, there are many cases where this limiting method is not appropriate. For example, searchers are often ambiguous or difficult to limit, such as "what can be enjoyed outdoors, but what can be enjoyed outdoors," "underwear but do not know the exact name or spell it." In that case, you have to go through the long list and click to find the information you want.

In this case, the system according to the present invention allows the search service provider to pre-determine the sub-keywords of each keyword even if the search user simply enters a keyword of 'entertainment' or 'underwear' to search. By categorizing by keyword and providing it to consumers, it is easy and easy for consumers to get the information they want, even if the search results list is very large, and allows consumers to guess the characteristics of a specific website through subkeywords. I would like to present a way to search a website that provides a simple and organized search result.

The present invention relates to a method and system of an internet search service using a search engine.

In the description of the present invention, a keyword refers to all words that we usually use when searching using the Internet, and a sub-keyword refers to one or a plurality of words that can additionally limit the keyword for a certain keyword. Say.

1 is a simplified flowchart of a search system according to the present invention.

In a first step, the search service provider selects a plurality of keywords, preferably hundreds to tens of thousands, of all the words or keywords used in the search, and assigns one or multiple subkeywords for each of the selected keywords. For a web page on the Internet, a search database indexed by general keywords without subkeywords and keywords with subkeywords is created. Data indexed for each keyword having each subkeyword is divided and indexed for each subkeyword of the keyword (101).

Next, the search service provider receives the keyword input in the search term input window by the search requester and performs keyword search in the database indexed by the keyword (102).

In the case of a keyword having a sub-keyword as a final step, the search results of the search results in a state sorted by the sub-keywords (6a, 6b) sorted by the subkeywords are classified to the search requester, targeting the list obtained from the keyword search results. In the case of a general keyword having no subkeyword, the subkeyword classification is omitted and provided to the search requester (103).

Hereinafter, the present invention will be described in detail with reference to FIGS. 2, 3, and 4.

FIG. 2 schematically illustrates a search result page 3a obtained by performing a search by entering a keyword in a search term input window 1 using a conventional keyword type search engine. It takes a lot of time and effort to find the information you want in the long search list (2a), as shown in Figure 2.

Fig. 3 schematically shows a search result page 3b provided by a search system according to the present invention for solving this problem, and the search list 2b is listed in lists 6a and 6b sorted by subkeyword. Thus, the user can relatively easily know where in the list the information he needs is located. Web pages not limited by the subkeywords are classified in the unclassified item (5).

For the search system according to the present invention, the search service provider first selects a plurality of keywords, preferably thousands or tens of thousands, of all words or keywords used in the search. The selection criteria may be based on the frequency of keyword searches, or other principles may be applied. Sub keywords are assigned to each selected keyword.

The concept of a subkeyword is introduced to illustrate the present invention, and the term subkeyword used herein is often different from the concept of a subcategory used by a directory type search engine.

Sub-keyword refers to one or more words to additionally limit the nature of the keyword. Sub-keywords are introduced in the present invention to show a long list that appears when a keyword is searched in an organized form, and the method of subdivision will vary according to the characteristics of each search keyword.

For example, if you search for the keyword 'academy', you'll find 'foreign language school, math school, art school, piano school,… 'It would be good if the search results come out at a glance, such as' foreign language school, mathematics school, art school, piano school,… 'Or simply' foreign language, math, art, piano,… 'May be a sub-keyword of the keyword' school '. The subkeyword at this time is similar to the subcategory.

In addition, the sub-keyword of the keyword 'underwear' is referred to as 'women, infants, middle-aged, oversized, sexy, souvenirs, income,…'. ', Etc., even if the list of search results searched for' underwear 'is dozens of pages, you can print it out by sub-keywords to see at a glance. In this case, classification by sub-keywords representing a target layer of goods such as age and body type may be better than classification by sub-categories.

As such, sub-keywords should be specified differently for each keyword to express the characteristics of the keyword well.

For a detailed description of the subkeyword, the subkeyword may be subdivided into sets of subkeywords representing subcategories, association word subkeywords, and target subkeywords.

A sub-keyword representing a subcategory is a subcategory of 'sport' that is typically 'soccer, baseball, basketball,...' Similar to ', refers to a keyword indicating a category of subordinate concepts.

An association subkeyword is related to a keyword, and does not have a distinct hierarchy such as a lower level or a higher level such as 'movie' and 'club', but may be related as being related to each other. In this case, the 'club' may be an associated subkeyword of 'movie', or 'movie' may be determined to be an associated subkeyword of 'club'.

The target subkeyword is a subkeyword that can be determined according to the hierarchy of people that the web page targets. In other words, it refers to a keyword that represents a categorical category divided according to age, occupation, or other characteristics that are main targets of the webpage. For example, a target keyword for an "underwear" sales website might be "infant, woman, oversize,... One or many of 'can be selected.

A method of allocating subkeywords to each keyword, the subcategory name of each keyword, an associative word associated with each keyword, and / or words representing a hierarchy or name according to a person's age, body type, social position or occupation, etc. For example, a method of selecting and allocating one or more words, preferably five to twenty or so words as subkeywords, may be used as words to additionally limit the keyword.

The search service provider may analyze the keywords and assign subkeys corresponding to the keywords. However, such a task requires too much time and effort, and can be performed more efficiently as follows. Part of the work can be written in a program and handled automatically.

First, keywords are grouped into groups. Individual keywords may be overlapped in several groups, and the number of groups may be at least several tens or tens if search service providers are motivated, but may be in the range of hundreds to thousands.

For example, you can group movies, games, and concerts into groups called entertainment. Clothing keywords such as underwear, pants, shirts and panties can be grouped into 'clothing'.

Next, for each category, a list consisting of subcategories of each category, associative terms associated with each category, and / or words representing a hierarchy or name according to a person's age, body type, social position or occupation, etc. We first assign to each keyword to have several to hundreds of subkeywords in each individual category.

Each category will have different subkeywords. For example, 'club' is appropriate for the 'entertainment' group but not for the 'clothing' group. 'Oversize' is not related to the 'entertainment' group, but for the 'clothing' group. Thus, considering the nature of each group, a list of primary subkeywords consisting of an appropriate number of words is made.

Next, for each web page searched by each keyword in each category, the location or frequency of each sub-keyword appearing on each web page, the frequency of each sub-keyword appearing in the entire web page searched by the keyword, etc. Investigate.

For example, if you find a lot of the words 'infant' on many websites that are searched for the keyword 'panties', the keyword 'panties' will have a sub-keyword of 'infants' and the keyword 'lingeries' Unless the word "infant" is found on many websites, the keyword "lingerie" will be decided not to have the subkeyword "infant." In that way it is possible to determine which subkeyword the individual keyword will have.

As a final step in assigning subkeywords, you can discard keywords of low importance or frequency based on the importance or frequency of the subkeywords, and if necessary, combine two or more subkeywords that are similar or need to be grouped together into a single subkeyword. Finally, an appropriate number of subkeywords are finally assigned to each keyword and then databased.

In other words, if the search service provider has set the number of appropriate subkeywords for each keyword to 20, the subkeywords below 20 on the basis of the frequency may not be displayed on the search result page. Independent sub-keywords, such as '3-40', can be grouped into one new keyword.

The author of each webpage on the Internet adds information to, or retrieves, the webpage as to which subkeywords to assign to which keywords on that webpage in a promised manner as determined by the search service provider. It can be delivered online to the service provider so that the search service provider can refer to it when building the database related to the subkeyword.

Through the above process, all the keywords used for the search can be divided into keywords having sub keywords and general keywords without sub keywords, and it is possible to determine which sub keywords each keyword has. A database indexed by a keyword having a subkeyword and a keyword having no subkeyword is constructed for all web pages on the Internet.

The method of constructing a search database for web pages existing on the internet using subkeywords has been described above.

3 shows a search result page 3b classified by sub-keywords provided to search users using the database constructed as described above.

The search list 2b is listed as a list 6a, 6b sorted by subkeyword, so that the user can relatively easily know which part of the list will contain the information he needs. Web pages not limited by the subkeywords are classified in the unclassified item (5).

The order of the list by subkeyword may be variously sorted in alphabetical order or the size of the list. The sort order within a particular subkeyword can also be determined in various ways.

3 also shows that a shortcut button 4 for each subkeyword is inserted into a specific portion of the search results page 3b, which is optional and can be conveniently used when the list is very long. In the figure, the search result list 2b is classified and classified by subkeywords. When the shortcut button of a specific subkeyword is pressed, the user directly moves to a position on the search result page 3b of the list 6a or 6b sorted by the corresponding subkeyword so that the user can easily move to the desired information even when the number of search result pages is large. Can be.

The shortcut buttons can be inserted at appropriate positions at the top, stop, and / or bottom of each search result page. Since the search keywords have their own subkeywords, the content and number of buttons for each subkeyword are varied. The order of the buttons may be in alphabetical order, or the order of the buttons may be determined based on the size of the list of each subkeyword.

In FIG. 4, the size of the list for each sub-keyword is large, or a list of keywords for each keyword may be omitted, or a large number of search pages may be displayed as a small number of search pages. This shows a form of a search results page, with the 'More results' button (7, More button) inserted at the bottom of each subkeyword list. This is not included in the claims of the present patent, but merely one of the various ways of implementing the present invention and detailed description thereof will be omitted since the method is already well known.

In the search system according to the present invention, when searching by inputting two or more keywords, one sub-keyword group is formed by using a combination of sub-keywords for each keyword, and then the search is performed for each sub-keyword of the combined sub-keyword group. The results can be categorized and provided to search users.

In the search system according to the present invention, even though the search list is many pages long, the search list is classified by each sub-keyword and the user is provided with a list organized by sub-keywords. Information can be obtained. In addition, the information provided by the classification by the target sub-keyword has a means of delivering the information exactly to the target audience desired by the web page creator, thereby increasing the satisfaction of the web page creator.

Another advantage of the system according to the present invention was the information that the search service user or the creator of the web page wanted to find or provide. However, due to technical problems or other factors, the existing search server cannot be found differently from the intention of each side. It is now possible to find or provide information that was not provided or provided by the system.

For example, when creating a web page of a theme park or registering a search site, even if the keyword 'entertainment' is not used at all and the keyword is not registered as a keyword, the theme park is the keyword 'entertainment' in the search service provider's database. If one of the sub-keywords is already defined, the search result page is provided with the information of the theme park site even when the search service user enters the keyword 'entertainment'.

Claims (4)

Regarding a method and system of a search service using the Internet, A keyword means all words used in a search; The sub-keyword refers to a word that additionally restricts the characteristics of the keyword with respect to any keyword used in the search; The search service provider selects a plurality of keywords, preferably thousands or tens of thousands of keywords deemed important, from among all the words or keywords used in the search by referring to the frequency of search for the words and the like. Assign one or a plurality of subkeywords to the network; For the entire web page of the Internet, a list of web pages indexed by a keyword having a sub keyword and a general keyword having no sub keyword, and the list of web pages indexed by a keyword having a sub keyword are again indexed by sub keyword of the keyword. Establishing 101; Receiving, by the search service provider, a keyword inputted into the search term input window by the search requester and performing a keyword search in a database indexed by the keyword (102); In the case of a keyword having a sub-keyword, the search result of a state sorted by the sub-keywords (6a, 6b) sorted by the sub-keywords is provided to the search requester by performing the classification according to the sub-keywords on the list obtained as a result of the keyword search. If the general keyword does not have a sub-keyword, providing the search requestor with the sub-keyword classification as omitted (103); Including. The method of claim 1, wherein the search service provider selects a plurality of keywords, preferably thousands or tens of thousands, of all the words or keywords used in the search by assigning subkeywords to the keywords. Separately for the subcategory name of each keyword, associative terms associated with each keyword, and / or words representing a hierarchy or name according to a person's age, body type, social position or occupation, etc. Using a method of selecting one or more words, preferably five to twenty words, which can be used as words, and assigning them as subkeywords of each keyword. The method of claim 1, wherein the method assigns a subkeyword for each keyword and builds a search database. Selecting, by the search service provider, a plurality of keywords, preferably thousands to tens of thousands, based on the frequency with which the keywords are used for the search or the importance of the words searched by the search service provider among the entire keywords used for the search; Categorizing the selected keywords into a plurality, preferably hundreds to thousands, of groups, allowing duplication; For each category, a list is made up of subcategory names of each category, associative terms associated with each category, and / or words representing a hierarchy or name according to a person's age, body type, social position or occupation, etc. Specifying that each and every category has several to hundreds of subkeywords Investigating the location or frequency of the sub-keyword appearing on each web page for each web page searched for by each keyword in each category, the frequency of each sub-keyword appearing in the entire web page searched by the keyword, and the like; Based on the importance or frequency of subkeywords, keywords of low importance or low frequency are ignored, or two or more subkeywords that are similar or need to be grouped as needed are combined into a single subkeyword. Finally assigning subkeywords to each keyword, and forming a database indexed for each keyword and subkeyword finally assigned to each keyword; Including. The list classified by each subkeyword according to claim 1, wherein when the search result for the keyword having the subkeyword is delivered to the search requester in a state organized by the lists 6a and 6b classified by the subkeywords, the list classified by each subkeyword To insert the shortcut buttons 4 which can be taken to the position on the inspection result page 3b of 6a, 6b at the appropriate positions at the top, stop, and / or bottom of each search result page 3b. Adopted the representation of a search results page.

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