KR101117615B1 - Method for providing a advertisement to smart phone with location determination technology using a location information - Google Patents

Abstract

The present invention relates to an advertisement providing method using the location information of a smart phone equipped with an indoor positioning technology, and can provide an advertisement matched with the corresponding location information together with the location information of a user in an outdoor or inside a large building. That is, to provide an advertisement providing method using the location information of the smart phone equipped with the indoor positioning technology.
Advertising providing method using the location information of the smart phone equipped with the indoor positioning technology according to the present invention, the smart phone equipped with the indoor positioning technology receiving a store interior map and program information associated with a plurality of stores from the service server; Using the program to communicate with a location information transceiving terminal provided in any one of the stores, and outputting an internal map of the store corresponding to the store; Outputting, by the smart phone, the current location of the smart phone to the inside map of the store by using the information received from the location information transmitting and receiving terminal; Identifying a current location of the smart phone on the inside map of the store provided by the smart phone; The smart phone managing the store and outputting an advertisement provided from a management server that receives the location information of the smart phone; Transmitting and outputting an advertisement with the location information directly to the smartphone through the location information transmitting and receiving terminal mounted outside the store; And managing the store by analyzing the concentration of the smart phone in the store, grasping the distribution of each time zone of the smart phone, and changing the advertisement in real time.

Description

TECHNICAL FOR PROVIDING A ADVERTISEMENT TO SMART PHONE WITH LOCATION DETERMINATION TECHNOLOGY USING A LOCATION INFORMATION}

The present invention relates to an advertisement providing method using location information of a smart phone (hereinafter, referred to as a "smart phone") equipped with indoor positioning technology.

Recently, with the development of electronic communication technology, a service for providing a location of a person or a vehicle (hereinafter, simply referred to as a location information providing service) has been widely used.

In other words, the navigation mounted on the vehicle shows the current position of the vehicle on the map using coordinate information provided from three or more satellites. In addition, even in the case of a wireless terminal (cell phone) equipped with a location information providing program, by providing a user with location information of the wireless terminal by using a repeater or location information transmission / reception terminal installed on a road or a building, The location is clearly identified.

However, the current location information providing service provides the location information of the user who is outdoors, and provides the location information of the user who is located inside a building having a large indoor space such as a department store, a large mart or a large shopping mall. It does not provide.

In addition, the current location information providing service does not provide an advertisement service related to the location information.

An object of the present invention for solving the problems described above, using the location information of the smartphone, which can provide an advertisement matched with the location information, along with the location information of the user in the outdoors or inside the large building It is to provide an advertisement providing method.

Advertisement providing method using the location information of the smart phone equipped with the indoor positioning technology according to the present invention for achieving the above object, Advertisement providing method using the location information of the smart phone equipped with the indoor positioning technology according to the present invention, Receiving, by the smart phone equipped with the indoor positioning technology, a store interior map and program information related to a plurality of stores from a service server; Using the program to communicate with a location information transceiving terminal provided in any one of the stores, and outputting an internal map of the store corresponding to the store; Outputting, by the smart phone, the current location of the smart phone to the inside map of the store by using the information received from the location information transceiving terminal; Identifying a current location of the smart phone on the inside map of the store provided by the smart phone; The smart phone managing the store and outputting an advertisement provided from a management server that receives the location information of the smart phone; Transmitting and outputting an advertisement with the location information directly to the smartphone through the location information transmitting and receiving terminal mounted outside the store; And managing the store by analyzing the concentration of the smart phone in the store, grasping the distribution of each time zone of the smart phone, and changing the advertisement in real time.

The advertisement providing method using the location information of the smart phone according to the present invention provides an advertisement matched with the corresponding location information together with the location information of the user in the outdoor or the inside of a large building, thereby allowing the user to visit the inside of the building to be visited for the first time. While making it convenient to visit, it has an excellent effect that the user can easily receive a variety of advertisements provided in the mall or display rack provided inside the building.
In addition, the management server analyzes the concentration of the smartphone inside the store, grasp the distribution of each time zone of the smartphone, by changing the advertisement in real time, you can effectively manage the store.

1 is a configuration diagram of an embodiment of an advertisement providing method using location information of a smartphone to which the present invention is applied.
Figure 2 is an exemplary view showing a state in which the smartphone receives the advertisement information from each store by using the advertisement providing method using the location information of the smartphone to which the present invention is applied.
Figure 3 is an exemplary view schematically showing the inside of a store to which the advertisement providing method using the location information of the smartphone according to the present invention is applied.
Figure 4 is a flow diagram of an embodiment of the advertisement providing method using the location information of the smart phone according to the present invention.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an embodiment of an advertisement providing method using location information of a smartphone to which the present invention is applied.

That is, the location information to which the present invention is applied is not only for outdoor, but also for providing location information of a user who is located indoors. For this, an advertisement providing method using location information of a smartphone is illustrated in FIG. Department store management server 20a for managing advertisements provided by the mart management server 20b for managing advertisements provided by the mart, shopping mall management server 20c for managing advertisements provided in the shopping mall, the department store management server and the mart Communication with the management server and the shopping mall management servers 20a, 20b, and 20c (hereinafter, simply referred to as 'management server') to store internal maps, advertisement information, and program information from each of the management servers 20a, 20b, and 20c. Receiving program information through the wired or wireless communication with the service server 10 and the service server 10 for receiving and installing the received program and each management server (20a, 2) 0b and 20c) and wireless terminal 30 for receiving store location information and advertisements by performing wireless communication.

The service server 10 communicates with the plurality of management servers 20a, 20b, and 20c to operate from each of the management servers 20a, 20b, and 20c, by each of the management servers 20a, 20b, and 20c. Receives store location information, advertisements, inside maps of shops, and program information of stores (department stores, marts, shopping malls, etc.). Here, the store location information refers to information where the store is located, and refers to information for displaying the store on a map executed by the smart phone 30. For example, the management server (20a, 20b, 20c) for managing a store located at a point of coordinates X, Y in Seoul, corresponds to the X, Y of the map output on the smart phone 30 The store location information for displaying the store at the branch is transmitted to the service server 10. The advertisement refers to information about advertisements to be output from the smart phone 30 when the user moves to the vicinity of the store while moving outdoors or when the user is inside the store. The advertisement refers to the service server 10. It is stored in and is transmitted to the smart phone 30 in real time, or collectively transmitted to the smart phone 30 may be stored according to the location information of the smart phone 30 may be output. The inside map of a store refers to a map inside a store.In a large store such as a department store, a mart, or a shopping mall, many stores or merchandise shelves (hereinafter, simply referred to as 'showcases') are concentrated on each floor. The map provides information on the showcases inside these stores. The program information enables the internal map of the store as described above to be driven in the smart phone 30, while the user carrying the smart phone 30 enters into the shop, and the location information transceiving terminal inside the shop ( 21) and a program for smoothly performing communication between the smart phone 30. The service server 10 for performing the above functions may be applied to a computer or a server which is generally used for network communication.

The department store management server 20a, the mart management server 20b and the shopping mall management server 30c are managed by a company that operates a large store as described above, and the service server 10 transmits the information as described above. On the other hand, when the smart phone 30 approaches the store or when the smart phone 30 enters the store, various advertisements are provided or the location information of the smart phone 30 in the store is provided. Perform the function provided. The management servers 20a, 20b, and 20c as described above may also be applied to a computer or a server that is currently used for network communication.

The smartphone 30 is a terminal that can be carried by a user, and refers to a terminal capable of wireless Internet, voice communication, text communication, and the like. That is, the smart phone 30 may be applied to the Internet phone that currently provides a variety of services. On the other hand, the user communicates with the service server 10 through a personal computer (PC) 40, etc. that he or she is using, or by communicating with the service server 10 wirelessly through a wireless network described above Various types of information can be downloaded as described above, and communicate with the location information transceiving terminal 21 mounted at the outside or the inside of a shop affiliated with the service server 10 to manage the servers 20a, 20b, and 20c. You can get various information from).

On the other hand, the communication between the management server 20a, 20b, 20c and the smart phone 30 as described above, or the communication between the service server 10 and the smart phone 30 is preferably made in a wireless communication environment, In this wireless communication environment, various wireless communication environments, such as wireless Internet, Bluetooth, and Zigbee, may be applied.

2 is an exemplary view illustrating a state in which the smart phone 30 receives an advertisement from each store by using the advertisement providing method using the location information of the smart phone to which the present invention is applied.

As described above, the present invention is to provide various advertisements and location information to a user who uses a department store, a mart, a shopping mall, etc., in which a plurality of malls or display stands are provided in a store, and hereinafter, a department store, a mart, and a shopping mall are collectively referred to. It is called a store.

That is, a user who downloads the above-mentioned information from the service server 10 to the smart phone 30 via wireless or wired, is traveling with the service server 10 while traveling outdoors by car or on foot. When passing near the store, the smart phone 30 grasps the current location information and is identified as the neighborhood of the business partnership, provided through the management server (20a, 20b, 20c) to manage the store Output the advertisement.

For example, while the user carrying the smart phone 30 passes through the street, the smart phone 30 receives a communication with the location information transceiving terminal 21 installed in various places of the street to determine its location. Can be.

On the other hand, the location information as described above may be operated in a state in which a map is output on the smart phone 30 by the user driving the location information providing service program of the smart phone 30, but the map is not output state It can also be operated. In addition, even when the location information providing service program is not executed by the user, the smart phone 30 may automatically grasp the location information of the smart phone 30.

When the location of the smart phone 30 is determined by the various cases as described above, the smart phone 30 is received and stored from the management server (20a, 20b, 20c) of the store matching the location Can be output through the display or speaker of the smart phone 30. For example, when a store is a department store and information related to a sale of the department store is stored in the smart phone 30, the smart phone 30 determines that the current location is near the location of the store. The advertisement related to the sale may be output through voice, text, video, screen, etc., so that the user may be interested in the store.

Meanwhile, the advertisement as described above may be directly transmitted to the smart phone 30 through the location information transmitting and receiving terminal 21 mounted on the outside of the store and output. That is, the smart phone 30 can also communicate with the location information transmission and reception terminal 21 mounted outside the store using the program information as described above, the location by the location information transmission and reception terminal 21 If the information is found, the advertisement information may be directly received from the location information transmission / reception terminal 21 by communicating with the location information transmission / reception terminal 21. Here, the advertisement received from the location information transmitting and receiving terminal 21 is transmitted from the management server (20a, 20b, 20c) that manages the store.

The user who checks the advertisement information through the speaker or the display may enter the store and may shop if desired. In this case, the advertisement output to the smart phone 30 may include discount information such as an additional discount coupon. That is, when a user enters a store and purchases an item, the user may receive a discount by presenting a user terminal on which discount information is displayed.

Hereinafter, an advertisement providing method using location information of a smartphone equipped with an indoor positioning technology provided in a store will be described in detail with reference to FIGS. 3 and 4.

3 is an exemplary view schematically showing the inside of a store to which an advertisement providing method using location information of a smart phone equipped with indoor positioning technology according to the present invention is applied, and FIG. 4 is equipped with an indoor positioning technology according to the present invention. 1 is a flowchart illustrating an advertisement providing method using location information of a smartphone.

First, as described above, the user may receive an advertisement together with his location information even outside the store (S402).

On the other hand, a user possessing the smart phone 30 may enter the store after receiving the advertisement information from the outside of the store, or may voluntarily enter the store regardless of the advertisement, and the location information transmitting and receiving terminal (inside the store) When the smart phone 30 is detected by 21, the smart phone 30 may automatically output an internal map of the corresponding store (hereinafter, simply referred to as a “store internal map”) on the screen (S404). . As another method, the smart phone 30 receives the map output control signal from the management server 20 through the location information transmission and reception terminal 21, or the map output control signal through the input device of the smart phone 30 If it is input, it can output the map inside the store. That is, when the smart phone 30 enters the store, the smart phone 30 may output the map of the shop to the smart phone 30 in response to various conditions.

Meanwhile, as shown in FIG. 3, at least three location information transceiving terminals 21 are provided in the store, and the smart phone 30 includes received information received from three or more location information transceiving terminals 21. Using the time information and the like to determine the location of the self (smart phone 30) inside the store and outputs on the map inside the store of the smart phone 30 (S406). Such a location output method may be similarly applied to a method of identifying and outputting a location of a terminal in a navigation device or a mobile phone. That is, the smart phone 30 outputs its location on a map inside the store by using a method such as a navigation method of detecting its location outdoors and outputting it on a map, whereby the user You can check to see if you are in position.

Therefore, the user may check his / her own location while shopping inside the store while checking his position on the map inside the store output from the smart phone 30 even in the case of the first visited store (S408).

On the other hand, the smart phone 30 stores an advertisement for a specific showcase in the store, and if it is determined that the location information grasped by the location information transmitting and receiving terminal 21 matches the position of the specific showcase, the stored The advertisement may be output (S410). For example, a particular showcase among a plurality of showcases inside a store is performing a discount event for a specific product, and the advertisement for the discount event is stored in the smart phone 30, and the specific showcase is located. When the smart phone 30 approaches the location, the smart phone 30 may output the stored advertisement.

However, such advertisement may be received directly from the location information transmitting and receiving terminal 21. That is, the smart phone 30 may determine its own location using the location information transmission / reception terminals 21, and transmit its own location information to the location information transmission / reception terminal 21. The received management server 20 may transmit the advertisement to the smart phone 30 through the location information transmission and reception terminal 21 when there is advertisement information matched with the showcase corresponding to the received location information, The smart phone 30 may output the received advertisement.

In addition, when the user inputs the advertisement request control signal through the input unit of the smart phone 30, the management server 20 receiving the same, by using the location information of the smart phone 30, the smart phone 30 Various advertisements for the showcases around the current location of the smart phone 30 may be transmitted, and the smart phone 30 may output each of the received advertisements corresponding to the corresponding showcase on the inside map of the store. In this case, the advertisement may be displayed on the map of the store as a text or an image as described above, or may be output as a voice.

In addition, the management server 20 receiving the location information from each smart phone 30, the location information of each smart phone 30 can be output to provide to the manager, the manager is the smart phone ( 30 may be analyzed to provide various events. For example, if it is determined that the concentration of the smart phone 30 is high in a shopping mall that sells fruit, the manager instructs the employees in the store to improvise a sale event related to the fruit. You may.

In addition, the management server 20 may create a distribution map for each time zone of the user by using time information and location information of each smart phone 30, and the administrator may manage the store more effectively using such information. .

On the other hand, if the user having a smart phone 30 is a store clerk, the management server 20 may manage the store more effectively using the information collected from the smart phone (30).

For example, a manager who manages a store having a complicated structure, such as an underground shopping mall, may use a clerk to distribute a promotional material or to have a clerk carry a signboard for advertisements. The location information of the clerk received from 30 may be used to determine whether the clerk is normally distributing promotional materials or performing promotional activities.

That is, by using the present invention as described above, the user can easily visit the desired shopping mall in the store that is visited for the first time or the store which is composed of a complicated structure, and also immediately receives various advertisement information provided by the store. The manager can manage the store more effectively.

In addition, when the user who visited the store parked the vehicle in the parking lot of the store, the user may allow the user to manage the location where his vehicle is parked through the smart phone 30.

For example, assuming that the parking lot managed by the store is any one of the interior spaces of the store, and that the parking lot is equipped with the location information transmitting / receiving terminal, the user having the smart phone 30 identifies his / her vehicle. When parking at the location, the location of the smart phone 30, that is, the location where the vehicle is parked, will be displayed on the map inside the store output to the smart phone 30. In this case, when a user selects a menu of selecting a location of a registration of the menu of the smart phone 30, the smart phone 30 displays the corresponding location as a parking location of the vehicle, and information on the floor of the current location. And coordinates of the location can be stored. That is, the smart phone 30 can directly check the information on the floor of the current location by using a map inside the store or through communication with the location information transmission and reception terminal, and the confirmed floor information and coordinate information (hereinafter, Simply referred to as 'selected location information'.

Subsequently, when the user who finishes shopping selects a menu for selecting a check position from the menu of the smart phone 30, the smart phone 30 uses the selected position information stored in the processes to open the smart phone 30. Output through At this time, the user checks the floor information, and then moves to the corresponding floor. When the user reaches the floor, the smart phone 30 outputs the current location of the smart phone 30 through the smart phone 30. While outputting on the map inside the store, the location where the vehicle is parked may also be output on the map inside the store.

That is, the user may go to the place where the vehicle is parked while visually confirming his position and the position of the parked vehicle.

On the other hand, the method of storing or visiting the selection location as described above, may be applied to a method of storing or visiting the location for a specific showcase in the store. That is, when the user wants to remember a specific showcase or a specific location while traveling around the store, the user can select the selection location check menu as described above, and store and manage the current location as the selection location. If you want to visit the location again, you can go to the selected location by selecting the menu. In this case, the user may give an individual name to the selected position. For example, when a vehicle is parked, it may be given a name of 'parking position', and a case of selling a bag may be given a name of 'bag to buy'. Accordingly, when a plurality of selection positions are stored in the selection position confirmation menu, the user may go to the selection position using a name assigned to each selection position.

As described above, the present invention provides the advertisement of the store together with information about the store even while the user walks outside the store or passes by the vehicle, while providing information on the location of the parked vehicle after the store visit. In this case, the user can be prevented from wasting time finding a parking location after the store is closed.

In addition, the present invention outputs the user's location, the showcase that you want to visit on the map inside the store while the user visits the inside of the store, and provides the user with various advertisements provided by the store to facilitate the user's visit to the store. On the other hand, it has a feature that allows the user to enjoy shopping from various angles through various advertisements.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the technical spirit of the present invention. Therefore, the technical scope of the present invention should not be limited to the contents described in the detailed description of the specification, but should be defined by the claims.

10: service server 20: management server
30: smart phone 21: location information transmission and reception terminal

Claims (6)

Receiving, by the smart phone equipped with the indoor positioning technology, a store interior map and program information related to a plurality of stores from a service server;
Using the program to communicate with a location information transceiving terminal provided in any one of the stores, and outputting an internal map of the store corresponding to the store;
Outputting, by the smart phone, the current location of the smart phone to the inside map of the store by using the information received from the location information transmitting and receiving terminal;
Identifying a current location of the smart phone on the inside map of the store provided by the smart phone;
The smart phone managing the store and outputting an advertisement provided from a management server that receives the location information of the smart phone;
Transmitting and outputting an advertisement with the location information directly to the smartphone through the location information transmitting and receiving terminal mounted outside the store; And
The management server analyzes the concentration of the smart phone in the store, grasps the distribution of each time zone of the smart phone, the indoor positioning, comprising the step of effectively managing the store by changing the advertisement in real time Advertising providing method using the location information of the smartphone equipped with technology. The method of claim 1,
Outputting the advertisement,
When the advertisement for at least one showcase in the store is received and stored from the service server, and the position information identified by the position information transmitting / receiving terminal matches the position of the showcase, the smart phone may display the advertisement. Advertising providing method using the location information of the smart phone equipped with the indoor positioning technology characterized in that the output. The method of claim 1,
Outputting the advertisement,
Transmitting, by the smart phone, the location information determined by the location information transceiving terminal to the management server; And
Outputting the advertisement transmitted from the management server;
The advertisement is provided in the management server, the advertisement providing method using the location information of the smart phone equipped with the indoor positioning technology, characterized in that matched with the location information. The method of claim 1,
Outputting the advertisement,
Receiving an advertisement request control signal;
Transmitting the advertisement request control signal to the management server together with the location information of the smart phone;
Receiving and outputting the advertisement corresponding to the location information from the management server, the advertisement providing method using the location information of the smart phone equipped with the indoor positioning technology. The method of claim 1,
Outputting an advertisement transmitted from the location information transmitting / receiving terminal or the service server in connection with the store when the communication is connected with the location information transmitting / receiving terminal provided at the outside of the store; Advertising providing method using the location information of the smart phone equipped with the indoor positioning technology, characterized in that it further comprises a. 6. The method according to any one of claims 1 to 5,
When the menu for registering the current location of the smart phone as a selected location is input through the smart phone, storing the floor information and the coordinate information of the current location by the smart phone; And
When the menu for displaying the selected location is input through the smart phone, the smart phone further comprises the step of outputting the current location and the selected location on the map inside the store interior positioning technology Advertisement providing method using the location information of the mounted smartphone.

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