KR100749093B1 - System and method for promoting products using online shopping malls - Google Patents

Abstract

The present invention provides a system and method for promoting a product using an online shopping mall. The method according to the present invention comprises the steps of advertising and selling goods online on request from the seller terminal, and managing the database of the product information of the seller and the profile and purchase history of the person who purchased the product online; Receiving information about a product designated as a promotional product by an advertiser from an advertiser terminal to promote an advertisement and a sale, and determining a promotion consumer group that is likely to purchase the promotional product, and feeds back to the advertiser terminal, the database. Determining a consumer group whose history of purchasing a promotion-like product, which is a product other than the advertiser that is the same as or similar to the promotional product, based on the normalized purchase history as a promotional consumer group. It features. In addition, a product other than the promotion-like product having a purchase history exceeding a predetermined second criterion among the purchase history of the promotion consumer group is determined as an indirect promotional product, and accordingly, an indirect promotional seller is selected to promote the promotional product and the indirect promotion. The method may further include executing a simultaneous advertisement and a batch delivery of the goods.

Description

SYSTEM AND METHOD FOR PROMOTING PRODUCTS USING ONLINE SHOPPING CENTER {SYSTEM AND METHOD FOR PROMOTING MERCHANDISE SALES USING ONLINE MARKETPLACE}

1 is a block diagram showing a product promotion system using an online shopping mall according to an embodiment of the present invention.

2 is a flowchart illustrating a product promotion method using an online shopping mall according to an embodiment of the present invention.

3 is a flowchart illustrating a product promotion method using an online shopping mall according to another embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

100: advertiser terminal

200: seller terminal

300: shopping mall server

310: target sampling application

400: Shopping Mall Database

500: buyer terminal

600: courier server

700: Product Promotion System Using Online Shopping Mall

The present invention relates to a system and method for promoting a product using an online shopping mall, and more specifically, to an advertiser who wants to promote a specific product (promotion), it is possible to propose a promotion consumer group suitable for the specific product, Furthermore, by using the existing sales network that used to sell products through online shopping malls, the advertisers can provide specific products to advertisers to promote their products at low cost. It relates to a promotional system and method.

With the development of wired and wireless Internet and mobile communication, various methods and systems for operating an online shopping mall have been proposed. For example, Korean Patent Laid-Open Publication No. 2002-17568 provides a terminal for requesting an information on a product and requesting an order for a purchased product. By providing an online shopping system including an online shopping mall that provides price information and a network network connecting a terminal and an online shopping mall, a basic system of operating an online shopping mall is presented.

In addition, as disclosed in Korean Laid-Open Patent Publication No. 2000-30797, an electronic commerce method in an Internet-open network that allows classification registration and retrieval of each product information for each Harmonized Commodity Description and Coding System (HS) code through a database server is also proposed. .

In addition, Korean Laid-Open Patent Publication No. 2002-11208 provides a customized information providing server system that provides the buyer with optimal customized information considering an expert's point of view when using electronic commerce. The customized information providing server system includes a user evaluation DB for classifying and storing experience information of multiple users on an item, an expert evaluation DB for classifying and storing evaluation information of a plurality of experts on an item, and a purchase intention of purchasing an item to be purchased by a buyer. Implement the knowledge base inference engine using the query DB that stores query statements to grasp, the user evaluation DB for products and expert evaluation DB, and input the user's response to the query retrieved from the query DB as input. An expert system for outputting suitable product information and a supplier DB for storing supplier information on products inferred from the expert system can be provided to provide customized information most suitable for the user.

However, despite extensive research on the operating system and method of the online shopping mall, there is no special proposal regarding the method of using the online shopping mall to promote and promote newly launched products.

The idea of managing sales information, such as product sales rankings, such as the Korean Patent Publication No. 2002-17568, or the database server to work with the shopping mall server in the online shopping mall, such as the Korean Patent Publication No. 2000-30797 Ideas for classifying and registering product information are presented in the prior art, but these technologies alone can not be used to implement a system that effectively utilizes useful information built into an online shopping mall, for example, when a company is about to launch a new product. none.

In addition, a method of using a knowledge base reasoning engine or a query DB provided in the Korean Patent Publication No. 2002-11208 or a customized DB system for a product promotion of an advertiser may be considered. It is very difficult to build a complex system such as collecting evaluation information from a company and preparing appropriate query statements. Even if you have customized information about a consumer suitable for the promotion of a product, you can provide the consumer with the product you want to promote. Whether or not to be known only by the prior art.

The present invention is to propose a product promotion system and method using an online shopping mall in view of the above-mentioned problems of the prior art at the present time when the online shopping mall is activated as the network environment is improved.

In particular, it is an object of the present invention to provide a product promotion system and method using an online shopping mall that can simply suggest a promotional consumer group suitable for the particular product to advertisers who want to promote a particular product.

Furthermore, the present invention relates to a product promotion system and method using an online shopping mall that can promote sales of existing products as well as promotion of a specific product by linking a product promotion of an advertiser with an existing sales network selling products through an online shopping mall. Another purpose is to provide.

In order to achieve the above object, the present invention provides a system for promoting a product using an online shopping mall, the advertiser terminal to designate a specific product as a promotional product to promote the advertisement and sales to transmit the information; A seller terminal for advertising and selling a product in the online shopping mall; A shopping mall server connected to the seller terminal and the advertiser terminal, receiving designation information of the promotion product from the advertiser terminal, and including a target sampling application; And a shopping mall database linked to the shopping mall server to manage product information of the seller, information on the seller terminal, a profile and a purchase history of the shopping mall user, and wherein the target sampling application includes a promotion that is likely to purchase the promotional product. Determine a consumer group and feed back to the advertiser terminal, the purchase history from the shopping mall database to purchase a promotion-like product that is a product other than the advertiser that is the same as or similar to the promotion product, and the consumer exceeds a predetermined first criterion It provides a product promotion system using an online shopping mall, characterized in that the group to determine the promotion consumer group.

That is, the present invention proposes a method of utilizing a shopping mall database in which information on a purchase history of various products is accumulated in selling a promotional product targeted for an advertiser. Here, the consumer group that defines the same or similar product as the promotional product of the advertiser as the promotional similar product, and the group of consumers with high purchase history for the promotional product is considered as the group having the potential purchasing power for the promotional product. The decision is made as the promotional consumer group, which is the target consumer group.

Information about the promotion consumer group is fed back to the advertiser terminal. By utilizing the unique characteristics of the online shopping mall, the advertiser can handle various products and easily manage the type and purchase history of the customer. Information about the promotion consumer group can be easily obtained without developing a matching system.

On the other hand, in the above-described system according to the present invention, the target sampling application, the purchase history of the promotion consumer group from the shopping mall database and the purchase history of the promotion consumer group is more than the predetermined second criterion similar to the promotion Determining a product other than a product as an indirect promotional product, the shopping mall server transmits a promotion event notification message to a seller terminal handling the indirect promotional product, and participates in the promotion event from a seller terminal handling the indirect promotional product. It is possible to receive an application message, and select an indirect promotional seller to participate in the promotion event of the advertiser according to the application message.

This is a structure to utilize the existing seller network that already sells products through online shopping mall for the promotion of advertisers' products. This product which is often purchased is defined as an indirect promotional product, and the seller network of the online shopping mall handling the indirect promotional product is secured. Here, even when determining an indirect promotional product having a high probability of purchasing a promotional consumer group, it is effective to utilize information of a shopping mall database that is already built in the online shopping mall.

In addition, in the above-described system according to the present invention, the shopping mall server, the advertisement for the indirect promotion product of the indirect promotion seller is preferably to perform a simultaneous advertisement with the advertisement for the promotion product.

This may be done in the form of posting the promotional product information of the advertiser on the web page of the indirect promotional products sold by the person selected as the indirect promotional seller among the web pages provided in the online shopping mall. And, through this simultaneous advertisement, advertisers can easily promote their products by utilizing the existing merchant network held in the online shopping mall.

Furthermore, the system according to the present invention may further include a delivery company server that manages the delivery of the goods to be sold, in conjunction with the shopping mall server, wherein the shopping mall server is the indirect promotional product through the simultaneous advertisement. When sales occur, it is preferable to instruct the delivery company server to collectively deliver the indirect promotional product and the promotional product.

This is a very useful means of providing the product to be promoted to the target consumer group as well as the above-mentioned simultaneous advertisement, and promoting sales of the existing seller by promoting the product which the promoted consumer group frequently finds together with the promotional product. It can help you grow and your advertisers' promotions can be made naturally without any kind of refusal. In short, consumers who enjoy "beer" will simultaneously advertise and bulk deliver the "dry snacks" that they will find anytime, so that existing sellers of beer and advertisers who want to promote dry snacks can achieve their intended goals.

On the other hand, in the present invention, the shopping mall server, it is preferable to collect a predetermined fee for feeding back the information of the promotion consumer group from the advertiser terminal, the simultaneous from the terminal of the advertiser terminal and the indirect promotion sellers It is also desirable to collect certain fees for advertising.

This will be a configuration that provides an important revenue source of the online shopping mall as the promotional effect of the product is proven.

Meanwhile, the present invention provides a system for promoting a product using an online shopping mall, and designates a specific product as a promotional product for advertisement and sales promotion, and designates a promotional consumer group to provide the promotional product, and specifies the specified information. Advertiser terminal for transmitting; A seller terminal for advertising and selling a product in the online shopping mall; A shopping mall server connected to the seller terminal and the advertiser terminal, receiving designation information of the promotion product from the advertiser terminal, and including a target sampling application; And a shopping mall database linked to the shopping mall server to manage product information of the seller, information on the seller terminal, a profile of the shopping mall user, and a purchase history. Receiving a purchase history, a product other than the promotion-like product whose purchase history of the promotion consumer group exceeds a predetermined criterion is determined as an indirect promotional product, and the shopping mall server sends a promotion event to a seller terminal that handles the indirect promotional product. An indirect program to send a notification message, receive an entry message for participation in the promotion event from a seller terminal handling the indirect promotion product, and participate in the promotion event of the advertiser according to the entry message. It provides product promotion system using the online shopping mall which comprises selecting a motion sellers.

Compared with the above-described system, the system has a difference in determining indirect promotional products and indirect promotional sellers according to the advertisers' pre-determined promotion consumer groups instead of selecting the promotion consumer groups on the server side of the online shopping mall. .

In addition, as in the case of the above-described system, the system is capable of simultaneously performing advertisements for the indirect promotional products of the indirect promotional sellers together with advertisements for the promotional products, and interworking with the shopping mall server. And a delivery company server that manages the delivery of the goods to be sold, and the shopping mall server, when the sales of the indirect promotional goods through the simultaneous advertisement occurs, the indirect promotional goods to the delivery company server. It is also possible to instruct collective delivery of the promotional product.

On the other hand, the present invention provides a product promotion method using an online shopping mall. That is, according to the present invention, in the method of promoting a product using an online shopping mall, the product is advertised and sold on-line in response to a request from a seller terminal, and the product information of the seller and the product are purchased online. Managing the user's profile and purchase history by database; Receiving information about a product designated as a promotional product by an advertiser from an advertiser terminal to promote an advertisement and sales; And determining a promotion consumer group that is highly likely to purchase the promotion product and feeding back to the advertiser terminal, but purchasing a promotion-like product that is a product other than the advertiser that is the same as or similar to the promotion product based on the database purchase history. A method of promoting a product using an online shopping mall, the method comprising: determining a consumer group whose history exceeds a predetermined first criterion as a promotion consumer group.

The method may include determining, as an indirect promotional product, a product other than the promotional analogous product having a purchase history exceeding a second predetermined standard among the purchase history of the promotional consumer group. Transmitting a promotion event notification message to a seller terminal handling the indirect promotional product, and receiving an application message from the seller terminal handling the indirect promotional product and wishing to participate in the promotion event; And selecting an indirect promotional seller to participate in the promotional event of the advertiser according to the application message, and its technical meaning may be the same as in the case of the system described above.

Of course, the method according to the present invention may further include the step of simultaneously executing advertisements for the indirect promotional products of the indirect promotional sellers to display the advertisements for the promotional products. When the sales of the indirect promotional product through, it is more preferable to further include the step of shipping the indirect promotional product and the promotional product together.

According to still another aspect of the present invention, there is provided a method for promoting a product using an online shopping mall, wherein the product is advertised and sold on-line in response to a request from a seller terminal, and the seller's product information and online Managing the database of the person who purchased the product and the purchase history by database; Receiving information about a product designated as a promotional product by an advertiser for promotion and sales, and information on a promotion consumer group to provide the promotional product from an advertiser terminal; Determining a product other than the promotion-like product having a purchase history exceeding a predetermined standard among the purchase history of the promotion consumer group as an indirect promotion product; Transmitting a promotion event notification message to a seller terminal handling the indirect promotional product, and receiving an application message from the seller terminal handling the indirect promotional product and wishing to participate in the promotion event; And selecting an indirect promotional seller to participate in the promotional event of the advertiser according to the application message.

In addition, the advertisement of the indirect promotion product of the indirect promotion seller may further include a step of simultaneously executing the advertisement on the promotion product and the indirect promotion product by displaying an advertisement on the promotion product together. When the sales of the indirect promotion seller occurs, it is more preferable to further include the step of shipping the indirect promotion product and the promotion product together.

DESCRIPTION OF THE PREFERRED EMBODIMENTS A preferred embodiment of the present invention will now be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a product promotion system using an online shopping mall according to the present invention.

Referring to FIG. 1, the product promotion system 700 using the online shopping mall according to the present invention may designate a specific product as a promotional product for advertisement and sales promotion, and transmit the information to the advertiser terminal 100 and the online shopping mall. Seller terminal 200 for advertising and selling goods and a buyer terminal 500 for searching for and purchasing goods posted by the seller terminal 200 through an online shopping mall. Here, the terminal refers to all types of devices that can be connected to a network, including wired and wireless Internet, and is not limited to a personal computer (PC).

In addition, the product promotion system 700 according to the present invention is connected to the seller terminal 200 and the advertiser terminal 100 via a network, receives the specified information of the promotion product from the advertiser terminal 100, and target sampling application A shopping mall database 400 that manages a product information of a seller, device information regarding a seller terminal 200, a profile of a shopping mall user, and a purchase history by interworking with a shopping mall server 300 and a shopping mall server 300 including a shopping mall server 300. Equipped with.

Here, the target sampling application 310 is a kind of application program included in the shopping mall server 300 that operates as a web server, and includes some programs for executing the product promotion method illustrated in FIGS. 2 and 3 to be described later. .

The target sampling application 310 determines a consumer group highly likely to purchase a promotion product and feeds it back to the advertiser terminal 100 so that the advertiser can identify a consumer group to promote the product. The shopping mall database 400 And a history of purchasing a promotion-like product that is a product other than an advertiser similar to and similar to the promotion product by receiving a purchase history from the promotion product. Here, the fact that the purchase history exceeds a predetermined first criterion means that, for example, the number of purchases of the same kind of product as the advertiser's promotional product exceeds a certain number of times, the purchase rate is not merely an accidental consumer but a constant purchase possibility in relation to the promotional product. This is a good case to see as a promotional consumer group. However, this function of the target sampling application 310 may not operate if the advertiser terminal 100 specifies the promotion consumer group in advance and transmits the information to the shopping mall server 300.

In addition, the target sampling application 310 receives the purchase history of the promotion consumer group from the shopping mall database 400 and indirectly promotes products other than the promotion-like product that the purchase history of the promotion consumer group exceeds a second predetermined criterion. In this case, the shopping mall server 300 transmits a promotion event notification message to the seller terminal 200 handling the indirect promotional products, and hopes to participate in the promotion event from the seller terminal 200 handling the indirect promotional products. Receiving the application message, and can be configured to select the indirect promotional seller to participate in the promotional event of the advertiser according to the application message, which will be described in detail with reference to Figs.

Now, with reference to FIG. 2, a description will be given of how the product promotion system 700 of the present invention shown in FIG. 1 operates for product promotion of an advertiser.

First, in step S1, the product is advertised and sold on-line in response to a request from the seller terminal 200, and the shopping mall database 400 displays the product information of the seller and the profile and purchase history of the person who purchased the product online. Manage by database. In this process, the purchase pattern of the consumer is secured through the operation of the online shopping mall, whereby the advertiser can utilize the information on the purchase pattern of the consumer obtained in the online shopping mall.

Next, in step S2, information about a product designated as a promotional product by the advertiser is received from the advertiser terminal 100 in order to promote an advertisement and sales. This is a step in which the advertiser transmits the promotional product information to the shopping mall server 300 to find out a target to promote the promotional product, that is, the promotion consumer group.

Next, the target sampling application 310 included in the shopping mall server 300 determines a promotion consumer group that is highly likely to purchase a promotional product based on the accumulated purchase history and profile of the consumer and the advertiser terminal 100. It feeds back (step S3). Here, the target sampling application 310 purchases a promotion-like product, which is a product other than an advertiser that is the same as or similar to the promotional product, based on the purchase history in the database, and the consumer group exceeding a predetermined first criterion. The determination is as described above.

Through the process up to step S3, the shopping mall server 300 may inform the advertiser of a useful promotional consumer group by utilizing information on the profile of the consumer and the purchase history accumulated in the shopping mall database 400. Although not shown in FIG. 2, it is preferable to collect a predetermined fee for feeding back the information on the promotion consumer group from the advertiser terminal 100.

After the information on the promotion consumer group is secured, information about the purchase history of the promotion consumer group is retrieved from the shopping mall database 400, and among the promotion similar products as a product having a purchase history exceeding a predetermined second criterion therein. Other products are determined as indirect promotional products (step S4). Subsequently, the shopping mall server 300 transmits a notification message about a promotion event to be performed by the advertiser to the seller terminal 200 handling the indirect promotional product, and the advertiser's promotion event from the seller terminal 200 handling the indirect promotional product. The application message which wishes to participate in is received (step S5). Upon receiving the application message, the shopping mall server 300 may select an indirect promotional seller to participate in the promotional event of the advertiser (step S6).

Steps S4 to S6 are for utilizing the existing seller network established in the online shopping mall for the promotion of the product of the advertiser, and the existing seller and the advertiser through the indirect promotional product recognized as being heterogeneous even if the product is promoted together with the promotional product. It is a configuration that links. When the seller participates in the promotion event, the seller can be regarded as an entity that indirectly promotes his or her goods from the standpoint of the advertiser, and from step S6 onwards, the seller may be called an indirect promotion seller.

Thereafter, in step S7, the shopping mall server 300 simultaneously executes an advertisement for the promotion product together with the indirect promotion product advertisement originally handled by the indirect promotion seller. Here, the simultaneous advertisement may be a method of posting a promotional product and an indirect promotional product together on a web page, but it is also possible to advertise in a pop-up form for the promotional product. Another thing to note is that although the term 'simultaneous advertising' is used, the advertisement should be based on the product originally handled by the seller of the online shopping mall, and the advertisement on the promotional product is only incidental. to be. From the advertiser's point of view, the promotional product will be the main item and the indirect promotional product will be ancillary. However, in view of the promotion product being incorporated into the existing seller network as an event, the advertisement of the promotional product is naturally advertised along with the existing product. As it should be seen, the meaning of the simultaneous advertisement in the product promotion system 700 may not be exactly the same for both products.

When a consumer of the promotional consumer group who accesses the shopping mall server 300 through the purchaser terminal 500 purchases an indirect promotional product after viewing the simultaneous advertisement, the shopping mall server 300 indirectly promotes the delivery company server 600. It is instructed to deliver the merchandise and the promotional merchandise together (step S8). That is, when a consumer orders a beer having a relationship between a dry snack, which is a promotional product, and an indirect promotional product, for example, if the consumer orders the beer after seeing the simultaneous advertisement, the beer may be delivered with the beer, which is a promotional product. Allow consumers to enjoy the prototypes of advertisers naturally.

By carrying out such a bulk delivery, the advertiser can more reliably achieve the object of the present invention, which utilizes the sales network established in the existing online shopping mall, and can reduce the shipping cost for promotion of the promotional products for the advertiser. From the standpoint, you can receive promotional products and related products at once. In addition, the delivery company server 600 has an effect of reducing the throughput of the server in terms of the integration of the delivery management for the promotional products and indirect promotional products.

On the other hand, even when the steps S4 to S8 are performed, it is preferable to collect a predetermined fee for the simultaneous advertisement from the advertiser and the seller as in the case of the above steps S1 to S3.

2 described above, the shopping mall server 300 receives only information about a promotional product from the advertiser terminal 100 and determines a promotion consumer group by itself using the shopping mall database 400. According to yet another embodiment of step 2 of step S3 of determining the promotion consumer group can be omitted.

That is, referring to FIG. 3, a product is advertised and sold online according to a request from the seller terminal 200, and the product information of the seller and a profile and a purchase history of the person who purchased the product online are made into a database. Management (step S'1) and receive information from the advertiser terminal 100 about the product designated as the promotional product by the advertiser to promote the advertisement and sales, and the information about the promotion consumer group to provide the promotional product (step S'1). S'2), it is then possible to perform only the steps after the promotion consumer group has been determined.

In this case, in Fig. 3, step S'3 for determining a product other than the promotion-like product having the purchase history exceeding a predetermined standard among the purchase history of the promotion consumer group as the indirect promotional product, and the seller terminal handling the indirect promotional product ( Indirect to participate in the promotion event of the advertiser according to the step S'4 and the application message to send the promotion event notification message to the seller terminal 200, which handles the indirect promotional products, and to receive the promotion message from the seller terminal 200. Step S'5 for selecting a promotional seller corresponds to steps S4 to S6 in FIG. 2, respectively.

Also for the embodiment according to FIG. 3, the above-described configuration of the simultaneous advertisement, package delivery, and fee collection can be applied as it is.

According to the present invention, it is possible to implement a product promotion system and method using an online shopping mall that can simply suggest a promotional consumer group suitable for the particular product to an advertiser who wants to promote a particular product.

Furthermore, by linking the existing sales network that sold products through the online shopping mall with the product promotions of the advertiser, implementing a product promotion system and method using an online shopping mall that can not only promote a specific product but also increase the sales of the existing seller. It is possible.

Claims (20)

In a system for promoting a product using an online shopping mall, An advertiser terminal for designating a specific product as a promotional product for advertisement and sales promotion and transmitting the information; A seller terminal for advertising and selling a product in the online shopping mall; A shopping mall server connected to the seller terminal and the advertiser terminal, receiving designation information of the promotion product from the advertiser terminal, and including a target sampling application; And And a shopping mall database that manages product information of the seller, information on the seller terminal, a profile of the shopping mall user, and a purchase history in association with the shopping mall server. The target sampling application may determine a promotion consumer group that is highly likely to purchase the promotion product, feed back to the advertiser terminal, receive a purchase history from the shopping mall database, and promote a product other than the advertiser that is the same as or similar to the promotion product. A product promotion system using an on-line shopping mall, characterized in that a history of purchasing similar products exceeds a predetermined first criterion as a promotion consumer group. The method of claim 1, The target sampling application receives the purchase history of the promotion consumer group from the shopping mall database, and determines a product other than the promotion-like product whose purchase history of the promotion consumer group exceeds a second predetermined criterion as an indirect promotional product, The shopping mall server transmits a promotion event notification message to a seller terminal handling the indirect promotional product, receives an application message from the seller terminal handling the indirect promotional product, in which the promotion event is desired, and enters the application message. According to the product promotion system using an online shopping mall, characterized in that for selecting the indirect promotional seller to participate in the promotional event of the advertiser. The method of claim 2, The shopping mall server is a product promotion system using an online shopping mall, characterized in that the advertisement for the indirect promotional products of the indirect promotional seller to simultaneously display the advertisement for the promotional product. The method of claim 3, wherein In addition to the shopping mall server, and further provided with a delivery company server for managing the delivery of goods sold, The shopping mall server, when the sales of the indirect promotional products through the simultaneous advertisement occurs, instructs the delivery company server to deliver the indirect promotional products and the promotional products together; Commodity promotion system. The method of claim 1, The shopping mall server collects a predetermined fee for feeding back information of the promotion consumer group from the advertiser terminal. The method according to claim 3 or 4, And the shopping mall server collects a predetermined fee for the simultaneous advertisement from the terminal of the advertiser and the indirect promotional seller. In a system for promoting a product using an online shopping mall, An advertiser terminal for designating a specific product as a promotional product for advertisement and sales promotion, designating a promotional consumer group to provide the promotional product, and transmitting the specified information; A seller terminal for advertising and selling a product in the online shopping mall; A shopping mall server connected to the seller terminal and the advertiser terminal, receiving designation information of the promotion product from the advertiser terminal, and including a target sampling application; And And a shopping mall database that manages product information of the seller, information on the seller terminal, a profile of the shopping mall user, and a purchase history in association with the shopping mall server. The target sampling application receives a purchase history of the promotion consumer group from the shopping mall database, and determines a product other than the promotion-like product that the purchase history of the promotion consumer group exceeds a predetermined criterion as an indirect promotion product, The shopping mall server transmits a promotion event notification message to a seller terminal handling the indirect promotional product, receives an application message from the seller terminal handling the indirect promotional product, in which the promotion event is desired, and enters the application message. According to the product promotion system using an online shopping mall, characterized in that for selecting the indirect promotional seller to participate in the promotional event of the advertiser. The method of claim 7, wherein The shopping mall server is a product promotion system using an online shopping mall, characterized in that the advertisement for the indirect promotional products of the indirect promotional seller to simultaneously display the advertisement for the promotional product. The method of claim 8, In addition to the shopping mall server, and further provided with a delivery company server for managing the delivery of goods sold, The shopping mall server uses the online shopping mall to instruct the delivery company server to deliver the indirect promotional product and the promotional product together when the sales of the indirect promotional product through the simultaneous advertisement occur. Commodity promotion system. The method according to claim 8 or 9, The shopping mall server collects a predetermined fee for feeding back information of the promotion consumer group from the advertiser terminal. In a method of promoting a product using an online shopping mall, Advertizing and selling the product online according to a request from the seller terminal, and managing the database of the product information of the seller and the profile and purchase history of the person who purchased the product online; Receiving information about a product designated as a promotional product by an advertiser from an advertiser terminal to promote an advertisement and sales; And Determining a promotion consumer group that is likely to purchase the promotion product, and feeding back to the advertiser terminal, based on the database purchase history, purchases a promotion-like product that is a product other than the advertiser that is the same as or similar to the promotion product. And determining a consumer group whose history has exceeded a first predetermined criterion as a promotional consumer group. The method of claim 11, Determining a product other than the promotion-like product having a purchase history exceeding a second predetermined standard among the purchase history of the promotion consumer group as an indirect promotion product; Transmitting a promotion event notification message to a seller terminal handling the indirect promotional product, and receiving an application message from the seller terminal handling the indirect promotional product and wishing to participate in the promotion event; And And selecting an indirect promotional seller to participate in the promotional event of the advertiser according to the application message. The method of claim 12, The advertisement for the indirect promotion product of the indirect promotion seller further comprises the step of performing a simultaneous advertisement to display the advertisement for the promotion product together. The method of claim 13, If the sales of the indirect promotional products through the simultaneous advertising occurs, the product promotion method using an online shopping mall, characterized in that further comprising the step of shipping the indirect promotional product and the promotional product together. The method of claim 11, Collecting a predetermined fee for the feedback of the information of the promotion consumer group from the advertiser terminal further comprising the product promotion method using an online shopping mall. The method according to claim 13 or 14, And collecting a predetermined fee for the simultaneous advertisement from the terminal of the advertiser terminal and the indirect promotional seller. In a method of promoting a product using an online shopping mall, Advertizing and selling the product online according to a request from the seller terminal, and managing the database of the product information of the seller and the profile and purchase history of the person who purchased the product online; Receiving information about a product designated as a promotional product by an advertiser for promotion and sales, and information on a promotion consumer group to provide the promotional product from an advertiser terminal; Determining a product other than the promotion-like product having a purchase history exceeding a predetermined standard among the purchase history of the promotion consumer group as an indirect promotion product; Transmitting a promotion event notification message to a seller terminal handling the indirect promotional product, and receiving an application message from the seller terminal handling the indirect promotional product and wishing to participate in the promotion event; And And selecting an indirect promotional seller to participate in the promotional event of the advertiser according to the application message. The method of claim 17, The advertisement for the indirect promotion product of the indirect promotion seller further includes the step of simultaneously executing the advertisement for the promotion product and the indirect promotion product by displaying an advertisement for the promotion product together. Product promotion method using. The method of claim 18, When the sales of the indirect promotion seller occurs, the product promotion method using the online shopping mall, characterized in that further comprising the step of shipping the indirect promotion product and the promotion product together. The method of claim 18 or 19, And collecting a predetermined fee for the simultaneous advertisement from the terminal of the advertiser terminal and the indirect promotional seller.

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