JP2005148289A - System, method, and program for distributing advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system, a method, and a program for advertisement that create and distribute advertisement which is based upon the activities of a customer and exclusive to the customer. <P>SOLUTION: A customer terminal 10 transmits customer information, articles whose advertisement desire to be distributed, and conditions for the articles to an advertisement providing system 20. A store terminal 30 transmits desired advertisement information to be sent to customers to the advertisement providing system 20. A customer's mobile telephone 40 acquires position information by using a GPS function and sends it to a position information analysis system 50. The position information analysis system 50 analyzes action patterns by mobile telephones from registered position information. The advertisement providing system 20 extracts corresponding store information based upon action range information on the customer acquired from the position information analysis system 50, extracts articles meeting the conditions of the articles whose advertisement distribution is desired by the customer among registered articles of the extracted store to determine article information that the customer desires, and creates and transmits advertisement which is exclusive to the customer to the customer terminal 10. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an advertisement distribution system, method, and program, and more particularly, to an advertisement distribution system, method, and program for distributing advertisements by analyzing customer activity areas.

  As an example of a conventional advertisement distribution method, Patent Document 1 discloses that a distribution server collects position information of a mobile phone terminal having a GPS receiver function in a position detection server, and a specific area based on the position information. The mobile phone terminal located in the mobile phone is identified, information about the user of the specified mobile phone terminal is obtained by searching the database, and it is determined whether or not to distribute the advertisement message, and the advertisement message is selectively distributed. An advertisement distribution method to a mobile phone terminal is disclosed.

  Also, in Patent Document 2, various member stores specify a delivery time, send a product advertisement to an information provider, and the information provider digitizes the product advertisement received from the various member stores. Method for distributing product advertisements that can be selected from among various member stores and can be sent to the mobile communication device during distribution time, in accordance with the location information obtained by accessing the site and the attributes of contractors registered in advance. Is disclosed.

  Patent Document 3 discloses a position measuring unit that measures the current position of a wireless communication device, an advertisement information management server that obtains advertisement information to be distributed and distribution destination information, and transmits advertisement information to the wireless communication device. And the advertisement information management server transmits the advertisement information to the wireless communication device in the designated area based on the current position of the wireless communication device measured by the position measuring unit and the position information included in the distribution destination information. A wireless communication service providing system that receives distribution of advertisement information transmitted from an advertisement information management server is disclosed as a wireless communication apparatus.

JP 2001-359166 A JP 2002-259821 A Japanese Patent No. 324536

  However, the background art described above has the following problems.

  In other words, the store advertising information within a certain range from the current location information of the mobile phone is delivered to the mobile phone or the advertising information is delivered to the mobile phone within the range specified by the advertiser, This means that advertisements that meet customer needs based on the scope of action are not being delivered.

  Moreover, since the information of each store is transmitted separately, it can be said that it is difficult to compare store information.

  An object of the present invention is to provide an advertisement distribution system, method, and program for solving the above-described problems and distributing advertisements for products that satisfy the conditions of a store located within a customer's usual range of action.

  Another object of the present invention is to provide an advertisement distribution system, method and program for solving the above problems and distributing the advertisement information of each store together to a customer.

  The advertisement distribution system of the first invention of the present application is an advertisement for creating an advertisement from action range prediction means for predicting a customer's action range and store information of a store existing in the customer's action range predicted by the action range prediction means. Creating means, and advertisement delivery means for delivering the advertisement created by the advertisement creating means to a customer terminal.

  An advertisement distribution system according to a second aspect of the present application is a customer terminal that transmits customer information and advertisement distribution desired product information to the advertisement providing system, receives and displays advertisements from the advertisement providing system, and customer information and advertisements from the customer terminal. Receive and register product information you want to distribute, receive and register advertisement information from retail store terminals, extract store information based on customer action range information acquired from the location information analysis system, and register the extracted store An advertisement providing system that extracts products that meet customer requirements from products, creates a customer-specific advertisement, and transmits the advertisement to the customer terminal; and a retail store that transmits advertisement information to be notified to the customer to the advertisement providing system A terminal, a mobile phone carried by a customer and transmitting location information to the location information analysis system, and the location information received and registered by receiving location information from the mobile phone Comprising a position information analysis system for predicting the range of action of Luo customers, the.

  The advertisement distribution system according to a third aspect of the present invention is the advertisement distribution system according to the second aspect, wherein the advertisement providing system displays the position of each extracted store on a map representing the range of behavior of the customer, and displays each extracted product information. It has a means for creating a customer-specific advertisement to be displayed.

  In an advertisement distribution system according to a fourth aspect of the present invention, in the second aspect, the advertisement providing system has means for creating a customer-specific advertisement in which the extracted product information of each store is collected in one table format. Features.

  The advertisement distribution method according to the fifth aspect of the present application predicts a customer's action range, creates an advertisement from store information of stores existing within the predicted customer's action range, and distributes the created advertisement to a customer terminal. It is characterized by that.

  In the advertisement delivery method of the sixth invention of this application, the customer terminal transmits customer information and advertisement delivery desired product information to the advertisement providing system, and the advertisement providing system receives the customer information and advertisement delivery desired product information from the customer terminal. The retail store terminal transmits advertisement information to be notified to the customer to the advertisement providing system, the advertisement providing system receives and registers the advertisement information from the retail store terminal, and the mobile phone The location information is transmitted to the location information analysis system, the location information analysis system receives and registers the location information from the mobile phone, predicts the action range of the customer from the registered location information, and provides the advertisement The system extracts store information based on the customer's action range information acquired from the location information analysis system, and conforms to the customer's conditions from among the registered products of the extracted store. A product is extracted, a customer-specific advertisement is created from the extracted store information and product information, the created customer-specific advertisement is transmitted to the customer terminal, and the customer terminal is received from the advertisement providing system An advertisement is displayed.

  According to a seventh aspect of the present invention, in the sixth aspect of the present invention, in the sixth aspect, the advertisement providing system displays the position of each extracted store on a map representing the range of behavior of the customer, and displays each extracted product information. Create customer-specific advertisements for display.

  In an eighth aspect of the present invention, the advertisement distribution method according to the sixth aspect is characterized in that the advertisement providing system creates a customer-specific advertisement in which the extracted product information of each store is collected in one table format. To do.

  The advertisement distribution program of the ninth invention of the present application is a computer that has a function of predicting a customer's action range, a function of creating an advertisement from store information of a store existing in the predicted customer's action range, and the created advertisement. Realize the function to distribute to customer terminals.

  An advertisement distribution program according to a tenth invention of the present application is a function in which a customer terminal transmits customer information and advertisement distribution desired product information to an advertisement providing system to a computer, and the advertisement providing system receives customer information and advertisement distribution from the customer terminal. A function for receiving and registering desired product information, a function for the retail store terminal to transmit advertisement information to be notified to the customer to the advertisement providing system, and the advertisement providing system receiving and registering the advertisement information from the retail store terminal A function for the mobile phone to transmit location information to the location information analysis system, a function for the location information analysis system to receive and register location information from the mobile phone, and A function for predicting an action range, a store based on the action range information of a customer acquired by the advertisement providing system from the position information analysis system A function to extract information, a function to extract products that meet customer conditions from the extracted registered products of the store, a function to create a customer-specific advertisement from the extracted store information and product information, the created A function of transmitting a customer-specific advertisement to the customer terminal and a function of displaying the advertisement received by the customer terminal from the advertisement providing system are realized.

  An advertisement distribution program according to an eleventh invention of the present application is the tenth invention, wherein the advertisement providing system displays the position of each extracted store on a map representing the range of behavior of the customer, and displays each extracted product information. A function to create customer-specific advertisements to be displayed is realized.

  The advertisement distribution program of the twelfth invention of the present application realizes the function of the tenth invention in which the advertisement providing system creates a customer-specific advertisement in which the extracted product information of each store is collected in one table format. .

  The first effect of the present invention is that an advertisement that meets the needs of the customer can be distributed based on the usual range of behavior of the customer.

  The reason is that it acquires the location information from the mobile phone of the customer, analyzes the acquired location information, predicts the behavior range for each mobile number, determines the behavior prediction range for each customer, and is within the behavior prediction range This is because the advertisement information of the products satisfying the store conditions is distributed to the customers.

  The second effect of the present invention is that the customer can compare the advertisement information of the products in each store.

  The reason is that products satisfying the conditions of the customer are extracted from each corresponding store, and the customer-specific advertisement is created and distributed to the customer.

  The advertisement distribution system of the present invention applies a technique for acquiring location information from a mobile phone, investigates customer location information for a certain period, and analyzes the location information that the customer will be active in. Is determined. Then, the registered store is extracted from the predicted activity area, and the product that the customer wants to distribute the advertisement and the advertisement information that matches the condition are extracted from the advertisement information registered in the store. Thus, it is characterized by creating a customer-specific advertisement by combining a plurality of advertisement information.

Next, the configuration of the best mode for carrying out the present invention will be described in detail with reference to the drawings.
FIG. 1 is a block diagram of the present invention.
FIG. 2 is a configuration diagram of the advertisement providing system 20.
FIG. 3 is a configuration diagram of the position information analysis system 50.
FIG. 5 is a diagram showing the customer name, address, and mobile number in the customer information DB 202 and the product name and conditions that the customer wants to distribute information.
FIG. 6 is a diagram showing retail store names, store addresses, and product information in the advertisement information DB 203.
FIG. 7 is a diagram showing the customer mobile number, time, and location at that time in the location information DB 502.
FIG. 8 is a diagram illustrating an example of advertisement information distributed to a customer.

  As shown in FIG. 1, the advertisement distribution system of the present invention includes a customer terminal 10, an advertisement providing system 20, a retail store terminal 30, a mobile phone 40, and a location information analysis system 50. The providing system 20, the retail store terminal 30, the mobile phone 40, and the location information analysis system 50 are connected via a network 100 such as the Internet.

  The customer terminal 10 is a computer held by a customer who desires an advertisement distribution service, and provides customer information (customer name, address, mobile number, etc.) and advertisement distribution desired product information (desired product name, corresponding to the product) to the advertisement providing system 20. Distribution means, product units, etc.) and means for receiving and displaying advertisements from the advertisement providing system 20.

  The advertisement providing system 20 is a system possessed by an advertising agency that collectively manages advertisement information. As shown in FIG. 2, the advertisement providing system 20 includes an advertisement providing server 201, a customer information DB 202, and an advertisement information DB 203. Yes. The advertisement providing system 20 is a system for displaying a form for registering customer information in the browser of the customer terminal 10, and holds the input customer information and the advertisement information input from the retail store terminal 30, and analyzes the position information. This is a system that extracts advertisement information to be distributed to a customer based on the position information of the customer analyzed by the system 50 and distributes it to the customer by e-mail or the like.

  The advertisement providing server 201 is an information processing apparatus such as a server that operates under program control, means for displaying a form for registering customer information and the like in the browser of the customer terminal 10, customer information input from the customer terminal 10, and Means for receiving the advertisement distribution desired product information and registering it in the customer information DB 202, and means for registering the advertisement information input from the retail terminal 30 in the advertisement information DB 203. Further, a means for acquiring the customer activity area analyzed by the location information analysis system 50, a means for extracting a store existing in the customer activity area from the advertisement information DB 203 based on the acquired customer activity area, and a customer from the corresponding store Means for extracting products desired to be distributed by advertisements, means for creating advertisements exclusively for customers in the form of a map in which the extracted store information and product information are combined into one, and the created advertisements via the network 100 Advertising distribution means for distributing to the customer terminal 10. An example of the advertisement created by the advertisement creating means is shown in FIG. The advertisement creating means may create an advertisement in a tabular format with only the character information for each extracted store information / product information. Further, the advertisement distribution means may distribute the advertisement to the mobile phone 40.

  As shown in FIG. 5, the customer information DB 202 stores customer information (customer name, address, mobile number, etc.) of customers who use this service, and customer advertisement distribution desired product information (desired product name, distribution conditions for the product, product). Database). In FIG. 5, one set of desired product name, condition, and unit is registered, but a plurality of sets may be registered. The mobile number registered in the location information analysis system 50 is associated with the mobile number registered in the DB, and is used to determine the range of behavior of the customer, and also when the customer advertisement is delivered Is also used to extract the desired product and the delivery conditions for that product.

  As shown in FIG. 6, the advertisement information DB 203 is a database in which advertisement information (retail store name, address, product name, manufacturer, price, unit, etc.) of each retail store is registered. In FIG. 6, one set of product name, manufacturer, price, and unit is registered, but a plurality of sets may be registered. It is used when extracting stores corresponding to the customer's action range analyzed by the position information analysis system 50, and also used when extracting products corresponding to the conditions registered by the customer.

  The retail store terminal 30 is an information processing device such as a personal computer that operates under program control installed in each retail store, and provides advertisement information (retail store name, address, product name, manufacturer, price, etc.) Means for transmitting to the system 20 is included.

  The mobile phone 40 is owned by a customer who desires an advertisement distribution service, and obtains location information (latitude / longitude information, time information, etc.) using a service such as GPS and sends it to the location information analysis system 50. Is included. The position information transmission means transmits the position information to the position information analysis system 50 at regular time intervals.

  The location information analysis system 50 is a system owned by an advertising agency that collectively manages advertisement information, and includes a location information analysis server 501 and a location information DB 502 as shown in FIG. The location information analysis system 50 acquires location information from the mobile phone 40 at regular intervals and uses it to hold the information. Further, by analyzing the acquired location information, the range of behavior is predicted for each mobile number, and by extracting the customer who has the mobile number from the mobile number of the customer registered in the advertisement providing system 20, Used to determine the behavior prediction range for each customer.

  The location information analysis server 501 is an information processing device such as a server that operates under program control, means for receiving location information (latitude / longitude information, time information, etc.) of the mobile phone 40 from the mobile phone 40, and received location information. Means for acquiring location name information by referring to a latitude / longitude / location name correspondence DB (not shown) from latitude / longitude information included in the mobile phone 40, location information of the mobile phone 40 (mobile number, date, day of the week, time, location, etc.) Is stored in the location information DB 502, behavior pattern analysis means for analyzing the behavior pattern for each mobile number from the registered location information, and the mobile number from the customer mobile number registered in the advertisement providing system 20 An action range prediction means for extracting a customer and predicting an action range for each customer is included. The behavior pattern analysis means extracts location information registered for a certain period from the location information DB 502 for each mobile phone number, and performs analysis using a data mining tool or the like. For example, an analysis result indicating that, for example, this area (for example, A city in Tokyo) is often passed during this month is output. Moreover, you may make it analyze for every day of the week or every time slot | zone. In the case of every day of the week, for example, on Monday, an analysis result is output indicating that, for example, the area often passes through this area. In the case of every hour, for example, an analysis result indicating that, for example, there are many cases of passing through this area around 7:00 pm is output. Further, the day of the week and the time zone may be combined and analyzed. The action range prediction means predicts the action range for each customer based on the analysis result output by the behavior pattern analysis means, determines the customer activity area (action area), and determines the customer activity area (action range). Is registered in the position information DB 502.

  The location information DB 502 is a database in which mobile phone location information (mobile number, date, day of the week, time, location, etc.) is registered, as shown in FIG. It is used for analyzing a customer's behavior pattern by the location information analysis system 50, and also used for determining an activity area (behavior range) for each customer from a mobile number registered by the customer.

Next, the operation of the best mode for carrying out the present invention will be described in detail with reference to FIGS.
FIG. 4 shows a flowchart of the present invention.

  First, customer information registration will be described.

  A customer who desires this service connects to the advertisement providing server 201 via the network 100 from the customer terminal 10 (step A1).

  When the advertisement providing server 201 is connected from the customer terminal 10, the customer terminal displays a form for inputting customer information (customer name, address, mobile number, etc.) and advertisement distribution desired product information (desired product name, delivery conditions for the product, etc.). 10 browsers (step A2).

  The customer terminal 10 inputs the customer information and the advertisement distribution desired product information in the displayed form, and transmits it to the advertisement providing server 201 (step A3). In this example, the customer terminal 10 transmits the customer name “aaaaaaaaa”, the mobile number “090-aaa-aaaa”, the desired product name “mayonnaise”, the condition “145 yen or less”, and the like.

  The advertisement providing server 201 receives the information transmitted in step A3 and registers it in the customer information DB 202 (step A4). The customer information DB 202 in this example is shown in FIG.

  Next, the process up to registration of advertisement information will be described.

  Advertisement information (retail store name, address, product name, price, manufacturer, etc.) to be notified to the customer from the retail store terminal 30 is input for each store and transmitted to the advertisement providing server 201 (step A5).

  The advertisement providing server 201 receives the transmitted advertisement information and registers it in the advertisement information DB 203 (step A6). The advertisement information DB 203 in this example is shown in FIG.

  Next, a description will be given of how to analyze a customer's behavior pattern and determine an activity area (action range).

  A customer who desires this service obtains position information (latitude / longitude information, time information, etc.) from the mobile phone 40 owned by himself / herself using a function such as GPS, and automatically acquires the position information analysis server 501. (Step A7).

  The location information analysis server 501 obtains place name information based on the latitude / longitude information included in the location information received from the mobile phone 40, and the location information of the mobile phone (mobile number, date, day of the week, time, location, etc.) Register in the information DB 502 (step A8). FIG. 7 shows the position information DB 502 in this example.

  The location information analysis server 501 analyzes the behavior pattern for each mobile number from the location information of the mobile phone registered in the location information DB 502 (step A9), and the result of analysis for each mobile number (activity area (behavior range information)) Is registered in the position information DB 502 (step A10). In this example, as a result of the analysis, “Tokyo A city” having a high frequency of location is registered in the location information DB 502 as the activity area (behavior range) information of the mobile number “090-aaa-aaaa”.

  Finally, the process up to the distribution of advertisement information to customers will be described.

  When the customer information registered by the customer, the product information desired to be delivered by the advertisement, the advertisement information registered by the retail store, and the analysis result of the customer's behavior pattern are gathered, in order to inquire the customer's behavior pattern analysis result, first the advertisement providing server 201 connects to the location information analysis server 501 and transmits the mobile number information of the customer (step A11). In this example, the mobile number “090-aaa-aaaa” of the customer name “aaaaaaaaa” is transmitted.

  The location information analysis server 501 acquires activity region (behavior range) information as an analysis result from the location information DB 502 using the received mobile number information as a key (step A12), and provides the obtained activity region (behavior range) information as an advertisement. It transmits to the server 201 (step A13).

  Based on the received activity area (behavior range) information, the advertisement providing server 201 extracts store information corresponding to the range from the advertisement information DB 203 (step A14). In this example, “A super”, “B super”, “super TTT”, and “super WWW” existing in “Tokyo A city”, which is an activity area (action range) of the customer name “aaaaaaaaa”, are extracted. .

  The advertisement providing server 201 extracts a product that matches the condition of the customer's desired advertisement distribution product from the products registered in the extracted store, and determines the product information desired by the customer (step A15). In this example, “A supermarket mayonnaise of ¥ 145 or less” which is the condition of the customer name “aaaaaaaaa”, “Supermarket's 128 yen mayonnaise”, “Supermarket ’s ¥ 145 mayonnaise” and “Super TTT of 123 yen” "Mayonnaise" is extracted.

  When the product information is determined, the advertisement providing server 201 creates a customer-specific advertisement and transmits the created advertisement to the customer terminal 10 by e-mail or the like (step A16). In this example, as shown in FIG. 8, corresponding retail stores (“A supermarket” and “B supermarket” on the map of “Tokyo A city”, which is the activity area (action range) of the customer name “aaaaaaaaa”, An advertisement for displaying the position of “super TTT” and displaying the corresponding product information is created and transmitted to the customer terminal 10 with the customer name “aaaaaaaaa”.

  The customer terminal 10 receives and displays the distributed advertisement (step A17).

  Note that if the user wishes to distribute the advertisement for another product, the process returns to step A1, and the customer terminal 10 registers the advertisement distribution desired product information in the customer information DB 202.

  In this way, when the customer registers his / her needs and provides location information, the advertisement providing system carefully selects information on various registered retail stores based on the customer's scope of activity, and Information suitable for needs can be collected and delivered to customers.

by this,
・ It is possible to determine the area where customers are active and provide community-based information.
・ Since it is a customer-only advertisement that summarizes product information of each retail store, it is easy to compare store information.
・ Even if there is a change in advertisement content, immediate response / notification is possible,
The effect said.

  In the embodiment of the present invention, the location information is acquired by the mobile phone 40, and the customer's action range information is acquired by analyzing the location information. However, the customer himself / herself advertises from the customer terminal 10 in step A1. You may make it designate beforehand the area which offer is desired.

  In the embodiment of the present invention, the mobile phone 40 is provided, but a mobile terminal such as a mobile information terminal having a communication function may be used instead of the mobile phone 40.

  In the embodiment of the present invention, the customer information DB 202 and the position information DB 502 are associated with the mobile phone number of the mobile phone 40, but an identification code that can uniquely identify the customer is registered in the customer information DB 202 instead of the mobile phone number. The mobile phone 40 transmits the identification code together with the location information to the location information analysis server 501, and the location information analysis server 501 registers the identification code in the location information DB 502 instead of the mobile number. You may make it link | relate with DB502.

  In the above-described embodiment according to the present invention, a program or the like for executing the processing operation of the advertisement distribution system is recorded and recorded as data on a recording medium (not shown) such as a magnetic disk or optical disk of a computer. The data is read out and used to operate the advertisement distribution system. As described above, the data for operating the advertisement distribution system according to the present invention is recorded on the recording medium, and the function of the advertisement distribution system can be realized by installing the recording medium.

Configuration diagram of the present invention Configuration diagram of advertisement providing system 20 Configuration diagram of location information analysis system 50 The figure which shows the flowchart of this invention The figure which shows the customer name, address, mobile number in the customer information DB 202, the name of the product for which the customer wishes to distribute information, and conditions The figure which shows the retail store name, store address, and merchandise information in advertisement information DB203 The figure which shows the customer portable number in position information DB502, time and the location at that time The figure which shows the example of the advertising information which is delivered to the customer

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Customer terminal 20 Advertisement providing system 30 Retail store terminal 40 Mobile phone 50 Location information analysis system 100 Network 201 Advertisement providing server 202 Customer information DB
203 Advertising information DB
501 Location information analysis server 502 Location information DB

Claims (12)

An action range prediction means for predicting an action range of a customer;
An advertisement creating means for creating an advertisement from store information of a store existing in the customer's behavior range predicted by the behavior range prediction means;
An advertisement delivery means for delivering an advertisement created by the advertisement creation means to a customer terminal;
An advertisement distribution system comprising: A customer terminal that transmits customer information and advertisement distribution desired product information to the advertisement providing system, receives and displays advertisements from the advertisement providing system, and
Receive and register customer information and advertisement distribution desired product information from the customer terminal, receive and register advertisement information from the retail store terminal, store information based on the customer's action range information acquired from the location information analysis system An advertisement providing system for extracting, extracting a product that meets the customer's conditions from the extracted registered products of the store, creating a customer-specific advertisement and transmitting it to the customer terminal;
A retail store terminal that transmits advertisement information to be notified to the customer to the advertisement providing system;
A mobile phone carried by the customer and transmitted to the location information analysis system;
A location information analysis system that receives location information from the mobile phone and registers and predicts a behavior range of a customer from the registered location information;
An advertisement distribution system comprising: The advertisement providing system includes:
3. A means for creating a customer-specific advertisement for displaying a position of each extracted store on a map representing a range of behavior of the customer and displaying each extracted product information. Ad delivery system. The advertisement providing system includes:
3. The advertisement distribution system according to claim 2, further comprising means for creating a customer-specific advertisement in which the extracted product information of each store is collected in one table format. Predict the range of customer behavior,
Create an advertisement from store information of stores that exist within the predicted range of customer behavior,
Distributing the created advertisement to the customer terminal;
An advertisement delivery method characterized by the above. Customer terminal
Send customer information and product information that you would like to distribute to the advertisement providing system,
The advertisement providing system includes:
Receive and register customer information and advertisement distribution desired product information from the customer terminal,
Retail store terminals
Send the advertisement information to be notified to the customer to the advertisement providing system,
The advertisement providing system includes:
Receive and register advertising information from the retail store terminal,
Mobile phone
Send location information to location analysis system,
The location information analysis system includes:
Receive and register location information from the mobile phone,
Predict the customer's action range from the registered location information,
The advertisement providing system includes:
Extract store information based on the customer's action range information acquired from the location information analysis system,
Extracting products that meet customer requirements from the extracted registered products of the store,
Create a customer-specific advertisement from the extracted store information and product information,
Send the created customer-specific advertisement to the customer terminal,
The customer terminal is
Displaying an advertisement received from the advertisement providing system;
An advertisement delivery method characterized by the above. The advertisement providing system includes:
Creating a customer-specific advertisement that displays the location of each of the extracted stores on a map representing the range of behavior of the customer and displays the extracted product information;
The advertisement distribution method according to claim 6. The advertisement providing system includes:
Create a customer-specific advertisement that summarizes the product information of each of the extracted stores in one table format.
The advertisement distribution method according to claim 6. On the computer,
The ability to predict the range of customer behavior,
A function of creating an advertisement from store information of stores existing within the predicted range of behavior of the customer;
A function of distributing the created advertisement to a customer terminal;
An advertisement distribution program for realizing On the computer,
Customer terminal
A function to send customer information and product information desired to be delivered to the advertisement providing system,
The advertisement providing system includes:
A function of receiving and registering customer information and advertisement distribution desired product information from the customer terminal;
The retail store terminal
A function of transmitting advertisement information to be notified to a customer to the advertisement providing system;
The advertisement providing system includes:
A function of receiving and registering advertisement information from the retail store terminal;
Cell phone
A function to send location information to the location information analysis system,
The location information analysis system includes:
A function of receiving and registering location information from the mobile phone;
A function for predicting a customer's action range from the registered location information;
The advertisement providing system includes:
A function of extracting store information based on customer behavior range information acquired from the location information analysis system,
A function of extracting products that meet customer requirements from the extracted registered products of the store;
A function for creating a customer-specific advertisement from the extracted store information and product information;
A function of transmitting the created customer-specific advertisement to the customer terminal;
The customer terminal is
A function of displaying an advertisement received from the advertisement providing system;
An advertisement distribution program for realizing The advertisement providing system includes:
A function for creating a customer-specific advertisement for displaying the position of each extracted store on the map representing the range of behavior of the customer and displaying each extracted product information;
The advertisement delivery program according to claim 10 for realizing the above. The advertisement providing system includes:
A function to create a customer-specific advertisement in which the extracted product information of each store is collected in one table format;
The advertisement delivery program according to claim 10 for realizing the above.

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