CN108460133B - Shopping guide method and shopping guide device using mobile terminal - Google Patents

Abstract

An embodiment of the present invention discloses a method for shopping guide using a mobile terminal, which includes the following steps: acquiring commodities to be purchased from the mobile terminal; determining commodity information of the commodities to be purchased, the commodity information including commodity codes and commodity weights; determining the commodities to be purchased according to the commodity codes The shelf position of the purchased product; the alternative route is determined with the preset shopping mall entrance as the starting point and the preset cashier position as the ending point. The alternative route includes the distance from the starting point to the first shelf position, and the last shelf position to the next The distance from a shelf position, and the distance from the last shelf position to the end point; calculate the total energy consumption value of the alternative route, the total energy consumption value is the sum of the energy consumption value of each section of the alternative route, and the energy consumption value is the distance The product of the cumulative product weight of this section of the journey; the alternative route with the smallest total energy consumption value is selected from all the alternative routes as the shopping guide route; the shopping guide route is sent to the mobile terminal, so that consumers can quickly and effortlessly purchase all the products. items required.

Description

Shopping guide method and shopping guide device using mobile terminal

technical field

The invention relates to the field of shopping guide methods in shopping malls, in particular to a shopping guide method and a shopping guide device using a mobile terminal.

Background technique

With the development of the economy and the continuous improvement of people's living standards, more and more supermarkets have become larger and larger, and there are more and more types of commodities. When people want to find the product they want, they often do not know the specific location and price of the product, nor do they know whether the product they are looking for exists in the supermarket.

According to the survey data, the evening is the peak of supermarket shopping in the day. 50% of customers will choose this time to shop in the store. Most of them are office workers who have been busy all day. For such consumers, how to quickly and effortlessly Purchasing the required items and improving the shopping experience is an urgent problem to be solved in this field.

SUMMARY OF THE INVENTION

In order to solve the above technical problems, the present application provides a shopping guide method and a shopping guide device using a mobile terminal, so that consumers can purchase desired items quickly and effortlessly.

A first aspect provides a method for shopping guide using a mobile terminal, comprising the following steps:

Obtain the item to be purchased from the mobile terminal;

determining the commodity information of the commodity to be purchased, the commodity information including commodity code and commodity weight;

Determine the shelf position where the commodity to be purchased is located according to the commodity code;

An alternative route is determined with the preset shopping mall entrance as the starting point and the preset cashier position as the ending point, and the alternative route includes the distance from the starting point to the first shelf position and the distance from the previous shelf position to the next shelf position, and the distance from the last shelf position to the end point;

Calculate the total power consumption value of the alternative route, the total power consumption value is the sum of the power consumption values of each section of the alternative route, and the power consumption value is the product of the distance and the cumulative commodity weight of the section of the journey ;

From all the alternative routes, determine the alternative route with the smallest total energy consumption value as the shopping guide route;

Send the shopping guide route to the mobile terminal.

With reference to the first aspect, in a first possible implementation manner of the first aspect, the step of acquiring the commodity to be purchased from the mobile terminal includes:

Establish a communication connection with the mobile terminal, and receive commodity keywords from the mobile terminal;

Send the candidate commodity, the commodity specification and commodity price associated with the candidate commodity to the mobile terminal according to the commodity keyword;

The commodity to be purchased from the mobile terminal is received, and the commodity to be purchased is selected and determined by the user from the candidate commodities.

In combination with the first aspect and the above possible implementation manners, in a second possible implementation manner of the first aspect, after the step of determining the shelf position of the commodity to be purchased according to the commodity code, the method further includes:

Determine the shelf area code corresponding to the commodity code by using a preset shelf list, where the shelf list includes the commodity code and the shelf area code mapped with the commodity code, and the shelf area code includes preset shelf area information;

The steps of sending the shopping guide route to the mobile terminal are as follows:

The shopping guide route is sent to the mobile terminal, where the shopping guide route includes a starting point, the shelf positions to be reached in sequence, shelf area information associated with the shelf positions, and an end point.

In combination with the first aspect and the above possible implementation manners, in a third possible implementation manner of the first aspect, the step of determining the commodity information of the commodity to be purchased includes:

determining the weight type of the commodity to be purchased, the weight type includes a fixed weight category and a non-fixed weight category;

If the to-be-purchased commodity belongs to the non-fixed weight category, obtain a sales history record of the to-be-purchased commodity within a preset time period, where the sales history record includes the number of sales and the weight of each sale;

The average single sale weight of the to-be-purchased product within a preset time period is used as the product weight of the to-be-purchased product.

In combination with the first aspect and the above possible implementation manners, in a fourth possible implementation manner of the first aspect, after the step of sending the shopping guide route to the mobile terminal, the method further includes:

obtaining the current location of the mobile terminal;

If the current position is within the preset distance range of the shelf position of the commodity to be purchased, determine whether there is a preset promotional commodity within the preset distance range;

If there is the promotional item, send the item name, item price and shelf position of the promotional item to the mobile terminal.

In a second aspect, a shopping guide device using a mobile terminal for shopping guide is provided, including:

an acquisition unit, used to acquire the commodity to be purchased from the mobile terminal;

a processing unit, configured to determine the commodity information of the commodity to be purchased; determine the shelf position of the commodity to be purchased according to the commodity code; determine the candidate with the preset shopping mall entrance as the starting point and the preset cashier position as the ending point route; calculating the total energy consumption value of the alternative routes; and screening and determining the alternative route with the smallest total energy consumption value from all the alternative routes as a shopping guide route; wherein, the commodity information includes commodity code and commodity weight; The alternative route includes the distance from the starting point to the first shelf position, the distance from the previous shelf position to the next shelf position, and the distance from the last shelf position to the end point; The sum of the power consumption value of a section of the journey, the power consumption value is the product of the journey and the accumulated commodity weight of the section of the journey;

A sending unit, configured to send the shopping guide route to the mobile terminal.

With reference to the second aspect, in a first possible implementation manner of the second aspect, the acquisition unit is further configured to establish a communication connection with the mobile terminal, and receive commodity keywords from the mobile terminal; Commodities, wherein the commodity to be purchased is determined by the user selecting from the candidate commodities;

The processing unit is further configured to send candidate commodities, commodity specifications and commodity prices associated with the candidate commodities to the mobile terminal according to the commodity keywords.

With reference to the second aspect and the above possible implementation manners, in a second possible implementation manner of the second aspect, the processing unit is further configured to use a preset shelf list to determine the shelf area code corresponding to the commodity code, and the The shelf list includes a commodity code and a shelf area code mapped with the commodity code, and the shelf area code includes preset shelf area information;

The sending unit is specifically configured to send the shopping guide route to the mobile terminal, where the shopping guide route includes a starting point, the shelf positions to be reached in sequence, shelf area information associated with the shelf positions, and an end point.

With reference to the second aspect and the above possible implementation manners, in a third possible implementation manner of the second aspect, the processing unit is further configured to determine the weight type of the commodity to be purchased; In the case of weight class, obtain the sales history record of the commodity to be purchased within a preset time; Wherein, the weight type includes fixed weight and non-fixed weight, and the sales history includes the number of sales and the weight of each sale.

In combination with the second aspect and the above possible implementation manners, in a fourth possible implementation manner of the second aspect, the acquiring unit is further configured to acquire the current location of the mobile terminal;

The processing unit is further configured to determine whether there is a preset promotional commodity within the preset distance range when the current position is within a preset distance range of the shelf position of the commodity to be purchased;

The sending unit is further configured to send the product name, product price and shelf position of the promotional product to the mobile terminal when the promotional product exists.

The above-mentioned method of using a mobile terminal to guide shopping and the method of shopping guide, first obtain the goods to be purchased from the mobile terminal, determine the shelf position of the goods to be purchased by the commodity code, and then use the shelf position to determine the alternative route, and then calculate the alternative route. The total energy consumption value of the route is used to screen and determine the alternative route with the smallest total energy consumption value as the shopping guide route, so that consumers can quickly and effortlessly purchase the required items in the mall and improve the shopping experience. At the same time, the place where consumers choose goods is transferred from the supermarket to the outside of the supermarket. For supermarkets during peak hours of traffic, it not only reduces the crowdedness of the supermarket, but also improves the circulation speed of consumers in the supermarket, which is beneficial to the supermarket. Increase sales of goods and turnover.

Description of drawings

In order to illustrate the technical solutions of the present application more clearly, the accompanying drawings that need to be used in the embodiments will be briefly introduced below. Other drawings can also be obtained from these drawings.

FIG. 1 is a flowchart of one of the implementations of the first embodiment of the method for shopping guide by using a mobile terminal in the present application;

2 is a flowchart of one of the implementations of step S100 in the first embodiment of the method for shopping guide by using a mobile terminal in the present application;

FIG. 3 is a flowchart of one implementation manner of step S200 in the first embodiment of the method for shopping guide using a mobile terminal in the present application;

FIG. 4 is a flowchart of another implementation manner of the first embodiment of the method for shopping guide using a mobile terminal in the present application;

FIG. 5 is a flowchart of another implementation manner of the first embodiment of the method for shopping guide by using a mobile terminal in the present application;

6 is a schematic diagram of a specific application example of the method for shopping guide using a mobile terminal in the present application;

FIG. 7 is a schematic structural diagram of one specific implementation manner of a shopping guide device using a mobile terminal for shopping guide according to the present application.

Detailed ways

The embodiments of the present application will be described in detail below.

Please refer to FIG. 1. In the first embodiment of the present invention, a method for shopping guide using a mobile terminal is provided, which includes the following steps:

S100 obtains the commodity to be purchased from the mobile terminal;

S200 determines commodity information of the commodity to be purchased, where the commodity information includes commodity code and commodity weight;

S300 determines the shelf position where the commodity to be purchased is located according to the commodity code;

S400 determines an alternative route with the preset shopping mall entrance as the starting point and the preset cashier position as the ending point, and the alternative route includes the distance from the starting point to the first shelf position and the distance from the previous shelf position to the next shelf position , and the distance from the last shelf position to the end point;

S500 calculates the total power consumption value of the alternative route, the total power consumption value is the sum of the power consumption values of each section of the alternative route, and the power consumption value is the sum of the distance and the accumulated commodity weight of the section of the journey product;

S600 selects the alternative route with the smallest total power consumption value from all the alternative routes as the shopping guide route;

S700 sends the shopping guide route to the mobile terminal.

The executive body of the above shopping guide method may be a service background provided by a merchant, and the service background may include at least one server.

In the step of S100, the mobile terminal may be a tablet computer, a smart phone, a smart watch, etc., and the specific type of the mobile terminal is not limited in this embodiment of the present invention.

More specifically, referring to FIG. 2 , the step of acquiring the commodity to be purchased from the mobile terminal may include:

S110 establishes a communication connection with the mobile terminal, and receives commodity keywords from the mobile terminal;

S120 send candidate commodities, commodity specifications and commodity prices associated with the candidate commodities to the mobile terminal according to the commodity keywords;

S130 receives the commodity to be purchased from the mobile terminal, where the commodity to be purchased is selected and determined by the user from the candidate commodities.

In the service backend, merchants can pre-store a plan map of the mall, as well as the specific locations of different shelves on the above plan map. Merchants can also pre-exist the sold commodities and corresponding commodity information in the service background for mobile terminal users to search, browse and select.

By connecting the mobile terminal with the service background provided by the merchant, on the one hand, even if the consumer does not arrive at the supermarket, he can first search to determine whether there is any product that the consumer wants to buy in the supermarket, so as to improve the efficiency of consumer purchase; On the one hand, consumers can select and determine the commodities to be purchased according to the alternative commodities, alternative commodity specifications, alternative commodity prices, etc. provided by the service backend, which enables consumers to choose good products before entering the supermarket, for example, on the way to the supermarket. Commodities to be purchased, thereby shifting the place where consumers select commodities from inside the supermarket to outside the supermarket. For supermarkets during peak hours of traffic, this not only reduces the congestion in the supermarket, but also improves the circulation speed of consumers in the supermarket, which is conducive to increasing the sales of goods and turnover.

In the step of S200, the service background may include a preset mapping list, and the preset mapping list records the mapping relationship between commodities and commodity information. Specifically, the commodity information may include commodity codes, commodity weights, and the like. Each commodity can have a unique commodity code, and the same commodity has the same name, specification and price. In this way, according to the acquired commodity to be purchased, the commodity code corresponding to the commodity to be purchased and the corresponding commodity weight can be determined, which are used to determine the shopping guide route in the subsequent steps.

Optionally, please refer to FIG. 3, the steps of S200 may include:

S210 determines the weight type of the commodity to be purchased, and the weight type includes a fixed weight category and a non-fixed weight category;

S220 If the commodity to be purchased belongs to a non-fixed weight category, obtain a sales history record of the commodity to be purchased within a preset time period, where the sales history record includes the number of sales and the weight of each sale;

S230 takes the single average sales weight of the commodity to be purchased within a preset time as the commodity weight of the commodity to be purchased.

For packaged goods, each portion has a fixed weight, which belongs to the fixed weight category; while for fresh vegetables and fruits and other goods that need to be weighed immediately, the weight purchased by each consumer is mostly different. For a product to be purchased of this weight type, the sales history of the product within a preset time can be obtained, and its single average sales weight within the preset time can be calculated as the weight of the product to be purchased. Determine the shopping guide route in the next step. For example, you can obtain the sales history of the product in the past month, divide the total sales weight in the past month by the total number of sales, and calculate the average sales weight for a single time.

In step S300, since each commodity is displayed on the shelf in the supermarket, and there is a mapping relationship between the commodity and the commodity code, the shelf position of the commodity to be purchased can be determined according to the commodity code. The shelf positions here refer to the plane positions of different shelves on the pre-stored mall plane map.

Further, please refer to FIG. 4, after the step of S300, it also includes:

S310 uses a preset shelf list to determine the shelf area code corresponding to the commodity code, the shelf list includes the commodity code and the shelf area code mapped with the commodity code, and the shelf area code includes preset shelf area information;

In this case, the above S700 is specifically:

S710 sends the shopping guide route to the mobile terminal, where the shopping guide route includes a starting point, the shelf positions to be reached in sequence, shelf area information associated with the shelf positions, and an end point.

In the step of S310, the same shelf may be divided into multiple shelf areas. For example, for shelf No. 1, it can be divided into three areas: upper, middle and lower, and the corresponding shelf area codes are "Shelf No. 1-up", "Shelf No. 1-middle", "Shelf No. 1" -down", where "up" is the shelf area information of "rack 1-up". Each shelf area has a unique shelf area code. When a certain commodity is placed in a shelf area, there is a mapping relationship between this commodity and the shelf area code, so that the commodity code and the shelf area code have a mapping relationship. There is also a mapping relationship between shelf area codes. All the commodity codes and the shelf area codes mapped to the commodity codes constitute the above-mentioned listing list. The shelf position and shelf area code can be fixed for a period of time after being determined. According to different needs, such as seasonal promotions, etc., the specific delivery position of the goods can be adjusted when the goods are put on the goods, so as to change the mapping relationship between the product code and the shelf area code, and the mapping relationship is pre-stored in the service backend for consumption. provide more accurate and efficient shopping routes.

In actual shopping malls, the length of a shelf is often 2-3 meters or even longer, and the height can reach about 1.8 meters. A shelf will display a variety of similar products of the same category and brand. However, the shopping guide route sent to the mobile terminal can only display the plane position of the shelf on the plane map of the shopping mall. Consumers still need to spend a lot of time to find the goods they want to buy only through the plane position displayed on the mobile terminal. Especially if the items to be purchased are displayed on the bottom or top of the shelf, it may take relatively more time for consumers to find them. In response to this problem, in the method of the present application, a shelf is first divided into multiple shelf areas, and the shelf area information is reflected by the shelf area code, and then the shelf area code and the commodity code are mapped in the inventory list. After the commodity code of the commodity to be purchased is determined, the information of the shelf area and the location of the shelf can be sent to the mobile terminal together, so that consumers can know the location of the shelf on the plane map through the mobile terminal, and also know the location of the shelf to be purchased. Items are in specific areas of a shelf, further enabling consumers to quickly find items to buy.

In the step of S400, with the preset shopping mall entrance as the starting point and the preset cashier position as the ending point, according to the arrival sequence of different shelf positions, a plurality of alternative routes can be arranged and combined to determine.

In the step of S500, the power consumption value is an indicative parameter. The lower the power consumption value is, the more labor-saving and relaxed the consumer will feel during the shopping process; the higher the power consumption value, the consumer You will feel better tired while shopping.

The above-mentioned method of using a mobile terminal for shopping guide, first obtains the commodity to be purchased from the mobile terminal, determines the shelf position of the commodity to be purchased by the commodity code, then uses the shelf position to determine the alternative route, and then calculates the total number of the alternative route. The energy consumption value is used to screen and determine the alternative route with the smallest total energy consumption value as the shopping guide route, so that consumers can quickly and effortlessly purchase the required items in the mall and improve the shopping experience. At the same time, the place where consumers choose goods is transferred from the supermarket to the outside of the supermarket. For supermarkets during peak hours of traffic, it not only reduces the crowdedness of the supermarket, but also improves the circulation speed of consumers in the supermarket, which is beneficial to the supermarket. Increase sales of goods and turnover.

Further, after the step of S700, it can also include:

S810 obtains the current location of the mobile terminal;

S820, if the current position is within a preset distance range of the shelf position of the commodity to be purchased, determine whether there is a preset promotional commodity within the preset distance range;

S830 If there is the promotional item, send the item name, item price and shelf position of the promotional item to the mobile terminal.

For consumers who want to purchase the goods they need quickly and effortlessly, they often have relatively clear purchasing goals, and it is difficult for such consumers to notice the regular promotional products in supermarkets. Therefore, in this solution, by obtaining the current location of the mobile terminal, when the consumer is near the commodity to be purchased, the commodity information of the promotion commodity near the commodity to be purchased is sent to the mobile terminal. Since most of the merchandise displays in shopping malls are placed in different categories, the promotional products near the items to be purchased often belong to the same category as the items to be purchased, or belong to a similar category, or belong to a category that can be used in combination. If it is sent to consumers, consumers' willingness and probability to purchase will be higher, thereby increasing the turnover of the mall. For example, bread and mayonnaise or peanut butter are often eaten together. The consumer's product to be purchased is bread, and there is a promotional product mayonnaise within 10m of the shelf where the product to be purchased is located, and the product information of mayonnaise is sent to the mobile phone. The terminal greatly improves the probability of consumers to buy mayonnaise with matching.

The following takes the case of four commodities to be purchased as an example to further illustrate the above-mentioned method of using a mobile terminal to guide shopping.

Get Get the X brand potato chips, Y brand potato chips, Z brand laundry detergent and MM milk to be purchased from the mobile terminal.

The commodity information of the commodity to be purchased is determined, and the commodity information includes the commodity code and the commodity weight, as shown in Table 1.

The shelf position of the commodity to be purchased is determined according to the commodity code, as shown in Table 1 and FIG. 6 specifically.

Table 1

Taking the preset shopping mall entrance as the starting point and the preset cashier position as the ending point, and arranging and combining A, B, and C as the three passing shelf positions, 6 alternative routes can be determined, and the 6 alternative routes can be calculated respectively. total power consumption.

Alternative route 1:

It is known that the distance 1 from the shopping mall entrance to the shelf position A is 30m, and the cumulative commodity weight 1 from the shopping mall entrance to the shelf position A is 0g. Therefore, the energy consumption value 1 of this section is 0.

Purchase X brand potato chips and Y brand potato chips at shelf position A, with a total weight of 0.31kg. It is known that the distance 2 from the shelf position A to the shelf position B is 130m, and the cumulative product weight 2 of the distance from the shelf position A to the shelf position B is 0.31kg. Therefore, the power consumption value 2 of this distance is 40.3.

Purchase Z brand laundry detergent at shelf position B, weighing 2kg. It is known that the distance 3 from shelf position B to shelf position C is 150m, and the cumulative product weight 3 from shelf position B to shelf position C is 2.31kg. Therefore, the power consumption value 3 of this distance is 346.5.

Procurement of MM milk at shelf position C with a weight of 5.2kg. It is known that the distance 4 from the shelf position C to the cashier area is 60m, and the accumulated commodity weight 4 from the shelf position C to the cashier area is 7.51kg. Therefore, the power consumption value 4 of this segment is 450.6.

Add the effort value 1, the effort value 2, the effort value 3, and the effort value 4 to obtain the total effort value of the alternative route 1 of 837.4.

Using a similar method, the respective total power consumption values of the alternative route 2 to the alternative route 6 can be calculated separately, as shown in Table 2.

Table 2

From the calculation results in Table 2, it can be seen that the total energy consumption of the alternative route 4 "shopping mall entrance - B-C-A - cashier area" is the smallest, so the alternative route 4 is selected as the shopping guide route, and the shopping guide route is sent to the mobile terminal.

Please refer to FIG. 7 , in a second embodiment of the present invention, a shopping guide device using a mobile terminal for shopping guide is provided, including:

Obtaining unit 1, used to obtain the commodity to be purchased from the mobile terminal;

The processing unit 2 is used to determine the commodity information of the commodity to be purchased; determine the shelf position of the commodity to be purchased according to the commodity code; determine the equipment with the preset shopping mall entrance as the starting point and the preset cashier position as the ending point. Selecting a route; calculating the total energy consumption value of the alternative routes; and screening and determining the alternative route with the smallest total energy consumption value from all the alternative routes as a shopping guide route; wherein, the commodity information includes commodity code and commodity weight ; The alternative route includes the distance from the starting point to the first shelf position, the distance from the previous shelf position to the next shelf position, and the distance from the last shelf position to the end point; the total power consumption value is in the alternative route The sum of the power consumption value of each section of the journey, the power consumption value is the product of the distance and the accumulated commodity weight of the section of the journey;

The sending unit 3 is configured to send the shopping guide route to the mobile terminal.

Optionally, the obtaining unit 1 is further configured to establish a communication connection with the mobile terminal, receive commodity keywords from the mobile terminal; and, receive the commodity to be purchased from the mobile terminal, wherein the commodity to be purchased is obtained by the user from the website. Select OK from the above-mentioned alternative products;

The processing unit 2 is further configured to send candidate commodities, commodity specifications and commodity prices associated with the candidate commodities to the mobile terminal according to the commodity keywords.

Optionally, the processing unit 2 is further configured to determine the shelf area code corresponding to the commodity code by using a preset shelf list, where the shelf list includes the commodity code and the shelf area code mapped with the commodity code, the The shelf area code includes preset shelf area information;

The sending unit 3 is specifically configured to send the shopping guide route to the mobile terminal, where the shopping guide route includes a starting point, the shelf positions to be reached in sequence, shelf area information associated with the shelf positions, and an end point.

Optionally, the processing unit 2 is further configured to determine the weight type of the commodity to be purchased; obtain the sales history of the commodity to be purchased within a preset time when the commodity to be purchased belongs to a non-fixed weight category. record; and, taking the single average sales weight of the commodity to be purchased within a preset time as the commodity weight of the commodity to be purchased; wherein, the weight type includes a fixed weight category and a non-fixed weight category, and the sales The history includes the number of sales and the weight of each sale.

Optionally, the obtaining unit 1 is further configured to obtain the current position of the mobile terminal;

The processing unit 2 is further configured to judge whether there is a preset promotional commodity within the preset distance range when the current position is within the preset distance range of the shelf position of the commodity to be purchased;

The sending unit 3 is further configured to send the product name, product price and shelf position of the promotional product to the mobile terminal when the promotional product exists.

The beneficial effects of the above shopping guide device are similar to those of the shopping guide method, which will not be repeated here.

It is sufficient to refer to each other for the same and similar parts among the various embodiments in this specification. The embodiments of the present invention described above do not limit the protection scope of the present invention.

Claims (10)

1. A method for shopping guide by using a mobile terminal is characterized by comprising the following steps:

acquiring a commodity to be purchased from a mobile terminal;

determining commodity information of the commodity to be purchased, wherein the commodity information comprises a commodity code and commodity weight;

determining the shelf position of the commodity to be purchased according to the commodity code;

determining alternative routes by taking a preset mall entrance as a starting point and a preset cash register position as a terminal point, wherein the alternative routes comprise a route from the starting point to a first shelf position, a route from a previous shelf position to a next shelf position and a route from a last shelf position to the terminal point;

calculating a total power consumption value of the alternative route, wherein the total power consumption value is the sum of the power consumption values of each section of the alternative route, and the power consumption value is the product of the distance and the accumulated commodity weight of the section of the distance;

screening and determining an alternative route with the minimum total consumption value from all alternative routes as a shopping guide route;

and sending the shopping guide route to the mobile terminal.

2. The method for shopping guide by using a mobile terminal according to claim 1, wherein the step of obtaining the goods to be purchased from the mobile terminal comprises:

establishing communication connection with a mobile terminal, and receiving commodity keywords from the mobile terminal;

sending an alternative commodity, a commodity specification and a commodity price related to the alternative commodity to the mobile terminal according to the commodity key word;

and receiving commodities to be purchased from the mobile terminal, wherein the commodities to be purchased are selected and determined from the alternative commodities by the user.

3. The method for shopping guide by using a mobile terminal according to claim 2, wherein after the step of determining the shelf position of the goods to be purchased according to the goods code, the method further comprises:

determining a shelf area code corresponding to the commodity code by using a preset shelf list, wherein the shelf list comprises the commodity code and a shelf area code mapped with the commodity code, and the shelf area code comprises preset shelf area information;

the step of sending the shopping guide route to the mobile terminal specifically comprises the following steps:

and sending the shopping guide route to the mobile terminal, wherein the shopping guide route comprises a starting point, shelf positions which arrive in sequence, shelf area information related to the shelf positions and an end point.

4. The method for guiding shopping by using a mobile terminal according to claim 3, wherein the step of determining the commodity information of the commodity to be purchased comprises:

determining the weight type of the commodity to be purchased, wherein the weight type comprises a fixed weight class and a non-fixed weight class;

if the commodity to be purchased belongs to the non-fixed weight class, acquiring a sales history record of the commodity to be purchased in a preset time, wherein the sales history record comprises sales times and sales weight of each time;

and taking the single average sales weight of the commodity to be purchased in a preset time as the commodity weight of the commodity to be purchased.

5. The method for shopping guide by using a mobile terminal according to claim 4, wherein the step of sending the shopping guide route to the mobile terminal further comprises:

acquiring the current position of the mobile terminal;

if the current position is within a preset distance range of the shelf position of the commodity to be purchased, judging whether a preset sales promotion commodity exists within the preset distance range;

and if the promotion product exists, sending the trade name, the product price and the shelf position of the promotion product to the mobile terminal.

6. A shopping guide apparatus for guiding shopping using a mobile terminal, comprising:

the acquisition unit is used for acquiring the commodities to be purchased from the mobile terminal;

the processing unit is used for determining the commodity information of the commodity to be purchased; determining the position of a shelf where the goods to be purchased are located according to the goods codes; determining an alternative route by taking a preset mall entrance as a starting point and a preset cash register position as a terminal point; calculating a total consumption value of the alternative routes; screening and determining the alternative route with the minimum total consumption value from all the alternative routes as a shopping guide route; wherein the commodity information comprises a commodity code and a commodity weight; the alternative routes include a route from a starting point to a first shelf location, a route from a previous shelf location to a next shelf location, and a route from a last shelf location to an ending point; the total power consumption value is the sum of the power consumption values of each section of the alternative route, and the power consumption value is the product of the distance and the accumulated commodity weight of the section of the distance;

and the sending unit is used for sending the shopping guide route to the mobile terminal.

7. The shopping guide device for guiding shopping by using a mobile terminal as claimed in claim 6, wherein the obtaining unit is further configured to establish a communication connection with the mobile terminal, and receive the commodity keyword from the mobile terminal; receiving commodities to be purchased from the mobile terminal, wherein the commodities to be purchased are selected and determined from alternative commodities by a user;

the processing unit is further used for sending the alternative commodities, the commodity specifications and the commodity prices related to the alternative commodities to the mobile terminal according to the commodity key words.

8. The shopping guide device for guiding shopping through a mobile terminal according to claim 7, wherein the processing unit is further configured to determine a shelf area code corresponding to the goods code through a preset listing list, the listing list includes the goods code and a shelf area code mapped to the goods code, and the shelf area code includes preset shelf area information;

the sending unit is specifically configured to send the shopping guide route to the mobile terminal, where the shopping guide route includes a starting point, shelf positions that arrive in sequence, shelf area information associated with the shelf positions, and an end point.

9. The shopping guide device for shopping guide by using a mobile terminal as claimed in claim 8, wherein the processing unit is further configured to determine a weight type of the goods to be purchased; acquiring a sales history of the commodity to be purchased within a preset time under the condition that the commodity to be purchased belongs to the non-fixed weight class; and taking the single average sales weight of the commodity to be purchased in a preset time as the commodity weight of the commodity to be purchased; wherein the weight type includes a fixed weight class and a non-fixed weight class, and the sales history includes a number of sales and a sales weight per time.

10. The shopping guide apparatus for guiding shopping using a mobile terminal as claimed in claim 9, wherein the obtaining unit is further configured to obtain a current location of the mobile terminal;

the processing unit is also used for judging whether preset sales promotion commodities exist in a preset distance range under the condition that the current position is in the preset distance range of the shelf position of the commodities to be purchased;

the sending unit is also used for sending the trade name, the commodity price and the shelf position of the promotion commodity to the mobile terminal when the promotion commodity exists.

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