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Hawking et al. - Google Patents

Business Intelligence Project Implementation: A Retail Company Case Study in C-and-A

Hawking et al.

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Document ID
1899281524830986246
Author
Hawking P
Sellitto C

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ABSTRACT Although Business Intelligence is seen as priority by many companies, the level of benefits achieved varies significantly between firms. Researchers have indicated that not having an effective Business Intelligence strategy is a significant issue in regards to trying to …
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