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Schaer et al., 2022 - Google Patents

Predictive competitive intelligence with prerelease online search traffic

Schaer et al., 2022

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Document ID
17701112692280112978
Author
Schaer O
Kourentzes N
Fildes R
Publication year
Publication venue
Production and operations management

External Links

Snippet

In today's competitive market environment, it is vital for companies to gain insight about competitors' new product launches. Past studies have demonstrated the predictive value of prerelease online search traffic (PROST) for new product forecasting. Relying on these …
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Classifications

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