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Jones et al., 2018 - Google Patents

Storytelling and sustainability reporting: an exploratory study of leading US retailers

Jones et al., 2018

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Document ID
15598550804317459198
Author
Jones P
Comfort D
Publication year
Publication venue
Athens journal of business & economics

External Links

Snippet

Stories, in one form or another, are probably as old as the human race, but in recent years, businesses have increasingly come to recognise the importance of storytelling. The aim of this paper is to offer an exploratory review of storytelling within the sustainability reports …
Continue reading at savearchive.zbw.eu (PDF) (other versions)

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    • G06Q10/00—Administration; Management
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