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Fan et al., 2025 - Google Patents

Considering online reviews and live streaming content simultaneously: research on online review data-driven live streamer product recommendation strategy

Fan et al., 2025

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Document ID
1432691823477840879
Author
Fan X
Tao W
Yu H
Wang Z
Li Z
Publication year
Publication venue
Aslib Journal of Information Management

External Links

Snippet

Purpose The rapid growth of live streaming has intensified competition among streamers. A key challenge lies in aligning live-streaming sales strategies with consumer needs to cultivate positive consumer attitudes. Design/methodology/approach Drawing on theories of …
Continue reading at www.researchgate.net (PDF) (other versions)

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