Fan et al., 2025 - Google Patents
Considering online reviews and live streaming content simultaneously: research on online review data-driven live streamer product recommendation strategyFan et al., 2025
View PDF- Document ID
- 1432691823477840879
- Author
- Fan X
- Tao W
- Yu H
- Wang Z
- Li Z
- Publication year
- Publication venue
- Aslib Journal of Information Management
External Links
Snippet
Purpose The rapid growth of live streaming has intensified competition among streamers. A key challenge lies in aligning live-streaming sales strategies with consumer needs to cultivate positive consumer attitudes. Design/methodology/approach Drawing on theories of …
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