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Schepers et al., 2006 - Google Patents

Profitability of'ready-to-eat'strategies: towards model-assisted negotiation in a fresh-produce chain

Schepers et al., 2006

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Document ID
13379518246206782111
Author
Schepers H
Van Kooten O
Publication year
Publication venue
Frontis

External Links

Snippet

With help of a simple System Dynamics model describing purchase frequency of consumer segments, we illustrate under which circumstances a scenario of ‘ ready-to-eat’ positioning creates value for retailer, trader and grower in a fruit production chain. Although …
Continue reading at library.wur.nl (PDF) (other versions)

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