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Varga et al., 2019 - Google Patents

Measuring the impact of a single negative consumer review on online search and purchase decisions through a quasi‐natural experiment

Varga et al., 2019

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Document ID
13248718253844930588
Author
Varga M
Albuquerque P
Publication year
Publication venue
Marketing Science Institute

External Links

Snippet

How much does one negative consumer review impact online search behavior and purchase for a product? Using a quasi-natural experiment created by how retailers update consumer-generated reviews in product pages, we quantify the impact of a single negative …
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