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Aancy et al., 2023 - Google Patents

Identifying the factors influencing digital marketing and brand-consumer relationship

Aancy et al., 2023

Document ID
12653049840953915349
Author
Aancy H
Bandyapadhyay M
Taneja S
Rao P
Srivastava B
Publication year
Publication venue
Risk and Decision Analysis

External Links

Snippet

With its roots in traditional advertising, digital marketing has become a specialized field over the decade preceding. Brand marketers now have a greater number of direct and indirect channels to interact with their target customers as a result of the rise in the number of …
Continue reading at journals.sagepub.com (other versions)

Classifications

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