Underhill, 2011 - Google Patents
What women want: The science of female shoppingUnderhill, 2011
- Document ID
- 7961887243871028364
- Author
- Underhill P
- Publication year
External Links
Snippet
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace—what makes a package, product, space, or service" female friendly." Underhill offers a tour of the world's marketplace …
- 235000013305 food 0 abstract description 16
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