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Adebanjo, 2006 - Google Patents

Evaluating the effects of Customer Relationship Management using modelling and simulation techniques

Adebanjo, 2006

Document ID
5945917292647765180
Author
Adebanjo D
Publication year
Publication venue
2006 IEEE International Conference on Management of Innovation and Technology

External Links

Snippet

By adopting a process view of CRM, the research presented in this paper uses the'witness' modelling and simulation software to demonstrate a novel method for measuring CRM. The process chosen was the customer order process of a case study organisation considering …
Continue reading at ieeexplore.ieee.org (other versions)

Classifications

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