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Bettencourt et al., 2024 - Google Patents

The untested assumption: Can a net promoter study be used to improve net promoter score?

Bettencourt et al., 2024

Document ID
5895107472053520134
Author
Bettencourt L
Houston M
Publication year
Publication venue
International Journal of Market Research

External Links

Snippet

Despite scholarly critiques, use of the Net Promoter Score (NPS®) continues to grow in popularity among firms. Even researchers who criticize NPS recognize its potential for predicting desirable customer behaviors and revenue growth. However, a firm's goal in …
Continue reading at journals.sagepub.com (other versions)

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