Influencer Marketing Blog & Resources Library
Explore strategies, trends, and thought leadership from the team building the next generation of influencer marketing.
partnrUP Wins G2 Best Support and Easiest Admin for Influencer Marketing Platform – Winter 2026
We’re thrilled to announce that partnrUP has been recognized by G2 as the best influencer marketing platform for support and easiest admin in the Winter 2026 reports. This milestone reflects the voices of our customers—brands, agencies, and marketing teams who trust partnrUP to power their creator campaigns with less hassle and better results. Read the full press […]
The Ultimate Guide to Finding the Best Influencer Marketing Agency for Affiliate Marketing
Affiliate marketing through influencers is no longer optional—it’s essential for brands that want measurable, scalable growth. But managing creator relationships, tracking attribution, and scaling affiliate campaigns manually can consume massive amounts of time and resources. That’s where specialized influencer marketing agencies come in. The best influencer marketing agency for affiliate marketing combines deep expertise in […]
The Hidden Pitfalls of Influencer Marketing: What Brands Need to Know Before Investing
Influencer marketing promises exceptional reach, authentic engagement, and impressive ROI. Brands invested over $21 billion in influencer marketing in 2023, and that number continues to climb. But behind the glossy Instagram posts and viral TikTok videos lies a landscape filled with challenges that can derail campaigns, waste budgets, and damage brand reputations. The reality? Most brands […]
Shoppable Video Is the Future of Commerce. Automation Is the Only Way Brands Can Scale It.
A New Chapter for partnrUP and the Future of Video Commerce We recently acquired Novel, a shoppable video app built for Shopify, to accelerate a vision we have been building toward for years: a commerce ecosystem where creator content does not stop at discovery but continues to work where purchase decisions are actually made. Brands […]
partnrUP Expands AI Recruitment to YouTube Creators: Empowering Brands to Scale High-Trust Partnerships in the World’s Most Influential Discovery Channel
YouTube has quietly become the most credible channel in the creator economy — the place consumers go to learn, compare, and decide what to buy. As AI-driven discovery reshapes how people search and shop, long-form content is emerging as the key driver of influence. That’s why partnrUP has officially expanded its AI Recruitment capabilities to […]
Why YouTube Is the Next Great Influencer Marketing Growth Channel and How partnrUP’s AI Is Powering this Shift for Brands
How Brands Can Drive Engagement, Trust, and Revenue In 2025, influencer marketing is continuing to reach new heights.Brands across industries are no longer experimenting with influencer collaborations. They are committing substantial budgets to platforms that offer sustained engagement and measurable impact. They are shifting and spending media budgets on activations across TikTok and Instagram consistently. […]
The Risks of AI Agents in Influencer Marketing: Why Relationships Still Matter
The Risks of AI Agents in Influencer Marketing: Why Relationships Still Matter AI agents are transforming influencer marketing—automating outreach, briefing, negotiation, and even performance analysis AI agents are transforming influencer marketing by automating outreach, briefing, negotiation, and even performance analysis. For teams strapped for time and eager to scale, this sounds like a dream. But […]
How to use UGC in Meta Ads: Lifeboost Coffee Brewed Top-Performing Meta Ads with Customer-Driven UGC
Scaled UGC makes it easy for Lifeboost Coffee to fight Ad Fatigue & Improve Performance When it comes to social advertising, the difference between “meh” and “magical” often lies in authenticity. For Lifeboost Coffee, a brand known for its clean, low-acid coffee, the winning ingredient wasn’t a slick commercial or influencer script—it was real people, […]
The Future of Influencer Marketing is here: Lionize Is Now partnrUP
If you’re visiting from Lionize or Creator Opportunity, you’re in the right place. We’ve evolved into something bigger and better. The Next Chapter Begins We’re excited to announce that Lionize and Creator Opportunity have joined forces with gen.video to become partnrUP – the most comprehensive AI-powered influencer marketing platform ever built. This isn’t just a […]