James U. McNeal

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Dimensions of consumer behavior.

by James U. McNeal
First published in 1965 — 5 editions
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Children as consumers: insights and implications

by James U. McNeal First published in 1964 — 4 editions
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Kids as customers: a handbook of marketing to children

by James U. McNeal First published in 1992 — 2 editions

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Readings in promotion management

by James U. McNeal First published in 1966 — 2 editions

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Advertising to Children in China

by James U. McNeal First published in 2004 — 2 editions

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Dimensions of consumer behavior

by James U. McNeal and Milton Alexander First published in 1965 — 2 editions
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On becoming a consumer: development of consumer behavior patterns in childhood

by James U. McNeal First published in 2006 — 2 editions

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Consumer Behavior: An Integrative Approach

by James U. McNeal First published in 1982 — 1 edition

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An introduction to consumer behavior

by James U. McNeal First published in 1973 — 1 edition
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A bibliography of research and writings on marketing and advertising to children

by James U. McNeal First published in 1991 — 1 edition
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Consumer behavior, an integrative approach

by James U. McNeal First published in 1982 — 1 edition

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Consumer behavior: classical and contempoary dimensions

by James U. McNeal First published in 1982 — 1 edition

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The kids market: myths and realities

by James U. McNeal First published in 1999 — 1 edition

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OLID: OL764375A

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Created April 1, 2008
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August 24, 2008	Edited by RenameBot	fix author name
April 1, 2008	Created by an anonymous user	initial import

James U. McNeal

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