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Transformation

We’re a global full-service agency that uses innovation-driven solutions. Bringing together leading data, omnichannel, content delivery, marketing technology, and automation expertise, we generate groundbreaking commercial impact for the best health organizations in the world.

We unlock potential

Inizio Evoke Transformation applies practical innovation and data-driven solutions to generate commercial impact and reimagine how our clients interact with their customers. Let’s get to work.

Our areas of expertise

Data, Intelligence & Impact

Unlock precision-built commercial intelligence with Cognitev™.

Omnichannel & CX

Create a blueprint for end-to-end experiences and increase speed to optimization.

Content Delivery

Maximize investment through the quality of our innovative execution model.

Marketing Tech & Automation

Improve the operational effectiveness of your marketing capabilities.

Commercial Impact

Solve complex challenges through digital innovation. Learn about Evolution Road.

Transformation leadership team

Heather Torak
Heather TorakChief Operating Officer
Will Reese
Will ReeseChief Innovation Officer
Lauren Wetmore
Lauren WetmorePresident, Global Content Solutions
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Jamie AvalloneChief Data Officer

Latest news

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predictEV logo in white lowercase text with a trademark symbol, displayed over a spherical formation of dynamic purple particles on a dark background.
November 13, 2025

Inizio Evoke launches Predictev™, a query-driven predictive intelligence engine for life-sciences commercial teams

Feature
October 17, 2025

Insights from Inizio Evoke’s fireside chat at Fierce Pharma Week

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Cognitev™ logo displayed in white text with a purple dot over a dynamic, abstract background of swirling purple particles on a black backdrop.
October 9, 2025

Inizio Evoke launches Cognitev™ to power smarter, faster decisions across life sciences commercialization

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Let’s make health more human™