MEET OUR YOUNGER READERS

CUB SCOUTS | AGES 5-10

She just got home from basketball practice. He’s about to meet his friends at the baseball field before dinnertime. Mom and Dad said he could have his whole Cub Scout pack over for a game night this weekend, and she gets to go see the movie she’s been dying to see with her fellow pack-mates.

Both kids look forward to the next issue of Scout Life because it means they’ll have new stories, jokes and games to share with their friends and parents. He especially likes Cub Corner and the comics; she is competitive and obsessed with the activities like puzzles, mazes and word games.

MEET OUR OLDER READERS 

SCOUTS BSA | AGES 11-17 

Riding down the most hardcore trails. Shades on, hat backward (under his helmet, of course). Snapping pics on his smartphone while listening to his favorite tunes. He just finished his homework and even helped his little brother and sister with theirs, too. 

After swim team practice, she makes her way back to the water for kayaking with her troop. Her goal is to be stronger and faster, and go farther than her last adventure on the water. They are Scout Life readers. Sections like Merit Badge Minute and Cool Jobs keep readers coming back month after month. 

AARON ON SCOUTING BLOG
Aaron on Scouting is the official daily blog of Scouting magazine. It features up-to-the-minute news, inspirational stories, program updates and valuable tips. With more than 10,000 subscribers and 278,000 monthly views, it is one of the most-read blogs among Scouting America adult leaders. Content is also shared in daily email and social media.

ALUMNI
Sent monthly, this newsletter reaches the Scouting Alumni. Which represent a vast network of individuals with differing backgrounds and experiences but have a big passion for Scouting and continue to influence and support the movement, with more than 159,000 subscribers.

EAGLES CALL INSIDER
This monthly communication provides members of the National Eagle Scouts Association with ways to continue helping us support the mission of Scouting, with more than 85,000 subscribers.

SCOUTING WIRE NEWSLETTERS 
Scouting Wire is the official e-newsletter of the Scouting movement. With content including activities, finance, fundraising and leadership training, these weekly and monthly newsletters offer targeted engagement opportunities with Scouting decision-makers.

Scouting Wire newsletters regularly sent to a combined audience of more than 1.7 million parents, volunteers, professionals, leaders and alumni subscribers. 

PARENT
Scouting Wire offers two targeted parent newsletters, Cub Scout and Scouts BSA. These monthly communications provide parents with program updates, parenting advice, motivational stories and how-tos, with more than 809,000 subscribers.

VOLUNTEER
Reach the backbone of the Scouting movement with the weekly volunteer newsletter. Our volunteers are Scouting leaders, influencers and decision-makers with buying power you don’t want to miss out on, with more than 642,000 subscribers.

MARKETING & PARTNERSHIP OPPORTUNITIES
Scouting America builds programs that connect brands with American families. From multimedia advertising to sponsorships and retail opportunities, the BSA is your go-to source for creating customized marketing and partnership programs that effectively engage families with your brand.

EVENTS
Each year, Scouting America hosts high-energy youth- and adult-centered events. These international, national, regional and local events offer brands the unique opportunity to truly engage with loyal Scouts.

PROPERTIES
Our four national high-adventure bases and 800+ local properties throughout North America are used to build character, confidence and camaraderie. Sponsor specific venues and activities and experience these life-changing outings.

PROGRAMS 
Our advancement, humanitarian, outdoor and educational programs reach young people in a positive, meaningful way. From sponsoring a merit badge to leading a STEM initiative, there are opportunities for program-related partnerships at every level of Scouting. 

LICENSING 
We offer a robust licensing program that reaches millions of American youth and families, repeatedly earning us a spot as one of the top 150 global licensors according to License Global magazine. 

SALES 
The BSA’s comprehensive, multichannel sales platform provides targeted opportunities for brands to engage families. Additionally, brands may partner with us to drive sales in third-party channels such as traditional retailers and e-commerce through marketing campaigns and promotions.