The marketing platform built for e-commerce
Unify Shopify store data with Mailchimp to build personalized campaigns that can drive sales.
- Cost
- Free plan available
- Developer
- Mailchimp
- Languages
- English, French, German, Spanish, Italian, Portuguese
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#1
email and marketing automation platform*
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>99%
average email deliverability rate
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500 million
emails sent each day on average
Connect your Shopify and Mailchimp accounts
Use this integration to personalize your marketing outreach, unlocking Shopify data to drive sales and boost your store’s performance.
Accelerate your growth with automation
Trigger personalized campaigns like welcome series and post-purchase offers using shopping behavior to keep contacts engaged.
Target the right customers to win repeat business
Sync Shopify segments to Mailchimp to personalize your marketing further. More connected data, richer customer relationships.
Attribute campaign revenue accurately in Shopify
View your campaign revenue in your Shopify dashboard once connected — less platform switching, more time saved.
A restaurant group used this integration to scale their wine subscription
Mailchimp’s Shopify integration helped Gruppo Terroni lift click-throughs 39% and drive 90% retention with automation and segmentation.
Bring your sales and marketing data together
Connect Shopify with Mailchimp to unlock advanced marketing features that can help you save time and sell more. See how it works.
What does it do?
Here are some popular ways to use this integration. Features and functionality vary by plan.
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Automate your sales growth and save time
Connect Shopify with Mailchimp and use audience behavioral data to trigger actions, like sending a product-specific email to a contact based on how they interacted with your store.
Drive sales by recommending personalized, best-selling, and new products to customers after unifying your store data with Mailchimp.
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Grow your business with confidence
Ensure your integration is configured successfully for your first campaign with real-time integration support.
Thanks to product enhancements, users may experience optimized page load times.
Centralize Shopify data in Mailchimp to send personalized campaigns that can build better relationships with contacts. Plus, help optimize your marketing strategy with access to data all in one place.
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Unlock the power of your data
Target customers with enhanced segmentation at the product level with Shopify Pixel tracking once connected to personalize your outreach further.
View attributed campaign revenue in your Shopify dashboard once connected — less switching between platforms, more time saved.
Resource articles
Requirements
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You must have an active Shopify account to use this integration, which will connect a single Shopify store to your Mailchimp audience.
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See Connect or Disconnect Mailchimp for Shopify for more information on settings and other considerations in your Mailchimp account before connecting.
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You must have the necessary permissions to share data between accounts once connected. Manager access or higher in Mailchimp is required to make changes to the integration. Check out how to manage user levels in your account.
Millions of users rely on us for their marketing needs.
Disclaimers
- #1 email marketing platform: Based on May 2025 publicly available data on competitors’ number of customers.
- Integration: Mailchimp and Shopify are sold separately. Integration available. Availability of features and functionality varies by paid plan type. For details, view Mailchimp plans and pricing.