Supported Email Clients
Hi There,
I'm trying to work out a list of supported devices and email clients that my team should test on before we send an email. We set up a litmus beacon to track opens and we're thinking the cut off should be around 2%, that is, we'll only support clients if we see more than 2% our of emails being opened on that client. The data I have suggests that a 2% cut off for clients and versions would have us testing with this list:
Apple iPhone - iOS 7, iOS 6
Gmail - Using Google Cache
Apple iPad - iOS 7
Apple Mail - Apple Mail 7
Google Android - 4
I'm interested to know how other teams are working out this list. Is 2% based on clients and versions sufficient? Is anyone else noticing that Outlook 2000-2003 is more popular than Outlook 2013? Are you supporting Outlook? If so, why?
Thanks in advance!
Michelle
Hey Michelle,
It's probably a bit different for everyone depending on who they're sending to. For example, at Litmus we see a high amount of desktop clients opening since Litmus is often used in the workplace. Generally we recommend making sure your email looks good in the top clients on the Email Client Market Share top 10 (http://emailclientmarketshare.com/). Outlook 2000-2003 (especially 2003) is still widely used along with the newer versions of Outlook (07/10/13) that use MS Word.
It's probably a good idea to make sure your email looks good even in the clients that have 1% and maybe drop those with 0.5% or less. Have you seen these percentages across several campaigns consistently over the past month, or just with the one campaign/report?