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Job Title?
Hello Everyone!
I hope y'all are doing great!
My company is thinking about combining the Email Marketing and Marketing Automation job titles.
I didn't know if y'all had any suggestions or resources for job titles in our field?
I saw a post here from 3 years ago, but that was all I could find.
I also saw a series that Litmus wrote, However I didn't find anything specific about actual job titles.
Any knowledge sharing is greatly appreciated!
Thank you!
VW
Hi Veronica,
I work for a large enterprise company. Our former Email Marketing department became Customer Lifecycle, and the members of this team are Campaign Delivery Specialists. The Campaign Delivery Specialist role combines BTL email marketing with a high level of technical proficiency, encompassing everything from 'campaign delivery' and automation to BTL marketing strategy, working with complex data sets, html/css skills, and everything in-between. Sounds like that may be what your company is moving toward?
Hope that helps!