As an artist, live shows are where you get to really connect with your fans and showcase your talent. Whether you’re playing local venues or planning a national tour, you want your fans to find your upcoming dates quickly and easily.

With Linktree’s Tours and Events Links, you can showcase your upcoming shows directly on your Linktree using your Seated or Bandsintown artist profile. Your fans can view all of your upcoming events in one place, see which shows are near them, and grab tickets instantly.

In this article, you’ll learn how to promote your Tours and Events Link, make your shows stand out, and turn your Linktree into your tour hub.

1. Promote your tour across every channel‍

Once you’ve set up your link (learn how here, it’s time to tell your fans. We recommend adding your tour link near the top of your Linktree so fans always see it first. 

Tell your fans to stay up-to-date on the latest tour details on Linktree:

• In your Instagram or TikTok bio
• In post captions announcing new shows
• On digital posters or graphics with a QR code
• During live streams or interviews when mentioning upcoming dates
  
  

💡 Pro tip: Pair your tour announcements with a clear call-to-action like “Find your city and get tickets in my bio.” Clear directions drive faster ticket sales.

2. Turn your Linktree into your tour hub‍

Your Linktree can be more than a list of links. Use your Linktree to create a full tour hub that gives fans everything they need in one place.

Include:

• Your Tours and Events link
• A link to your merch store or tour bundles
• Links to your music and videos for new fans
• Links to your socials or behind-the-scenes tour content

💡 Pro tip: Use strong, action-driven link titles like “Catch Me On Tour” or “See Me Live” to make your tour section stand out visually.

3. Keep your tour dates automatically updated‍

Once your Bandsintown or Seated profile is connected, your tour information updates automatically. You won’t need to manually edit your schedule or worry about outdated links.

This ensures fans always see the most accurate tour details and can buy tickets as soon as they’re available.

💡 Pro tip: Turn on the option to display your profile image in the link settings. It helps your tour section feel branded and recognizable at a glance.

4. Keep fans in the loop after the show‍

After your show, your Linktree remains the perfect place to stay connected. Add links for photos, live recordings, or a thank-you message for fans who attended. This keeps engagement going long after the final encore.

💡 Pro tip: Use Linktree Analytics to see where your clicks are coming from. If certain cities drive high engagement, use that insight to plan future tour stops or promo campaigns.

Make every show easy to find
With Linktree’s Tours and Events Links, you can make it simple for fans to discover your shows, buy tickets, and stay connected on the road. It’s the easiest way to promote your tour and make sure no one misses a chance to see you live.

Start showcasing your upcoming shows today with Linktree Tours and Events Link Apps.
👉 Add your Tours and Events link to your Linktree