[go: up one dir, main page]
Skip to main content
Springer Nature Link
Account

Qualitative Marktforschung

Methoden, Einsatzmöglichkeiten und Beurteilungskriterien

  • Book
  • © 1994

Overview

Authors:
  1. Gaby Kepper

Part of the book series: DUV Wirtschaftswissenschaft (DUVWW)

  • 2968 Accesses

  • 35 Citations

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
Softcover Book EUR 54.22
Price includes VAT (France)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Explore related subjects

Discover the latest articles, books and news in related subjects.

Table of contents (6 chapters)

  1. Front Matter

    Pages I-XV
    Download chapter PDF

  2. Einführung

    • Gaby Kepper
    Pages 1-4

  3. Zur Kennzeichnung qualitativer Marktforschung

    • Gaby Kepper
    Pages 5-31

  4. Qualitative Marktforschungsmethoden

    • Gaby Kepper
    Pages 32-123

  5. Grundsätzliche Aufgaben qualitativer Erhebungsmethoden und ihre Bedeutung für ausgewählte Marketing-Entscheidungen

    • Gaby Kepper
    Pages 124-181

  6. Diskussion adäquater Beurteilungskriterien qualitativer Marktforschungsmethoden

    • Gaby Kepper
    Pages 182-223

  7. Schlußbetrachtung: Das Verhältnis von qualitativer und quantitativer Marktforschung

    • Gaby Kepper
    Pages 224-231

  8. Back Matter

    Pages 233-255
    Download chapter PDF
Back to top

Accessibility Information

PDF accessibility summary

This PDF is not accessible. It is based on scanned pages and does not support features such as screen reader compatibility or described non-text content (images, graphs etc). However, it likely supports searchable and selectable text based on OCR (Optical Character Recognition). Users with accessibility needs may not be able to use this content effectively. Please contact us at accessibilitysupport@springernature.com if you require assistance or an alternative format.

Bibliographic Information

  • Book Title: Qualitative Marktforschung

  • Book Subtitle: Methoden, Einsatzmöglichkeiten und Beurteilungskriterien

  • Authors: Gaby Kepper

  • Series Title: DUV Wirtschaftswissenschaft

  • DOI: https://doi.org/10.1007/978-3-663-14563-9

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1994

  • Softcover ISBN: 978-3-8244-0216-8Published: 01 January 1994

  • eBook ISBN: 978-3-663-14563-9Published: 21 November 2013

  • Edition Number: 1

  • Number of Pages: XV, 255

  • Number of Illustrations: 7 b/w illustrations

  • Topics: Psychological Methods/Evaluation

Keywords

Publish with us

Policies and ethics

Back to top