A little BTS of the Creative Direction stage: I like to start with the keywords you would use to describe your business, what it stands for, the feeling you want people to have, and the values it carries. Then I translate that into visuals by pulling images together that give you an idea of what your brand could look like before we get into the design phase. It makes sure everything feels aligned and intentional, and true to how you’ve envisioned it. #moodboard #branddesigner...
