diff --git a/app/controllers/projects/settings/repository_controller.rb b/app/controllers/projects/settings/repository_controller.rb
index e3bd89def9982d13e6e93ddb5038aa5c7fafb77a..0bf9b05b3b584adebe7e2eaa79b9d5908ec518bb 100644
--- a/app/controllers/projects/settings/repository_controller.rb
+++ b/app/controllers/projects/settings/repository_controller.rb
@@ -116,6 +116,7 @@ def project_params
 
       def project_params_attributes
         [
+          :issue_branch_template,
           :default_branch,
           :autoclose_referenced_issues
         ]
diff --git a/app/models/issue.rb b/app/models/issue.rb
index 61fc0264360468ec294fdcbd26ef3c8649d28d31..df28c48c9397a9552210d1a548cd34ce6bff27d7 100644
--- a/app/models/issue.rb
+++ b/app/models/issue.rb
@@ -39,6 +39,7 @@ class Issue < ApplicationRecord
   DueNextMonthAndPreviousTwoWeeks = DueDateStruct.new('Due Next Month And Previous Two Weeks', 'next_month_and_previous_two_weeks').freeze
 
   SORTING_PREFERENCE_FIELD = :issues_sort
+  MAX_BRANCH_TEMPLATE = 255
 
   # Types of issues that should be displayed on issue lists across the app
   # for example, project issues list, group issues list, and issues dashboard.
@@ -394,10 +395,21 @@ def self.column_order_id_asc
     )
   end
 
-  def self.to_branch_name(*args)
-    branch_name = args.map(&:to_s).each_with_index.map do |arg, i|
-      arg.parameterize(preserve_case: i == 0).presence
-    end.compact.join('-')
+  def self.to_branch_name(id, title, project: nil)
+    params = {
+      'id' => id.to_s.parameterize(preserve_case: true),
+      'title' => title.to_s.parameterize
+    }
+    template = project&.issue_branch_template
+
+    branch_name =
+      if template.present?
+        Gitlab::StringPlaceholderReplacer.replace_string_placeholders(template, /(#{params.keys.join('|')})/) do |arg|
+          params[arg]
+        end
+      else
+        params.values.select(&:present?).join('-')
+      end
 
     if branch_name.length > 100
       truncated_string = branch_name[0, 100]
@@ -475,7 +487,7 @@ def to_branch_name
     if self.confidential?
       "#{iid}-confidential-issue"
     else
-      self.class.to_branch_name(iid, title)
+      self.class.to_branch_name(iid, title, project: project)
     end
   end
 
diff --git a/app/models/project.rb b/app/models/project.rb
index db30a74112d24b5816135ceba7130190ad5dcb64..8ecfdeb98f57e282566d5b0728caf896371405b9 100644
--- a/app/models/project.rb
+++ b/app/models/project.rb
@@ -491,6 +491,7 @@ def self.integration_association_name(name)
     to: :project_setting
   delegate :merge_commit_template, :merge_commit_template=, to: :project_setting, allow_nil: true
   delegate :squash_commit_template, :squash_commit_template=, to: :project_setting, allow_nil: true
+  delegate :issue_branch_template, :issue_branch_template=, to: :project_setting, allow_nil: true
 
   delegate :log_jira_dvcs_integration_usage, :jira_dvcs_server_last_sync_at, :jira_dvcs_cloud_last_sync_at, to: :feature_usage
 
diff --git a/app/models/project_setting.rb b/app/models/project_setting.rb
index 6d40544fad4ee95d9bb3e196212c23bc83107a81..4c3be49fddd5685ef6284b53cf52a85dc5909790 100644
--- a/app/models/project_setting.rb
+++ b/app/models/project_setting.rb
@@ -20,6 +20,7 @@ class ProjectSetting < ApplicationRecord
 
   validates :merge_commit_template, length: { maximum: Project::MAX_COMMIT_TEMPLATE_LENGTH }
   validates :squash_commit_template, length: { maximum: Project::MAX_COMMIT_TEMPLATE_LENGTH }
+  validates :issue_branch_template, length: { maximum: Issue::MAX_BRANCH_TEMPLATE }
   validates :target_platforms, inclusion: { in: ALLOWED_TARGET_PLATFORMS }
   validates :suggested_reviewers_enabled, inclusion: { in: [true, false] }
 
diff --git a/app/views/projects/branch_defaults/_branch_names_fields.html.haml b/app/views/projects/branch_defaults/_branch_names_fields.html.haml
new file mode 100644
index 0000000000000000000000000000000000000000..65f975fbd9e3d8fc36275028b4f10326d39b3c75
--- /dev/null
+++ b/app/views/projects/branch_defaults/_branch_names_fields.html.haml
@@ -0,0 +1,14 @@
+- if @project.project_feature.issues_access_level > 0
+  %fieldset#branch-names-settings
+    .form-group
+      = f.label :issue_branch_template, _('Branch name template'), class: 'label-bold'
+      %p= s_('ProjectSettings|Branches created from issues follow this pattern.')
+
+    .form-group
+      .gl-mb-2
+        = f.text_field :issue_branch_template, class: 'form-control gl-mb-2', placeholder: "%{id}-%{title}"
+        %p.form-text.text-muted
+          = s_('ProjectSettings|Leave empty to use default template.')
+          = sprintf(s_('ProjectSettings|Maximum %{maxLength} characters.'), { maxLength: Issue::MAX_BRANCH_TEMPLATE })
+          - branch_name_help_link = help_page_path('user/project/repository/web_editor.md', anchor: 'create-a-new-branch-from-an-issue')
+          = link_to _('What variables can I use?'), branch_name_help_link, target: "_blank"
diff --git a/app/views/projects/branch_defaults/_show.html.haml b/app/views/projects/branch_defaults/_show.html.haml
index 6790a658dceae2b118b252cb50e11d0411589ff8..4ecbc3b7fc871ca089b824946f2fe93288a2d5ca 100644
--- a/app/views/projects/branch_defaults/_show.html.haml
+++ b/app/views/projects/branch_defaults/_show.html.haml
@@ -13,4 +13,5 @@
     = gitlab_ui_form_for @project, url: url, method: :put, html: { multipart: true, class: "issue-settings-form js-issue-settings-form" }, authenticity_token: true do |f|
       %input{ name: 'update_section', type: 'hidden', value: 'js-issue-settings' }
         = render 'projects/branch_defaults/default_branch_fields', f: f
+        = render 'projects/branch_defaults/branch_names_fields', f: f
       = f.submit _('Save changes'), pajamas_button: true, data: { qa_selector: 'save_changes_button' }
diff --git a/db/migrate/20220721065723_add_issue_branch_template_to_project_settings.rb b/db/migrate/20220721065723_add_issue_branch_template_to_project_settings.rb
new file mode 100644
index 0000000000000000000000000000000000000000..d65bd2c21e712cd623b4a5aa2e7e16695aa2495c
--- /dev/null
+++ b/db/migrate/20220721065723_add_issue_branch_template_to_project_settings.rb
@@ -0,0 +1,17 @@
+# frozen_string_literal: true
+
+class AddIssueBranchTemplateToProjectSettings < Gitlab::Database::Migration[2.0]
+  disable_ddl_transaction!
+
+  def up
+    with_lock_retries do
+      add_column :project_settings, :issue_branch_template, :text, if_not_exists: true
+    end
+
+    add_text_limit :project_settings, :issue_branch_template, 255
+  end
+
+  def down
+    remove_column :project_settings, :issue_branch_template, if_exists: true
+  end
+end
diff --git a/db/schema_migrations/20220721065723 b/db/schema_migrations/20220721065723
new file mode 100644
index 0000000000000000000000000000000000000000..78b1fedaff1cd08f3045f0b3d8ff13030670e3a4
--- /dev/null
+++ b/db/schema_migrations/20220721065723
@@ -0,0 +1 @@
+5e3fbb2c033f8512e5fd14b8ce8c6088866c596a2b769e115dcc1feb9ce9d041
\ No newline at end of file
diff --git a/db/structure.sql b/db/structure.sql
index 7f9d177a3eaf55f43e5e4ce71e304fc2836c71bc..8f8809afeac3bae767628d85f958c1cf777c9ad2 100644
--- a/db/structure.sql
+++ b/db/structure.sql
@@ -20172,12 +20172,14 @@ CREATE TABLE project_settings (
     target_platforms character varying[] DEFAULT '{}'::character varying[] NOT NULL,
     enforce_auth_checks_on_uploads boolean DEFAULT true NOT NULL,
     selective_code_owner_removals boolean DEFAULT false NOT NULL,
+    issue_branch_template text,
     show_diff_preview_in_email boolean DEFAULT true NOT NULL,
     jitsu_key text,
     suggested_reviewers_enabled boolean DEFAULT false NOT NULL,
     only_allow_merge_if_all_status_checks_passed boolean DEFAULT false NOT NULL,
     CONSTRAINT check_2981f15877 CHECK ((char_length(jitsu_key) <= 100)),
     CONSTRAINT check_3a03e7557a CHECK ((char_length(previous_default_branch) <= 4096)),
+    CONSTRAINT check_3ca5cbffe6 CHECK ((char_length(issue_branch_template) <= 255)),
     CONSTRAINT check_b09644994b CHECK ((char_length(squash_commit_template) <= 500)),
     CONSTRAINT check_bde223416c CHECK ((show_default_award_emojis IS NOT NULL)),
     CONSTRAINT check_eaf7cfb6a7 CHECK ((char_length(merge_commit_template) <= 500))
diff --git a/lib/api/entities/project.rb b/lib/api/entities/project.rb
index f158695f605c3bb6b8e724731652d7034ac5eddf..9b0a472400decfbd01d74e34c81c953dcfa890a7 100644
--- a/lib/api/entities/project.rb
+++ b/lib/api/entities/project.rb
@@ -133,6 +133,7 @@ class Project < BasicProjectDetails
       expose :suggestion_commit_message
       expose :merge_commit_template
       expose :squash_commit_template
+      expose :issue_branch_template
       expose :statistics, using: 'API::Entities::ProjectStatistics', if: -> (project, options) {
         options[:statistics] && Ability.allowed?(options[:current_user], :read_statistics, project)
       }
diff --git a/lib/api/helpers/projects_helpers.rb b/lib/api/helpers/projects_helpers.rb
index 07b19742c2e51098995f30a545f9e4f33c625d69..c95bf0f0c218d4e4625f55a54973588baedc563e 100644
--- a/lib/api/helpers/projects_helpers.rb
+++ b/lib/api/helpers/projects_helpers.rb
@@ -65,6 +65,7 @@ module ProjectsHelpers
         optional :suggestion_commit_message, type: String, desc: 'The commit message used to apply merge request suggestions'
         optional :merge_commit_template, type: String, desc: 'Template used to create merge commit message'
         optional :squash_commit_template, type: String, desc: 'Template used to create squash commit message'
+        optional :issue_branch_template, type: String, desc: 'Template used to create a branch from an issue'
         optional :initialize_with_readme, type: Boolean, desc: "Initialize a project with a README.md"
         optional :ci_default_git_depth, type: Integer, desc: 'Default number of revisions for shallow cloning'
         optional :auto_devops_enabled, type: Boolean, desc: 'Flag indication if Auto DevOps is enabled'
@@ -174,6 +175,7 @@ def self.update_params_at_least_one_of
           :suggestion_commit_message,
           :merge_commit_template,
           :squash_commit_template,
+          :issue_branch_template,
           :repository_storage,
           :packages_enabled,
           :service_desk_enabled,
diff --git a/locale/gitlab.pot b/locale/gitlab.pot
index a353ed4e5447b1f0d7938b5ad1fceec82388b610..8170c2f9f1a03b0a87417e11b59e5feccb6d91ed 100644
--- a/locale/gitlab.pot
+++ b/locale/gitlab.pot
@@ -6831,6 +6831,9 @@ msgstr ""
 msgid "Branch name"
 msgstr ""
 
+msgid "Branch name template"
+msgstr ""
+
 msgid "Branch not loaded - %{branchId}"
 msgstr ""
 
@@ -31799,6 +31802,9 @@ msgstr ""
 msgid "ProjectSettings|Badges"
 msgstr ""
 
+msgid "ProjectSettings|Branches created from issues follow this pattern."
+msgstr ""
+
 msgid "ProjectSettings|Build, test, and deploy your changes."
 msgstr ""
 
@@ -45616,6 +45622,9 @@ msgstr ""
 msgid "What templates can I create?"
 msgstr ""
 
+msgid "What variables can I use?"
+msgstr ""
+
 msgid "What will you use this group for?"
 msgstr ""
 
diff --git a/spec/controllers/projects/settings/repository_controller_spec.rb b/spec/controllers/projects/settings/repository_controller_spec.rb
index 31fefee3daaa3783a815f79973e8f84d6b40ab8f..6e04e3991ab4a5943611819b00d06762ff1e07e3 100644
--- a/spec/controllers/projects/settings/repository_controller_spec.rb
+++ b/spec/controllers/projects/settings/repository_controller_spec.rb
@@ -168,5 +168,37 @@
         end
       end
     end
+
+    context 'when updating branch names template from issues' do
+      let(:branch_name_template) { 'feat/GL-%{id}-%{title}' }
+
+      let(:request_params) { base_params.merge({ project: project_params_attributes }) }
+
+      subject { put :update, params: request_params }
+
+      context('with a good request') do
+        let(:project_params_attributes) { { issue_branch_template: branch_name_template } }
+
+        it "updates issue_branch_template and redirect to project_settings_repository_path" do
+          subject
+
+          expect(response).to redirect_to project_settings_repository_path(project)
+          expect(controller).to set_flash[:notice].to("Project settings were successfully updated.")
+          expect(project.reload.issue_branch_template).to eq(branch_name_template)
+        end
+      end
+
+      context('with a bad input') do
+        let(:project_params_attributes) { { issue_branch_template: 'a' * 260 } }
+
+        it "updates issue_branch_template and redirect to project_settings_repository_path" do
+          subject
+
+          expect(response).to redirect_to project_settings_repository_path(project)
+          expect(controller).to set_flash[:alert].to("Project setting issue branch template is too long (maximum is 255 characters)")
+          expect(project.reload.issue_branch_template).to eq(nil)
+        end
+      end
+    end
   end
 end
diff --git a/spec/features/projects/settings/branch_names_settings_spec.rb b/spec/features/projects/settings/branch_names_settings_spec.rb
new file mode 100644
index 0000000000000000000000000000000000000000..fdd883bc2b6fb65693f0315b2d8f89d2528056b8
--- /dev/null
+++ b/spec/features/projects/settings/branch_names_settings_spec.rb
@@ -0,0 +1,48 @@
+# frozen_string_literal: true
+
+require 'spec_helper'
+
+RSpec.describe 'Project settings > repositories > Branch names', :js do
+  let_it_be(:project) { create(:project, :public) }
+  let(:user) { create(:user) }
+
+  before do
+    project.add_maintainer(user)
+
+    sign_in(user)
+  end
+
+  context 'when Issues are initially disabled' do
+    let(:project_feature) { project.project_feature }
+
+    before do
+      project_feature.update!(issues_access_level: ProjectFeature::DISABLED)
+      visit project_settings_repository_path(project)
+    end
+
+    it 'do not render the Branch names settings' do
+      expect(page).not_to have_content('Branch name template')
+    end
+  end
+
+  context 'when Issues are initially enabled' do
+    before do
+      visit project_settings_repository_path(project)
+    end
+
+    it 'shows the Branch names settings' do
+      expect(page).to have_content('Branch name template')
+
+      value = "feature-%{id}"
+
+      within('section#branch-defaults-settings') do
+        fill_in 'project[issue_branch_template]', with: value
+
+        click_on('Save changes')
+      end
+
+      expect(project.reload.issue_branch_template).to eq(value)
+      expect(page).to have_content('Branch name template')
+    end
+  end
+end
diff --git a/spec/lib/gitlab/import_export/safe_model_attributes.yml b/spec/lib/gitlab/import_export/safe_model_attributes.yml
index 64fed73303f9df5be2da379b2734921f3d244294..75d980cd5f47342fee8e3f3918e159759d325f00 100644
--- a/spec/lib/gitlab/import_export/safe_model_attributes.yml
+++ b/spec/lib/gitlab/import_export/safe_model_attributes.yml
@@ -568,6 +568,7 @@ Project:
 - suggestion_commit_message
 - merge_commit_template
 - squash_commit_template
+- issue_branch_template
 Author:
 - name
 ProjectFeature:
diff --git a/spec/models/issue_spec.rb b/spec/models/issue_spec.rb
index f8c731b0d1090e3a7ac867da97848a090a1c48ff..9dfe89b881454324e6cd769a26d0a2e816eb712d 100644
--- a/spec/models/issue_spec.rb
+++ b/spec/models/issue_spec.rb
@@ -864,7 +864,7 @@
 
   describe '.to_branch_name' do
     it 'parameterizes arguments and joins with dashes' do
-      expect(described_class.to_branch_name(123, 'foo bar', '!@#$%', 'f!o@o#b$a%r^')).to eq('123-foo-bar-f-o-o-b-a-r')
+      expect(described_class.to_branch_name(123, 'foo bar!@#$%f!o@o#b$a%r^')).to eq('123-foo-bar-f-o-o-b-a-r')
     end
 
     it 'preserves the case in the first argument' do
@@ -872,7 +872,7 @@
     end
 
     it 'truncates branch name to at most 100 characters' do
-      expect(described_class.to_branch_name('a' * 101)).to eq('a' * 100)
+      expect(described_class.to_branch_name('a' * 101, 'a')).to eq('a' * 100)
     end
 
     it 'truncates dangling parts of the branch name' do
@@ -884,6 +884,13 @@
       # 100 characters would've got us "999-lorem...lacus-custom-fri".
       expect(branch_name).to eq('999-lorem-ipsum-dolor-sit-amet-consectetur-adipiscing-elit-mauris-sit-amet-ipsum-id-lacus-custom')
     end
+
+    it 'takes issue branch template into account' do
+      project = create(:project)
+      project.project_setting.update!(issue_branch_template: 'feature-%{id}-%{title}')
+
+      expect(described_class.to_branch_name(123, 'issue title', project: project)).to eq('feature-123-issue-title')
+    end
   end
 
   describe '#to_branch_name' do
diff --git a/spec/models/project_setting_spec.rb b/spec/models/project_setting_spec.rb
index eb0292c70058f1e24f6a1d8f0292e19b53e79f62..b33cf0219d3145085fecee8b93488d3fd5a4b729 100644
--- a/spec/models/project_setting_spec.rb
+++ b/spec/models/project_setting_spec.rb
@@ -20,6 +20,7 @@
   describe 'validations' do
     it { is_expected.not_to allow_value(nil).for(:target_platforms) }
     it { is_expected.to allow_value([]).for(:target_platforms) }
+    it { is_expected.to validate_length_of(:issue_branch_template).is_at_most(255) }
 
     it { is_expected.not_to allow_value(nil).for(:suggested_reviewers_enabled) }
     it { is_expected.to allow_value(true).for(:suggested_reviewers_enabled) }