diff --git a/app/views/projects/services/prometheus/_show.html.haml b/app/views/projects/services/prometheus/_show.html.haml
index 9d4574c4590200c5212d8104b359272ee6125af8..6aafa85e99a720bb0d137944f1f7f23ac004605a 100644
--- a/app/views/projects/services/prometheus/_show.html.haml
+++ b/app/views/projects/services/prometheus/_show.html.haml
@@ -8,3 +8,5 @@
 
   .col-lg-9
     = render 'projects/services/prometheus/metrics', project: @project
+
+= render_if_exists 'projects/services/prometheus/external_alerts', project: @project
diff --git a/ee/app/assets/javascripts/pages/projects/services/edit/index.js b/ee/app/assets/javascripts/pages/projects/services/edit/index.js
index 42139b804ffd9cc6b161db5d251941359f81b59d..9e1a16174b417ec7c3fa92659bb2b76c84bda376 100644
--- a/ee/app/assets/javascripts/pages/projects/services/edit/index.js
+++ b/ee/app/assets/javascripts/pages/projects/services/edit/index.js
@@ -1,5 +1,6 @@
 import IntegrationSettingsForm from '~/integrations/integration_settings_form';
 import PrometheusMetrics from 'ee/prometheus_metrics/prometheus_metrics';
+import PrometheusAlerts from 'ee/prometheus_alerts';
 
 document.addEventListener('DOMContentLoaded', () => {
   const integrationSettingsForm = new IntegrationSettingsForm('.js-integration-settings-form');
@@ -14,4 +15,6 @@ document.addEventListener('DOMContentLoaded', () => {
       prometheusMetrics.setNoIntegrationActiveState();
     }
   }
+
+  PrometheusAlerts();
 });
diff --git a/ee/app/assets/javascripts/prometheus_alerts/components/reset_key.vue b/ee/app/assets/javascripts/prometheus_alerts/components/reset_key.vue
new file mode 100644
index 0000000000000000000000000000000000000000..72ae4d7585da6af36d0462098a898a118dbbe9ac
--- /dev/null
+++ b/ee/app/assets/javascripts/prometheus_alerts/components/reset_key.vue
@@ -0,0 +1,124 @@
+<script>
+import { GlButton, GlFormGroup, GlFormInput, GlModal, GlModalDirective } from '@gitlab/ui';
+import ClipboardButton from '~/vue_shared/components/clipboard_button.vue';
+import axios from '~/lib/utils/axios_utils';
+import { __, sprintf } from '~/locale';
+import createFlash from '~/flash';
+
+export default {
+  copyToClipboard: __('Copy to clipboard'),
+  components: {
+    GlButton,
+    GlFormGroup,
+    GlFormInput,
+    GlModal,
+    ClipboardButton,
+  },
+  directives: {
+    'gl-modal': GlModalDirective,
+  },
+  props: {
+    initialAuthorizationKey: {
+      type: String,
+      required: false,
+      default: '',
+    },
+    changeKeyUrl: {
+      type: String,
+      required: true,
+    },
+    notifyUrl: {
+      type: String,
+      required: true,
+    },
+    learnMoreUrl: {
+      type: String,
+      required: true,
+    },
+  },
+  data() {
+    return {
+      authorizationKey: this.initialAuthorizationKey,
+      sectionDescription: sprintf(
+        __(
+          'To receive alerts from manually configured Prometheus services, add the following URL and Authorization key to your Prometheus webhook config file. Learn more about %{linkStart}configuring Prometheus%{linkEnd} to send alerts to GitLab.',
+        ),
+        {
+          linkStart: `<a href="${this.learnMoreUrl}" target="_blank" rel="noopener noreferrer">`,
+          linkEnd: '</a>',
+        },
+        false,
+      ),
+    };
+  },
+  methods: {
+    resetKey() {
+      axios
+        .post(this.changeKeyUrl)
+        .then(res => {
+          this.authorizationKey = res.data.token;
+        })
+        .catch(() => {
+          createFlash(__('Failed to reset key. Please try again.'));
+        });
+    },
+  },
+};
+</script>
+
+<template>
+  <div class="row py-4 border-top js-prometheus-alerts">
+    <div class="col-lg-3">
+      <h4 class="mt-0">
+        {{ __('Alerts') }}
+      </h4>
+      <p>
+        {{ __('Receive alerts from manually configured Prometheus servers.') }}
+      </p>
+    </div>
+    <div class="col-lg-9">
+      <p v-html="sectionDescription"></p>
+      <gl-form-group :label="__('URL')" label-for="notify-url" label-class="label-bold">
+        <div class="input-group">
+          <gl-form-input id="notify-url" :readonly="true" :value="notifyUrl" />
+          <span class="input-group-append">
+            <clipboard-button :text="notifyUrl" :title="$options.copyToClipboard" />
+          </span>
+        </div>
+      </gl-form-group>
+      <gl-form-group
+        :label="__('Authorization key')"
+        label-for="authorization-key"
+        label-class="label-bold"
+      >
+        <div class="input-group">
+          <gl-form-input id="authorization-key" :readonly="true" :value="authorizationKey" />
+          <span class="input-group-append">
+            <clipboard-button :text="authorizationKey" :title="$options.copyToClipboard" />
+          </span>
+        </div>
+      </gl-form-group>
+      <template v-if="authorizationKey.length > 0">
+        <gl-modal
+          modal-id="authKeyModal"
+          :title="__('Reset authorization key?')"
+          :ok-title="__('Reset authorization key')"
+          ok-variant="danger"
+          @ok="resetKey"
+        >
+          {{
+            __(
+              'Resetting the authorization key will invalidate the previous key. Existing alert configurations will need to be updated with the new key.',
+            )
+          }}
+        </gl-modal>
+        <gl-button v-gl-modal.authKeyModal class="js-reset-auth-key">{{
+          __('Reset key')
+        }}</gl-button>
+      </template>
+      <gl-button v-else class="js-reset-auth-key" @click="resetKey">{{
+        __('Generate key')
+      }}</gl-button>
+    </div>
+  </div>
+</template>
diff --git a/ee/app/assets/javascripts/prometheus_alerts/index.js b/ee/app/assets/javascripts/prometheus_alerts/index.js
new file mode 100644
index 0000000000000000000000000000000000000000..10ff65dfddde8cc5af85a18b6aee5403f01eb8db
--- /dev/null
+++ b/ee/app/assets/javascripts/prometheus_alerts/index.js
@@ -0,0 +1,23 @@
+import Vue from 'vue';
+import ResetKey from './components/reset_key.vue';
+
+export default () => {
+  const el = document.querySelector('#js-settings-prometheus-alerts');
+
+  const { authorizationKey, changeKeyUrl, notifyUrl, learnMoreUrl } = el.dataset;
+
+  // eslint-disable-next-line no-new
+  new Vue({
+    el,
+    render(createElement) {
+      return createElement(ResetKey, {
+        props: {
+          initialAuthorizationKey: authorizationKey,
+          changeKeyUrl,
+          notifyUrl,
+          learnMoreUrl,
+        },
+      });
+    },
+  });
+};
diff --git a/ee/app/views/projects/services/prometheus/_external_alerts.html.haml b/ee/app/views/projects/services/prometheus/_external_alerts.html.haml
new file mode 100644
index 0000000000000000000000000000000000000000..ab2cc84ddbf2ae93ead5758c9737568be150de03
--- /dev/null
+++ b/ee/app/views/projects/services/prometheus/_external_alerts.html.haml
@@ -0,0 +1,7 @@
+- return unless can?(current_user, :read_prometheus_alerts, @project)
+
+- notify_url = notify_project_prometheus_alerts_url(@project, format: :json)
+- authorization_key = @project.alerting_setting.try(:token)
+- learn_more_url = help_page_path('administration/monitoring/prometheus/index', anchor: 'configuring-prometheus')
+
+#js-settings-prometheus-alerts{ data: { notify_url: notify_url, authorization_key: authorization_key, change_key_url: reset_alerting_token_project_settings_operations_path(@project), learn_more_url: learn_more_url } }
diff --git a/ee/spec/javascripts/prometheus_alerts/components/reset_key_spec.js b/ee/spec/javascripts/prometheus_alerts/components/reset_key_spec.js
new file mode 100644
index 0000000000000000000000000000000000000000..87c006bc4cc232c617c140dd9e0db3a4c4426018
--- /dev/null
+++ b/ee/spec/javascripts/prometheus_alerts/components/reset_key_spec.js
@@ -0,0 +1,103 @@
+import { shallowMount, createLocalVue } from '@vue/test-utils';
+import MockAdapter from 'axios-mock-adapter';
+import axios from '~/lib/utils/axios_utils';
+import ResetKey from 'ee/prometheus_alerts/components/reset_key.vue';
+import ClipboardButton from '~/vue_shared/components/clipboard_button.vue';
+import { GlModal } from '@gitlab/ui';
+
+describe('ResetKey', () => {
+  let Component;
+  let mock;
+  let vm;
+  const localVue = createLocalVue();
+
+  const propsData = {
+    initialAuthorizationKey: 'abcd1234',
+    changeKeyUrl: '/updateKeyUrl',
+    notifyUrl: '/root/autodevops-deploy/prometheus/alerts/notify.json',
+    learnMoreUrl: '/learnMore',
+  };
+
+  beforeEach(() => {
+    mock = new MockAdapter(axios);
+    Component = localVue.extend(ResetKey);
+    setFixtures('<div class="flash-container"></div><div id="reset-key"></div>');
+  });
+
+  afterEach(() => {
+    mock.restore();
+    vm.destroy();
+  });
+
+  describe('authorization key exists', () => {
+    beforeEach(() => {
+      propsData.initialAuthorizationKey = 'abcd1234';
+      vm = shallowMount(Component, {
+        propsData,
+      });
+    });
+
+    it('shows fields and buttons', () => {
+      expect(vm.find('#notify-url').attributes('value')).toEqual(propsData.notifyUrl);
+      expect(vm.find('#authorization-key').attributes('value')).toEqual(
+        propsData.initialAuthorizationKey,
+      );
+
+      expect(vm.findAll(ClipboardButton).length).toBe(2);
+      expect(vm.find('.js-reset-auth-key').text()).toEqual('Reset key');
+    });
+
+    it('reset updates key', done => {
+      mock.onPost(propsData.changeKeyUrl).replyOnce(200, { token: 'newToken' });
+
+      vm.find(GlModal).vm.$emit('ok');
+
+      setTimeout(() => {
+        expect(vm.find('#authorization-key').attributes('value')).toEqual('newToken');
+        done();
+      });
+    });
+
+    it('reset key failure shows error', done => {
+      mock.onPost(propsData.changeKeyUrl).replyOnce(500);
+
+      vm.find(GlModal).vm.$emit('ok');
+
+      setTimeout(() => {
+        expect(vm.find('#authorization-key').attributes('value')).toEqual(
+          propsData.initialAuthorizationKey,
+        );
+
+        expect(document.querySelector('.flash-container').innerText.trim()).toEqual(
+          'Failed to reset key. Please try again.',
+        );
+        done();
+      });
+    });
+  });
+
+  describe('authorization key has not been set', () => {
+    beforeEach(() => {
+      propsData.initialAuthorizationKey = '';
+      vm = shallowMount(Component, {
+        propsData,
+      });
+    });
+
+    it('shows Generate Key button', () => {
+      expect(vm.find('.js-reset-auth-key').text()).toEqual('Generate key');
+      expect(vm.find('#authorization-key').attributes('value')).toEqual('');
+    });
+
+    it('Generate key button triggers key change', done => {
+      mock.onPost(propsData.changeKeyUrl).replyOnce(200, { token: 'newToken' });
+
+      vm.find('.js-reset-auth-key').vm.$emit('click');
+
+      setTimeout(() => {
+        expect(vm.find('#authorization-key').attributes('value')).toEqual('newToken');
+        done();
+      });
+    });
+  });
+});
diff --git a/locale/gitlab.pot b/locale/gitlab.pot
index a666a28fae071b6502a1d75c625a23b6fa5573ab..b63ec541f69079e956f8ebf40d3a954a1c15284c 100644
--- a/locale/gitlab.pot
+++ b/locale/gitlab.pot
@@ -607,6 +607,9 @@ msgid_plural "Alerts"
 msgstr[0] ""
 msgstr[1] ""
 
+msgid "Alerts"
+msgstr ""
+
 msgid "All"
 msgstr ""
 
@@ -1051,6 +1054,9 @@ msgstr ""
 msgid "Authorization code:"
 msgstr ""
 
+msgid "Authorization key"
+msgstr ""
+
 msgid "Authorization was granted by entering your username and password in the application."
 msgstr ""
 
@@ -3797,6 +3803,9 @@ msgstr ""
 msgid "Failed to remove the pipeline schedule"
 msgstr ""
 
+msgid "Failed to reset key. Please try again."
+msgstr ""
+
 msgid "Failed to signing using smartcard authentication"
 msgstr ""
 
@@ -4145,6 +4154,9 @@ msgstr ""
 msgid "Generate a default set of labels"
 msgstr ""
 
+msgid "Generate key"
+msgstr ""
+
 msgid "Geo"
 msgstr ""
 
@@ -7607,6 +7619,9 @@ msgstr ""
 msgid "Real-time features"
 msgstr ""
 
+msgid "Receive alerts from manually configured Prometheus servers."
+msgstr ""
+
 msgid "Recent searches"
 msgstr ""
 
@@ -7822,12 +7837,24 @@ msgstr ""
 msgid "Resend invite"
 msgstr ""
 
+msgid "Reset authorization key"
+msgstr ""
+
+msgid "Reset authorization key?"
+msgstr ""
+
 msgid "Reset health check access token"
 msgstr ""
 
+msgid "Reset key"
+msgstr ""
+
 msgid "Reset runners registration token"
 msgstr ""
 
+msgid "Resetting the authorization key will invalidate the previous key. Existing alert configurations will need to be updated with the new key."
+msgstr ""
+
 msgid "Resolve all discussions in new issue"
 msgstr ""
 
@@ -9777,6 +9804,9 @@ msgstr ""
 msgid "To preserve performance only <strong>%{display_size} of %{real_size}</strong> files are displayed."
 msgstr ""
 
+msgid "To receive alerts from manually configured Prometheus services, add the following URL and Authorization key to your Prometheus webhook config file. Learn more about %{linkStart}configuring Prometheus%{linkEnd} to send alerts to GitLab."
+msgstr ""
+
 msgid "To set up SAML authentication for your group through an identity provider like Azure, Okta, Onelogin, Ping Identity, or your custom SAML 2.0 provider:"
 msgstr ""
 
@@ -9921,6 +9951,9 @@ msgstr ""
 msgid "Type"
 msgstr ""
 
+msgid "URL"
+msgstr ""
+
 msgid "Unable to load the diff. %{button_try_again}"
 msgstr ""