diff --git a/doc/tools/email.md b/doc/tools/email.md
index 363901694464ae5a863aae95e30e937947507d4b..66ae7f710ad7569d804352cde6a407d745362a59 100644
--- a/doc/tools/email.md
+++ b/doc/tools/email.md
@@ -1,6 +1,16 @@
 # Email from GitLab
 
-As a GitLab administrator you can email GitLab users from within GitLab.
+## Overview
+
+As a GitLab EE administrator you can email GitLab users from within GitLab.
+
+## Use-cases
+
+- Notify your users about a new project, a new feature, or a new product launch.
+- Notify your users about a new deployment, or that will be downtime expected
+for a particular reason.
+
+## Description
 
 In the administrator interface, go to `Users`. Here you will find the button to email users: