diff --git a/app/models/hooks/project_hook.rb b/app/models/hooks/project_hook.rb
index a28b97e63e5ef12d6a259b9ece7a45ea9496d5c6..d1584a62bfb71b0b7c52bf4a8c4e6aa2fe3116fb 100644
--- a/app/models/hooks/project_hook.rb
+++ b/app/models/hooks/project_hook.rb
@@ -39,6 +39,11 @@ def web_hooks_disable_failed?
   def rate_limit
     project.actual_limits.limit_for(:web_hook_calls)
   end
+
+  override :application_context
+  def application_context
+    super.merge(project: project)
+  end
 end
 
 ProjectHook.prepend_mod_with('ProjectHook')
diff --git a/app/models/hooks/web_hook.rb b/app/models/hooks/web_hook.rb
index 02b4feb4ccc277e706c86cf0a68abcad7eaf2935..f0c3791079a799a15b0bd1b8d6efa813ae00ce51 100644
--- a/app/models/hooks/web_hook.rb
+++ b/app/models/hooks/web_hook.rb
@@ -80,6 +80,11 @@ def rate_limit
     nil
   end
 
+  # Custom attributes to be included in the worker context.
+  def application_context
+    { related_class: type }
+  end
+
   private
 
   def web_hooks_disable_failed?
diff --git a/app/services/web_hook_service.rb b/app/services/web_hook_service.rb
index 654d9356739783039c90f1a8748b6ea27a1cea88..43eda7481080a2dc4cf794322aad39f9522cff79 100644
--- a/app/services/web_hook_service.rb
+++ b/app/services/web_hook_service.rb
@@ -94,7 +94,9 @@ def async_execute
     if rate_limited?(hook)
       log_rate_limit(hook)
     else
-      WebHookWorker.perform_async(hook.id, data, hook_name)
+      Gitlab::ApplicationContext.with_context(hook.application_context) do
+        WebHookWorker.perform_async(hook.id, data, hook_name)
+      end
     end
   end
 
diff --git a/ee/app/models/hooks/group_hook.rb b/ee/app/models/hooks/group_hook.rb
index 5f0d4b0d050800aacedf8d86b819fc282ca659a6..c3ce2629709a8ee0d10afa8cbb77c40c0e87d7eb 100644
--- a/ee/app/models/hooks/group_hook.rb
+++ b/ee/app/models/hooks/group_hook.rb
@@ -42,4 +42,9 @@ def web_hooks_disable_failed?
   def rate_limit
     group.actual_limits.limit_for(:web_hook_calls)
   end
+
+  override :application_context
+  def application_context
+    super.merge(namespace: group)
+  end
 end
diff --git a/ee/spec/models/hooks/group_hook_spec.rb b/ee/spec/models/hooks/group_hook_spec.rb
index 374b526407a43a2f735bdd66cb5b0c8690059944..9e5f994d66f6483586c048774ac5025fc95a42fe 100644
--- a/ee/spec/models/hooks/group_hook_spec.rb
+++ b/ee/spec/models/hooks/group_hook_spec.rb
@@ -29,4 +29,15 @@
       expect(hook_ultimate.rate_limit).to be(500)
     end
   end
+
+  describe '#application_context' do
+    let_it_be(:hook) { build(:group_hook) }
+
+    it 'includes the type and group' do
+      expect(hook.application_context).to eq(
+        related_class: 'GroupHook',
+        namespace: hook.group
+      )
+    end
+  end
 end
diff --git a/ee/spec/services/web_hook_service_spec.rb b/ee/spec/services/web_hook_service_spec.rb
new file mode 100644
index 0000000000000000000000000000000000000000..51a3d71b7c3afec164629b304fdfed5ed9f4d02c
--- /dev/null
+++ b/ee/spec/services/web_hook_service_spec.rb
@@ -0,0 +1,38 @@
+# frozen_string_literal: true
+
+require 'spec_helper'
+
+RSpec.describe WebHookService do
+  let_it_be(:project) { create(:project) }
+  let_it_be_with_reload(:project_hook) { create(:project_hook, project: project) }
+
+  let(:service_instance) { described_class.new(project_hook, {}, :push_hooks) }
+
+  describe '#async_execute' do
+    context 'when hook has custom context attributes' do
+      it 'includes the subscription plan in the worker context' do
+        expect(WebHookWorker).to receive(:perform_async) do
+          expect(Gitlab::ApplicationContext.current).to include(
+            'meta.subscription_plan' => 'default'
+          )
+        end
+
+        service_instance.async_execute
+      end
+
+      context 'when the rate-limiting feature flag is disabled' do
+        before do
+          stub_feature_flags(web_hooks_rate_limit: false)
+        end
+
+        it 'does not include the subscription plan in the worker context' do
+          expect(WebHookWorker).to receive(:perform_async) do
+            expect(Gitlab::ApplicationContext.current).not_to include('meta.subscription_plan')
+          end
+
+          service_instance.async_execute
+        end
+      end
+    end
+  end
+end
diff --git a/spec/models/hooks/project_hook_spec.rb b/spec/models/hooks/project_hook_spec.rb
index 881494652321394112c0d75a10d8b919ddcd0379..d811f67d16b4f17193f20a0a6a4de59c5276c347 100644
--- a/spec/models/hooks/project_hook_spec.rb
+++ b/spec/models/hooks/project_hook_spec.rb
@@ -39,4 +39,15 @@
       expect(hook.rate_limit).to be(100)
     end
   end
+
+  describe '#application_context' do
+    let_it_be(:hook) { build(:project_hook) }
+
+    it 'includes the type and project' do
+      expect(hook.application_context).to include(
+        related_class: 'ProjectHook',
+        project: hook.project
+      )
+    end
+  end
 end
diff --git a/spec/models/hooks/service_hook_spec.rb b/spec/models/hooks/service_hook_spec.rb
index 651716c32809723f3e9bcf13d23cfab4d8bfa4c9..4ce2e729d892b2bdf0e939974dd6542ba5c052ed 100644
--- a/spec/models/hooks/service_hook_spec.rb
+++ b/spec/models/hooks/service_hook_spec.rb
@@ -30,4 +30,14 @@
       expect(hook.rate_limit).to be_nil
     end
   end
+
+  describe '#application_context' do
+    let(:hook) { build(:service_hook) }
+
+    it 'includes the type' do
+      expect(hook.application_context).to eq(
+        related_class: 'ServiceHook'
+      )
+    end
+  end
 end
diff --git a/spec/models/hooks/system_hook_spec.rb b/spec/models/hooks/system_hook_spec.rb
index a72034f1ac5005e95d6ddd998b90e5ca9180aa51..a99263078b39b3b4822244f6f0a997891170f023 100644
--- a/spec/models/hooks/system_hook_spec.rb
+++ b/spec/models/hooks/system_hook_spec.rb
@@ -177,4 +177,14 @@
       expect(hook.rate_limit).to be_nil
     end
   end
+
+  describe '#application_context' do
+    let(:hook) { build(:system_hook) }
+
+    it 'includes the type' do
+      expect(hook.application_context).to eq(
+        related_class: 'SystemHook'
+      )
+    end
+  end
 end
diff --git a/spec/services/web_hook_service_spec.rb b/spec/services/web_hook_service_spec.rb
index b3fd4e336405bc95653a0004e7cd004839ec9b12..5468d05aada8f2ed5f02688bdfb34ebc351f895f 100644
--- a/spec/services/web_hook_service_spec.rb
+++ b/spec/services/web_hook_service_spec.rb
@@ -430,5 +430,19 @@ def expect_to_rate_limit(hook, threshold:, throttled: false)
         end
       end
     end
+
+    context 'when hook has custom context attributes' do
+      it 'includes the attributes in the worker context' do
+        expect(WebHookWorker).to receive(:perform_async) do
+          expect(Gitlab::ApplicationContext.current).to include(
+            'meta.project' => project_hook.project.full_path,
+            'meta.root_namespace' => project.root_ancestor.path,
+            'meta.related_class' => 'ProjectHook'
+          )
+        end
+
+        service_instance.async_execute
+      end
+    end
   end
 end