diff --git a/lib/gitlab/ci/config/entry/processable.rb b/lib/gitlab/ci/config/entry/processable.rb
index 1cdf84ef4d3cdf131de67de11aad2e26a99f6ee5..947b6787aa0d5ca18e301eaa25c68044f84dedac 100644
--- a/lib/gitlab/ci/config/entry/processable.rb
+++ b/lib/gitlab/ci/config/entry/processable.rb
@@ -142,14 +142,10 @@ def root_and_job_variables_value
           end
 
           def job_variables
-            return unless ::Feature.enabled?(:ci_workflow_rules_variables, default_enabled: :yaml)
-
             variables_value.to_h
           end
 
           def root_variables_inheritance
-            return unless ::Feature.enabled?(:ci_workflow_rules_variables, default_enabled: :yaml)
-
             inherit_entry&.variables_entry&.value
           end
 
diff --git a/lib/gitlab/ci/config/normalizer/matrix_strategy.rb b/lib/gitlab/ci/config/normalizer/matrix_strategy.rb
index 48b6fca598afa9417cf58478f43c3b48d94a0570..5cabbc86d3e48a6f34adc7dee98cf514e5e78f24 100644
--- a/lib/gitlab/ci/config/normalizer/matrix_strategy.rb
+++ b/lib/gitlab/ci/config/normalizer/matrix_strategy.rb
@@ -44,7 +44,7 @@ def attributes
               name: name,
               instance: instance,
               variables: variables, # https://gitlab.com/gitlab-org/gitlab/-/issues/300581
-              job_variables: job_variables,
+              job_variables: variables,
               parallel: { total: total }
             }.compact
           end
@@ -61,12 +61,6 @@ def name
           private
 
           attr_reader :job_name, :instance, :variables, :total
-
-          def job_variables
-            return unless ::Feature.enabled?(:ci_workflow_rules_variables, default_enabled: :yaml)
-
-            variables
-          end
         end
       end
     end
diff --git a/lib/gitlab/ci/pipeline/chain/seed.rb b/lib/gitlab/ci/pipeline/chain/seed.rb
index 560e62ce8505352c484992b3fdca7db6ec875cd7..66fc67412529e077813449df7baa34d76a795a62 100644
--- a/lib/gitlab/ci/pipeline/chain/seed.rb
+++ b/lib/gitlab/ci/pipeline/chain/seed.rb
@@ -11,7 +11,7 @@ class Seed < Chain::Base
           def perform!
             raise ArgumentError, 'missing YAML processor result' unless @command.yaml_processor_result
 
-            if ::Feature.enabled?(:ci_workflow_rules_variables, default_enabled: :yaml)
+            if ::Feature.enabled?(:ci_workflow_rules_variables, pipeline.project, default_enabled: :yaml)
               raise ArgumentError, 'missing workflow rules result' unless @command.workflow_rules_result
             end
 
@@ -51,7 +51,7 @@ def context
           end
 
           def root_variables
-            if ::Feature.enabled?(:ci_workflow_rules_variables, default_enabled: :yaml)
+            if ::Feature.enabled?(:ci_workflow_rules_variables, pipeline.project, default_enabled: :yaml)
               ::Gitlab::Ci::Variables::Helpers.merge_variables(
                 @command.yaml_processor_result.root_variables, @command.workflow_rules_result.variables
               )
diff --git a/lib/gitlab/ci/pipeline/seed/build.rb b/lib/gitlab/ci/pipeline/seed/build.rb
index 722ef1d658e62d1178d2ec76bf42fb82f04611dd..39dee7750d68b20bbd6c83e63735a02e6fe71de5 100644
--- a/lib/gitlab/ci/pipeline/seed/build.rb
+++ b/lib/gitlab/ci/pipeline/seed/build.rb
@@ -213,7 +213,7 @@ def allow_failure_criteria_attributes
           end
 
           def recalculate_yaml_variables!
-            return unless ::Feature.enabled?(:ci_workflow_rules_variables, default_enabled: :yaml)
+            return unless ::Feature.enabled?(:ci_workflow_rules_variables, @pipeline.project, default_enabled: :yaml)
 
             @seed_attributes[:yaml_variables] = Gitlab::Ci::Variables::Helpers.inherit_yaml_variables(
               from: @context.root_variables, to: @job_variables, inheritance: @root_variables_inheritance
diff --git a/lib/gitlab/web_ide/config/entry/terminal.rb b/lib/gitlab/web_ide/config/entry/terminal.rb
index 514fca1435c2fb834e862cad807e111730a5fc35..ec07023461fdcddbea0aa92fe7184fcff41bb9a1 100644
--- a/lib/gitlab/web_ide/config/entry/terminal.rb
+++ b/lib/gitlab/web_ide/config/entry/terminal.rb
@@ -55,7 +55,7 @@ def to_hash
             {
               tag_list: tags || [],
               yaml_variables: yaml_variables, # https://gitlab.com/gitlab-org/gitlab/-/issues/300581
-              job_variables: job_variables,
+              job_variables: yaml_variables,
               options: {
                 image: image_value,
                 services: services_value,
@@ -74,12 +74,6 @@ def yaml_variables
               end
             end
           end
-
-          def job_variables
-            return unless ::Feature.enabled?(:ci_workflow_rules_variables, default_enabled: :yaml)
-
-            yaml_variables
-          end
         end
       end
     end
diff --git a/spec/lib/gitlab/ci/config/entry/processable_spec.rb b/spec/lib/gitlab/ci/config/entry/processable_spec.rb
index 6914eb15279ff71835694d7ea935bd4cc717827a..016d59e98b9df47c8935ced718722903f68132c4 100644
--- a/spec/lib/gitlab/ci/config/entry/processable_spec.rb
+++ b/spec/lib/gitlab/ci/config/entry/processable_spec.rb
@@ -389,20 +389,6 @@ def self.name
           end
         end
 
-        context 'when FF ci_workflow_rules_variables is disabled' do
-          before do
-            stub_feature_flags(ci_workflow_rules_variables: false)
-          end
-
-          it 'does not return job_variables and root_variables_inheritance' do
-            expect(entry.value).to include(
-              variables: { 'A' => 'job', 'B' => 'job' }
-            )
-            expect(entry.value).not_to have_key(:job_variables)
-            expect(entry.value).not_to have_key(:root_variables_inheritance)
-          end
-        end
-
         context 'when root yaml variables are used' do
           let(:variables) do
             Gitlab::Ci::Config::Entry::Variables.new(
@@ -520,21 +506,6 @@ def self.name
             root_variables_inheritance: true
           )
         end
-
-        context 'when FF ci_workflow_rules_variables is disabled' do
-          before do
-            stub_feature_flags(ci_workflow_rules_variables: false)
-          end
-
-          it 'does not return job_variables and root_variables_inheritance' do
-            expect(entry.value).to eq(
-              name: :rspec,
-              stage: 'test',
-              only: { refs: %w[branches tags] },
-              variables: {}
-            )
-          end
-        end
       end
     end
   end
diff --git a/spec/lib/gitlab/ci/config/normalizer/matrix_strategy_spec.rb b/spec/lib/gitlab/ci/config/normalizer/matrix_strategy_spec.rb
index 0e3ea697a323333c0d70fb14fcd04f68cd7fb590..e5f0341c5fed215dc63e3329f3acae6f6252584a 100644
--- a/spec/lib/gitlab/ci/config/normalizer/matrix_strategy_spec.rb
+++ b/spec/lib/gitlab/ci/config/normalizer/matrix_strategy_spec.rb
@@ -107,54 +107,5 @@
         ['test: [aws, app1]', 'test: [aws, app2]', 'test: [gcp, app]', 'test: [ovh, app]']
       )
     end
-
-    context 'when the FF ci_workflow_rules_variables is disabled' do
-      before do
-        stub_feature_flags(ci_workflow_rules_variables: false)
-      end
-
-      it 'excludes job_variables' do
-        expect(subject.map(&:attributes)).to match_array(
-          [
-            {
-              name: 'test: [aws, app1]',
-              instance: 1,
-              parallel: { total: 4 },
-              variables: {
-                'PROVIDER' => 'aws',
-                'STACK' => 'app1'
-              }
-            },
-            {
-              name: 'test: [aws, app2]',
-              instance: 2,
-              parallel: { total: 4 },
-              variables: {
-                'PROVIDER' => 'aws',
-                'STACK' => 'app2'
-              }
-            },
-            {
-              name: 'test: [ovh, app]',
-              instance: 3,
-              parallel: { total: 4 },
-              variables: {
-                'PROVIDER' => 'ovh',
-                'STACK' => 'app'
-              }
-            },
-            {
-              name: 'test: [gcp, app]',
-              instance: 4,
-              parallel: { total: 4 },
-              variables: {
-                'PROVIDER' => 'gcp',
-                'STACK' => 'app'
-              }
-            }
-          ]
-        )
-      end
-    end
   end
 end
diff --git a/spec/lib/gitlab/web_ide/config/entry/terminal_spec.rb b/spec/lib/gitlab/web_ide/config/entry/terminal_spec.rb
index b0a52a094ac63caffc607614ee1771c39093cf63..59e53f9f64a96452b8ccd59dd097e8383b556e26 100644
--- a/spec/lib/gitlab/web_ide/config/entry/terminal_spec.rb
+++ b/spec/lib/gitlab/web_ide/config/entry/terminal_spec.rb
@@ -151,26 +151,6 @@
               }
             )
         end
-
-        context 'when FF ci_workflow_rules_variables is disabled' do
-          before do
-            stub_feature_flags(ci_workflow_rules_variables: false)
-          end
-
-          it 'returns correct value without job_variables' do
-            expect(entry.value)
-              .to eq(
-                tag_list: ['webide'],
-                yaml_variables: [{ key: 'KEY', value: 'value', public: true }],
-                options: {
-                  image: { name: "ruby:2.5" },
-                  services: [{ name: "mysql" }],
-                  before_script: %w[ls pwd],
-                  script: ['sleep 100']
-                }
-              )
-          end
-        end
       end
     end
   end