diff --git a/app/helpers/subscribable_banner_helper.rb b/app/helpers/subscribable_banner_helper.rb
new file mode 100644
index 0000000000000000000000000000000000000000..c9d4370f8ad53a96fb867c0c3ebc49d9a2c0a145
--- /dev/null
+++ b/app/helpers/subscribable_banner_helper.rb
@@ -0,0 +1,9 @@
+# frozen_string_literal: true
+
+module SubscribableBannerHelper
+  # Overridden in EE
+  def display_subscription_banner!
+  end
+end
+
+SubscribableBannerHelper.prepend_if_ee('EE::SubscribableBannerHelper')
diff --git a/app/views/groups/show.html.haml b/app/views/groups/show.html.haml
index 032766327ca2fad497208a07c79e40a0a733fcbd..7e5bf6ddde17a4fb3c20e07c09dcaa684257b060 100644
--- a/app/views/groups/show.html.haml
+++ b/app/views/groups/show.html.haml
@@ -1,10 +1,6 @@
 - breadcrumb_title _("Details")
 - @content_class = "limit-container-width" unless fluid_layout
 
-= content_for :flash_message do
-  - if Feature.enabled?(:subscribable_banner_subscription)
-    = render_if_exists "layouts/header/ee_subscribable_banner", subscription: true
-
 = content_for :meta_tags do
   = auto_discovery_link_tag(:atom, group_url(@group, rss_url_options), title: "#{@group.name} activity")
 
diff --git a/app/views/layouts/_page.html.haml b/app/views/layouts/_page.html.haml
index 57445424b26c11e42cccdc5658c2a60b610826f3..d1cf83b2a9f8e28a0c1a1d13dddacaf1ad3a2ccf 100644
--- a/app/views/layouts/_page.html.haml
+++ b/app/views/layouts/_page.html.haml
@@ -6,8 +6,6 @@
     .alert-wrapper
       = render 'shared/outdated_browser'
       = render_if_exists 'layouts/header/users_over_license_banner'
-      - if Feature.enabled?(:subscribable_banner_license, default_enabled: true)
-        = render_if_exists "layouts/header/ee_subscribable_banner"
       = render_if_exists "layouts/header/licensed_user_count_threshold"
       = render "layouts/broadcast"
       = render "layouts/header/read_only_banner"
@@ -15,6 +13,7 @@
       = yield :flash_message
       = render "shared/ping_consent"
       = render_account_recovery_regular_check
+      = render_if_exists "layouts/header/ee_subscribable_banner"
       - unless @hide_breadcrumbs
         = render "layouts/nav/breadcrumbs"
       .d-flex
diff --git a/app/views/layouts/group.html.haml b/app/views/layouts/group.html.haml
index 49de821f1c2eeaf3a393aeed420f75ad1f02f9ce..36b664e5888b8a86f1864f54a1ab4c0a925670cf 100644
--- a/app/views/layouts/group.html.haml
+++ b/app/views/layouts/group.html.haml
@@ -2,6 +2,7 @@
 - page_description @group.description  unless page_description
 - header_title     group_title(@group) unless header_title
 - nav "group"
+- display_subscription_banner!
 - @left_sidebar = true
 
 - content_for :page_specific_javascripts do
diff --git a/app/views/layouts/project.html.haml b/app/views/layouts/project.html.haml
index b8ef38272fc7316a1c1dfbd12da2f84353080923..820cb9eea47ae32443a98c5960335a90bcdb3122 100644
--- a/app/views/layouts/project.html.haml
+++ b/app/views/layouts/project.html.haml
@@ -2,7 +2,8 @@
 - page_description @project.description    unless page_description
 - header_title     project_title(@project) unless header_title
 - nav              "project"
-- @left_sidebar    = true
+- display_subscription_banner!
+- @left_sidebar = true
 
 - content_for :project_javascripts do
   - project = @target_project || @project
diff --git a/app/views/projects/_flash_messages.html.haml b/app/views/projects/_flash_messages.html.haml
index 8217608db4ea9927316eb3a47fd2ba0820c87ab0..f9222387e97f2d31183f8d12cfc9c0fc5c42595a 100644
--- a/app/views/projects/_flash_messages.html.haml
+++ b/app/views/projects/_flash_messages.html.haml
@@ -8,6 +8,4 @@
     - unless project.empty_repo?
       = render 'shared/auto_devops_implicitly_enabled_banner', project: project
     = render_if_exists 'projects/above_size_limit_warning', project: project
-    - if Feature.enabled?(:subscribable_banner_subscription)
-      = render_if_exists "layouts/header/ee_subscribable_banner", subscription: true
     = render_if_exists 'shared/shared_runners_minutes_limit', project: project, classes: [container_class, ("limit-container-width" unless fluid_layout)]
diff --git a/ee/app/helpers/ee/subscribable_banner_helper.rb b/ee/app/helpers/ee/subscribable_banner_helper.rb
new file mode 100644
index 0000000000000000000000000000000000000000..9602fbbdf0b99def55f74cdaaa6c6fcaf517f02e
--- /dev/null
+++ b/ee/app/helpers/ee/subscribable_banner_helper.rb
@@ -0,0 +1,65 @@
+# frozen_string_literal: true
+
+module EE
+  module SubscribableBannerHelper
+    extend ::Gitlab::Utils::Override
+
+    def gitlab_subscription_or_license
+      return decorated_subscription if display_subscription_banner?
+
+      License.current if display_license_banner?
+    end
+
+    def gitlab_subscription_message_or_license_message
+      return subscription_message if display_subscription_banner?
+
+      license_message if display_license_banner?
+    end
+
+    override :display_subscription_banner!
+    def display_subscription_banner!
+      @display_subscription_banner = true
+    end
+
+    private
+
+    def license_message(signed_in: signed_in?, is_admin: current_user&.admin?, license: License.current)
+      ::Gitlab::ExpiringSubscriptionMessage.new(
+        subscribable: license,
+        signed_in: signed_in,
+        is_admin: is_admin
+      ).message
+    end
+
+    def subscription_message
+      entity = @project || @group
+      namespace = @project&.namespace || @group
+
+      ::Gitlab::ExpiringSubscriptionMessage.new(
+        subscribable: decorated_subscription,
+        signed_in: signed_in?,
+        is_admin: can?(current_user, :owner_access, entity),
+        namespace: namespace
+      ).message
+    end
+
+    def decorated_subscription
+      entity = @project || @group
+      subscription = entity&.closest_gitlab_subscription
+
+      return unless subscription
+
+      ::SubscriptionPresenter.new(subscription)
+    end
+
+    def display_license_banner?
+      ::Feature.enabled?(:subscribable_license_banner, default_enabled: true)
+    end
+
+    def display_subscription_banner?
+      @display_subscription_banner &&
+        ::Gitlab::CurrentSettings.should_check_namespace_plan? &&
+        ::Feature.enabled?(:subscribable_subscription_banner, default_enabled: false)
+    end
+  end
+end
diff --git a/ee/app/helpers/license_helper.rb b/ee/app/helpers/license_helper.rb
index 2d73f2cfb2f01e76f8303bb4e9f155c89374339b..8c44e136e391d0543f88cf80f5d47d81e634713b 100644
--- a/ee/app/helpers/license_helper.rb
+++ b/ee/app/helpers/license_helper.rb
@@ -18,14 +18,6 @@ def maximum_user_count
     License.current&.maximum_user_count || 0
   end
 
-  def license_message(signed_in: signed_in?, is_admin: current_user&.admin?, license: License.current)
-    Gitlab::ExpiringSubscriptionMessage.new(
-      subscribable: license,
-      signed_in: signed_in,
-      is_admin: is_admin
-    ).message
-  end
-
   def seats_calculation_message(license)
     return unless license.present?
     return unless license.exclude_guests_from_active_count?
diff --git a/ee/app/helpers/subscriptions_helper.rb b/ee/app/helpers/subscriptions_helper.rb
index 12665a5fc3cf375cdc76e77d2bac0466edb78583..d3060f813692107851680af59d66edc1b2a7888a 100644
--- a/ee/app/helpers/subscriptions_helper.rb
+++ b/ee/app/helpers/subscriptions_helper.rb
@@ -3,29 +3,6 @@
 module SubscriptionsHelper
   include ::Gitlab::Utils::StrongMemoize
 
-  def subscription_message
-    return unless ::Gitlab.com?
-
-    entity = @project || @group
-    namespace = @project&.namespace || @group
-
-    ::Gitlab::ExpiringSubscriptionMessage.new(
-      subscribable: decorated_subscription,
-      signed_in: signed_in?,
-      is_admin: can?(current_user, :owner_access, entity),
-      namespace: namespace
-    ).message
-  end
-
-  def decorated_subscription
-    entity = @project || @group
-    subscription = entity&.closest_gitlab_subscription
-
-    return unless subscription
-
-    SubscriptionPresenter.new(subscription)
-  end
-
   def subscription_data
     {
       setup_for_company: (current_user.setup_for_company == true).to_s,
diff --git a/ee/app/presenters/subscription_presenter.rb b/ee/app/presenters/subscription_presenter.rb
index 05092cb64d2a2769c6f1df8959e84fef16b840b0..734877e6ae093a50e1c504f62819c9fa3576095f 100644
--- a/ee/app/presenters/subscription_presenter.rb
+++ b/ee/app/presenters/subscription_presenter.rb
@@ -8,7 +8,7 @@ def block_changes?
   end
 
   def plan
-    namespace.try(:actual_plan_name)
+    hosted_plan.name
   end
 
   def notify_admins?
diff --git a/ee/app/views/layouts/header/_ee_subscribable_banner.html.haml b/ee/app/views/layouts/header/_ee_subscribable_banner.html.haml
index 6c2f34dc0ab30455bcec0a2e457e5fe37c232840..48aa3e6fed66ac2e878026a94fa975358befd193 100644
--- a/ee/app/views/layouts/header/_ee_subscribable_banner.html.haml
+++ b/ee/app/views/layouts/header/_ee_subscribable_banner.html.haml
@@ -1,9 +1,5 @@
-- if local_assigns[:subscription]
-  - subscribable = decorated_subscription
-  - message = subscription_message
-- else
-  - subscribable = License.current
-  - message = license_message(license: subscribable)
+- subscribable = gitlab_subscription_or_license
+- message = gitlab_subscription_message_or_license_message
 
 - if message.present? && subscribable.present?
   .container-fluid.container-limited.pt-3
diff --git a/ee/changelogs/unreleased/jswain_add_subscribable_banner_to_all_group_pages.yml b/ee/changelogs/unreleased/jswain_add_subscribable_banner_to_all_group_pages.yml
new file mode 100644
index 0000000000000000000000000000000000000000..5b213839843b68c59583f302aed29beee321f8ed
--- /dev/null
+++ b/ee/changelogs/unreleased/jswain_add_subscribable_banner_to_all_group_pages.yml
@@ -0,0 +1,5 @@
+---
+title: Display expiring subscription banner on more pages
+merge_request: 31497
+author:
+type: changed
diff --git a/ee/spec/helpers/ee/subscribable_banner_helper_spec.rb b/ee/spec/helpers/ee/subscribable_banner_helper_spec.rb
new file mode 100644
index 0000000000000000000000000000000000000000..278c4c2bb1a7ecf9a6954150420b90babe626e3f
--- /dev/null
+++ b/ee/spec/helpers/ee/subscribable_banner_helper_spec.rb
@@ -0,0 +1,201 @@
+# frozen_string_literal: true
+
+require 'spec_helper'
+
+describe EE::SubscribableBannerHelper do
+  describe '#gitlab_subscription_or_license' do
+    subject { helper.gitlab_subscription_or_license }
+
+    shared_examples 'when a subscription exists' do
+      let(:gitlab_subscription) { build_stubbed(:gitlab_subscription) }
+
+      it 'returns a decorator' do
+        allow(entity).to receive(:closest_gitlab_subscription).and_return(gitlab_subscription)
+
+        expect(subject).to be_a(SubscriptionPresenter)
+      end
+    end
+
+    context 'when feature flag is enabled' do
+      let(:license) { double(:license) }
+
+      before do
+        stub_feature_flags(subscribable_banner: true)
+      end
+
+      context 'when instance variable true' do
+        before do
+          assign(:display_subscription_banner, true)
+        end
+
+        context 'when should_check_namespace_plan is true' do
+          before do
+            allow(::Gitlab::CurrentSettings).to receive(:should_check_namespace_plan?).and_return(true)
+          end
+
+          context 'when a project exists' do
+            let(:entity) { create(:project) }
+
+            before do
+              assign(:project, entity)
+            end
+
+            it_behaves_like 'when a subscription exists'
+          end
+
+          context 'when a group exists' do
+            let(:entity) { create(:group) }
+
+            before do
+              assign(:group, entity)
+            end
+
+            it_behaves_like 'when a subscription exists'
+          end
+        end
+
+        context 'when should_check_namespace_plan is false' do
+          before do
+            allow(::Gitlab::CurrentSettings).to receive(:should_check_namespace_plan?).and_return(false)
+          end
+
+          it 'returns the current license' do
+            expect(License).to receive(:current).and_return(license)
+            expect(subject).to eq(license)
+          end
+        end
+      end
+
+      context 'when instance variable false' do
+        before do
+          assign(:display_subscription_banner, false)
+          allow(::Gitlab::CurrentSettings).to receive(:should_check_namespace_plan?).and_return(true)
+        end
+
+        it 'returns the current license' do
+          expect(License).to receive(:current).and_return(license)
+          expect(subject).to eq(license)
+        end
+      end
+    end
+  end
+
+  describe '#gitlab_subscription_message_or_license_message' do
+    subject { helper.gitlab_subscription_message_or_license_message }
+
+    let(:message) { double(:message) }
+
+    context 'when feature flag is enabled' do
+      before do
+        stub_feature_flags(subscribable_banner: true)
+      end
+
+      context 'when instance variable true' do
+        before do
+          assign(:display_subscription_banner, true)
+        end
+
+        context 'when should_check_namespace_plan is true' do
+          before do
+            allow(::Gitlab::CurrentSettings).to receive(:should_check_namespace_plan?).and_return(true)
+          end
+
+          let(:gitlab_subscription) { entity.closest_gitlab_subscription }
+          let(:decorated_mock) { double(:decorated_mock) }
+          let(:message_mock) { double(:message_mock) }
+          let(:user) { double(:user_mock) }
+
+          shared_examples 'subscription message' do
+            it 'calls Gitlab::ExpiringSubscriptionMessage and SubscriptionPresenter if is Gitlab.com?' do
+              allow(helper).to receive(:signed_in?).and_return(true)
+              allow(helper).to receive(:current_user).and_return(user)
+              allow(helper).to receive(:can?).with(user, :owner_access, entity).and_return(true)
+
+              expect(SubscriptionPresenter).to receive(:new).with(gitlab_subscription).and_return(decorated_mock)
+              expect(::Gitlab::ExpiringSubscriptionMessage).to receive(:new).with(
+                subscribable: decorated_mock,
+                signed_in: true,
+                is_admin: true,
+                namespace: namespace
+              ).and_return(message_mock)
+              expect(message_mock).to receive(:message).and_return('hey yay yay yay')
+
+              expect(subject).to eq('hey yay yay yay')
+            end
+          end
+
+          context 'when a project is present' do
+            let(:entity) { create(:project, namespace: namespace) }
+            let(:namespace) { create(:namespace_with_plan) }
+
+            before do
+              assign(:project, entity)
+            end
+
+            it_behaves_like 'subscription message'
+          end
+
+          context 'when a group is present' do
+            let(:entity) { create(:group_with_plan) }
+            let(:namespace) { entity }
+
+            before do
+              assign(:project, nil)
+              assign(:group, entity)
+            end
+
+            it_behaves_like 'subscription message'
+          end
+        end
+
+        context 'when should_check_namespace_plan is false' do
+          let(:license) { double(:license) }
+          let(:message_mock) { double(:message_mock) }
+          let(:user) { double(:user) }
+
+          before do
+            allow(::Gitlab::CurrentSettings).to receive(:should_check_namespace_plan?).and_return(false)
+            allow(License).to receive(:current).and_return(license)
+            allow(helper).to receive(:current_user).and_return(user)
+            allow(helper).to receive(:signed_in?).and_return(true)
+            allow(user).to receive(:admin?).and_return(false)
+          end
+
+          it 'calls Gitlab::ExpiringSubscriptionMessage to get expiring message' do
+            expect(Gitlab::ExpiringSubscriptionMessage).to receive(:new).with(
+              subscribable: license,
+              signed_in: true,
+              is_admin: false
+            ).and_return(message_mock)
+
+            expect(message_mock).to receive(:message)
+
+            subject
+          end
+        end
+      end
+
+      context 'when instance variable false' do
+        before do
+          assign(:display_subscription_banner, false)
+          allow(::Gitlab::CurrentSettings).to receive(:should_check_namespace_plan?).and_return(true)
+        end
+
+        it 'returns the license message' do
+          expect(helper).to receive(:license_message).and_return(message)
+          expect(subject).to eq(message)
+        end
+      end
+    end
+  end
+
+  describe '#display_subscription_banner!' do
+    it 'sets @display_subscription_banner to true' do
+      expect(helper.instance_variable_get(:@display_subscription_banner)).to be nil
+
+      helper.display_subscription_banner!
+
+      expect(helper.instance_variable_get(:@display_subscription_banner)).to be true
+    end
+  end
+end
diff --git a/ee/spec/helpers/license_helper_spec.rb b/ee/spec/helpers/license_helper_spec.rb
index 1917b6da2f30820956dcefe9afe010b96f7b3dc3..d692e15cb8a9d74c83d3c06caa0f66ae8c688f63 100644
--- a/ee/spec/helpers/license_helper_spec.rb
+++ b/ee/spec/helpers/license_helper_spec.rb
@@ -8,27 +8,6 @@ def stub_default_url_options(host: "localhost", protocol: "http", port: nil, scr
     allow(Rails.application.routes).to receive(:default_url_options).and_return(url_options)
   end
 
-  describe '#license_message' do
-    let(:license) { double(:license) }
-    let(:message_mock) { double(:message_mock) }
-
-    before do
-      allow(License).to receive(:current).and_return(license)
-    end
-
-    it 'calls Gitlab::ExpiringSubscriptionMessage to get expiring message' do
-      expect(Gitlab::ExpiringSubscriptionMessage).to receive(:new).with(
-        subscribable: license,
-        signed_in: true,
-        is_admin: false
-      ).and_return(message_mock)
-
-      expect(message_mock).to receive(:message)
-
-      license_message(signed_in: true, is_admin: false)
-    end
-  end
-
   describe '#api_license_url' do
     it 'returns license API url' do
       stub_default_url_options
diff --git a/ee/spec/helpers/subscriptions_helper_spec.rb b/ee/spec/helpers/subscriptions_helper_spec.rb
index aa26cbf08f731747231e97a1fb58f5649db922a1..6155129cef6cb751f8462c9962e0f806449ce71d 100644
--- a/ee/spec/helpers/subscriptions_helper_spec.rb
+++ b/ee/spec/helpers/subscriptions_helper_spec.rb
@@ -87,108 +87,4 @@
       it { is_expected.to eq(nil) }
     end
   end
-
-  describe '#subscription_message' do
-    let(:gitlab_subscription) { entity.closest_gitlab_subscription }
-    let(:decorated_mock) { double(:decorated_mock) }
-    let(:message_mock) { double(:message_mock) }
-    let(:user) { double(:user_mock) }
-
-    it 'if it is not Gitlab.com? it returns nil' do
-      allow(Gitlab).to receive(:com?).and_return(false)
-
-      expect(helper.subscription_message).to be_nil
-    end
-
-    shared_examples 'subscription message' do
-      it 'calls Gitlab::ExpiringSubscriptionMessage and SubscriptionPresenter if is Gitlab.com?' do
-        allow(Gitlab).to receive(:com?).and_return(true)
-        allow(helper).to receive(:signed_in?).and_return(true)
-        allow(helper).to receive(:current_user).and_return(user)
-        allow(helper).to receive(:can?).with(user, :owner_access, entity).and_return(true)
-
-        expect(SubscriptionPresenter).to receive(:new).with(gitlab_subscription).and_return(decorated_mock)
-        expect(::Gitlab::ExpiringSubscriptionMessage).to receive(:new).with(
-          subscribable: decorated_mock,
-          signed_in: true,
-          is_admin: true,
-          namespace: namespace
-        ).and_return(message_mock)
-        expect(message_mock).to receive(:message).and_return('hey yay yay yay')
-
-        expect(helper.subscription_message).to eq('hey yay yay yay')
-      end
-    end
-
-    context 'when a project is present' do
-      let(:entity) { create(:project, namespace: namespace) }
-      let(:namespace) { create(:namespace_with_plan) }
-
-      before do
-        assign(:project, entity)
-      end
-
-      it_behaves_like 'subscription message'
-    end
-
-    context 'when a group is present' do
-      let(:entity) { create(:group_with_plan) }
-      let(:namespace) { entity }
-
-      before do
-        assign(:project, nil)
-        assign(:group, entity)
-      end
-
-      it_behaves_like 'subscription message'
-    end
-  end
-
-  describe '#decorated_subscription' do
-    subject { helper.decorated_subscription }
-
-    shared_examples 'when a subscription exists' do
-      let(:gitlab_subscription) { build_stubbed(:gitlab_subscription) }
-
-      it 'returns a decorator' do
-        allow(entity).to receive(:closest_gitlab_subscription).and_return(gitlab_subscription)
-
-        expect(subject).to be_a(SubscriptionPresenter)
-      end
-    end
-
-    context 'when a project exists' do
-      let(:entity) { create(:project) }
-
-      before do
-        assign(:project, entity)
-      end
-
-      it_behaves_like 'when a subscription exists'
-    end
-
-    context 'when a group exists' do
-      let(:entity) { create(:group) }
-
-      before do
-        assign(:group, entity)
-      end
-
-      it_behaves_like 'when a subscription exists'
-    end
-
-    context 'when no subscription exists' do
-      let(:entity) { create(:project) }
-
-      before do
-        assign(:project, entity)
-      end
-
-      it 'returns a nil object' do
-        allow(entity).to receive(:closest_gitlab_subscription).and_return(nil)
-
-        expect(subject).to be_nil
-      end
-    end
-  end
 end
diff --git a/spec/helpers/subscribable_banner_helper_spec.rb b/spec/helpers/subscribable_banner_helper_spec.rb
new file mode 100644
index 0000000000000000000000000000000000000000..75f2e32d7d818d288bcd6e9b9fd670f8fcb05344
--- /dev/null
+++ b/spec/helpers/subscribable_banner_helper_spec.rb
@@ -0,0 +1,11 @@
+# frozen_string_literal: true
+
+require 'spec_helper'
+
+describe SubscribableBannerHelper do
+  describe '#display_subscription_banner!' do
+    it 'is over-written in EE' do
+      expect { helper.display_subscription_banner! }.not_to raise_error
+    end
+  end
+end