diff --git a/app/models/ci/build.rb b/app/models/ci/build.rb
index 4691fb4cbfc10058e5dda7d148de23c4aee055e9..a3f46bcfc859bff53d627d21383576c8fd0a237d 100644
--- a/app/models/ci/build.rb
+++ b/app/models/ci/build.rb
@@ -483,8 +483,6 @@ def other_scheduled_actions
     end
 
     def pages_generator?
-      return Gitlab.config.pages.enabled && name == 'pages' unless ::Feature.enabled?(:customizable_pages_job_name, project)
-
       return false unless Gitlab.config.pages.enabled
       return true if options[:pages].is_a?(Hash) || options[:pages] == true
 
diff --git a/config/feature_flags/gitlab_com_derisk/customizable_pages_job_name.yml b/config/feature_flags/gitlab_com_derisk/customizable_pages_job_name.yml
deleted file mode 100644
index 677e54574302929d136454cffb4891fc9ebfeeb8..0000000000000000000000000000000000000000
--- a/config/feature_flags/gitlab_com_derisk/customizable_pages_job_name.yml
+++ /dev/null
@@ -1,9 +0,0 @@
----
-name: customizable_pages_job_name
-feature_issue_url: https://gitlab.com/gitlab-org/gitlab/-/issues/232505
-introduced_by_url: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/166731
-rollout_issue_url: https://gitlab.com/gitlab-org/gitlab/-/issues/497981
-milestone: '17.5'
-group: group::knowledge
-type: gitlab_com_derisk
-default_enabled: false
diff --git a/doc/user/project/pages/index.md b/doc/user/project/pages/index.md
index 5e6e3b85f1fd9d9eff44f6dc05c38d54141f9dba..f4898e6ab3d183ff7cf9512fc27eb9430dc28cd7 100644
--- a/doc/user/project/pages/index.md
+++ b/doc/user/project/pages/index.md
@@ -415,10 +415,7 @@ merge request is closed or merged.
 ## User defined job names
 
 > - [Introduced](https://gitlab.com/gitlab-org/gitlab/-/issues/232505) in GitLab 17.5 with a flag `customizable_pages_job_name`, disabled by default.
-
-Historically, the pages deploy job needed to be named `pages` in order to
-trigger a pages deployment. With the `pages` setting, this is no longer
-necessary.
+> - [Feature flag removed](https://gitlab.com/gitlab-org/gitlab/-/merge_requests/169095) in GitLab 17.6.
 
 To trigger a pages deployment from any job, include the `pages` property in the
 job definition. It can either be a hash or simply a boolean set to `true`
diff --git a/lib/gitlab/ci/config/entry/job.rb b/lib/gitlab/ci/config/entry/job.rb
index dbdc820f2fd99d200aca5983a6dcec2ea6c77c0b..2454fdfdd6af8781e04cf125b70f71e1c14ca3ec 100644
--- a/lib/gitlab/ci/config/entry/job.rb
+++ b/lib/gitlab/ci/config/entry/job.rb
@@ -57,11 +57,6 @@ class Job < ::Gitlab::Config::Entry::Node
             validates :publish,
               absence: { message: "can only be used within a `pages` job" },
               unless: -> { config.is_a?(Hash) && pages_job? }
-
-            # The below validation should be removed entirely with the FF cleanup
-            validates :pages,
-              absence: { message: "can only be used within a `pages` job" },
-              unless: -> { (config.is_a?(Hash) && pages_job?) || ::Gitlab::Ci::Config::FeatureFlags.enabled?(:customizable_pages_job_name) }
           end
 
           entry :before_script, Entry::Commands,
@@ -201,8 +196,6 @@ def ignored?
           end
 
           def pages_job?
-            return name == :pages unless ::Gitlab::Ci::Config::FeatureFlags.enabled?(:customizable_pages_job_name)
-
             return true if config[:pages].present?
 
             name == :pages && config[:pages] != false # legacy behavior, overridable with `pages: false`
diff --git a/spec/lib/gitlab/ci/config/entry/job_spec.rb b/spec/lib/gitlab/ci/config/entry/job_spec.rb
index 0c0b24436ab030335b15193d2d5d153ad8a8297b..0bb66bb90761c0a0aae83af0f27c573dbfdb6f62 100644
--- a/spec/lib/gitlab/ci/config/entry/job_spec.rb
+++ b/spec/lib/gitlab/ci/config/entry/job_spec.rb
@@ -738,10 +738,6 @@
     end
 
     context 'when job is a pages job with a custom name', feature_category: :pages do
-      before do
-        stub_feature_flags(customizable_pages_job_name: true)
-      end
-
       let(:name) { :rspec }
 
       context 'when pages entry is a boolean' do
@@ -771,58 +767,25 @@
   end
 
   describe '#pages_job?', :aggregate_failures, feature_category: :pages do
-    context 'with customizable_pages_job_name feature flag disabled' do
-      before do
-        stub_feature_flags(customizable_pages_job_name: false)
-      end
-
-      where(:name, :config, :result) do
-        :pages | {} | true
-        :pages | { pages: false } | true
-        :pages | { pages: true } | true
-        :pages | { pages: nil } | true
-        :pages | { pages: { path_prefix: 'foo' } } | true
-        :'pages:staging' | {} | false
-        :'something:pages:else' | {} | false
-        :'something-else' | {} | false
-        :'something-else' | { pages: true } | false
-        :'something-else' | { pages: { path_prefix: 'foo' } } | false
-        :'something-else' | { pages: false } | false
-        :'something-else' | { pages: nil } | false
-      end
-
-      with_them do
-        subject { described_class.new(config, name: name).pages_job? }
-
-        it { is_expected.to eq(result) }
-      end
+    where(:name, :config, :result) do
+      :pages | {} | true
+      :pages | { pages: false } | false
+      :pages | { pages: true } | true
+      :pages | { pages: nil } | true
+      :pages | { pages: { path_prefix: 'foo' } } | true
+      :'pages:staging' | {} | false
+      :'something:pages:else' | {} | false
+      :'something-else' | {} | false
+      :'something-else' | { pages: true } | true
+      :'something-else' | { pages: { path_prefix: 'foo' } } | true
+      :'something-else' | { pages: false } | false
+      :'something-else' | { pages: nil } | false
     end
 
-    context 'with customizable_pages_job_name feature flag enabled' do
-      before do
-        stub_feature_flags(customizable_pages_job_name: true)
-      end
+    with_them do
+      subject { described_class.new(config, name: name).pages_job? }
 
-      where(:name, :config, :result) do
-        :pages | {} | true
-        :pages | { pages: false } | false
-        :pages | { pages: true } | true
-        :pages | { pages: nil } | true
-        :pages | { pages: { path_prefix: 'foo' } } | true
-        :'pages:staging' | {} | false
-        :'something:pages:else' | {} | false
-        :'something-else' | {} | false
-        :'something-else' | { pages: true } | true
-        :'something-else' | { pages: { path_prefix: 'foo' } } | true
-        :'something-else' | { pages: false } | false
-        :'something-else' | { pages: nil } | false
-      end
-
-      with_them do
-        subject { described_class.new(config, name: name).pages_job? }
-
-        it { is_expected.to eq(result) }
-      end
+      it { is_expected.to eq(result) }
     end
   end
 
diff --git a/spec/models/ci/build_spec.rb b/spec/models/ci/build_spec.rb
index 1f2e6d4889d9c8deb3b699b6e2b02ff7b2ba76e1..ee3b01061e9be823c4d2ed1e8ea9fc0596c9071a 100644
--- a/spec/models/ci/build_spec.rb
+++ b/spec/models/ci/build_spec.rb
@@ -4332,54 +4332,27 @@ def run_job_without_exception
   end
 
   describe '#pages_generator?', feature_category: :pages do
-    context 'with customizable_pages_job_name feature flag enabled' do
-      where(:name, :pages_config, :enabled, :result) do
-        'foo' | nil | false | false
-        'pages' | nil | false | false
-        'pages:preview' | nil | true | false
-        'pages' | nil | true | true
-        'foo' | true | true | true
-        'foo' | { expire_in: '1 day' } | true | true
-        'foo' | false | true | false
-        'pages' | false | true | false
-      end
-
-      with_them do
-        before do
-          stub_pages_setting(enabled: enabled)
-          build.update!(name: name, options: { pages: pages_config })
-          stub_feature_flags(customizable_pages_job_name: true)
-        end
-
-        subject { build.pages_generator? }
-
-        it { is_expected.to eq(result) }
-      end
+    where(:name, :pages_config, :enabled, :result) do
+      'foo' | nil | false | false
+      'pages' | nil | false | false
+      'pages:preview' | nil | true | false
+      'pages' | nil | true | true
+      'foo' | true | true | true
+      'foo' | { expire_in: '1 day' } | true | true
+      'foo' | false | true | false
+      'pages' | false | true | false
     end
 
-    context 'with customizable_pages_job_name feature flag disabled' do
-      where(:name, :pages_config, :enabled, :result) do
-        'foo' | nil | false | false
-        'pages' | nil | false | false
-        'pages:preview' | nil | true | false
-        'pages' | nil | true | true
-        'foo' | true | true | false
-        'foo' | { expire_in: '1 day' } | true | false
-        'foo' | false | true | false
-        'pages' | false | true | true
+    with_them do
+      before do
+        stub_pages_setting(enabled: enabled)
+        build.update!(name: name, options: { pages: pages_config })
+        stub_feature_flags(customizable_pages_job_name: true)
       end
 
-      with_them do
-        before do
-          stub_feature_flags(customizable_pages_job_name: false)
-          stub_pages_setting(enabled: enabled)
-          build.update!(name: name, options: { pages: pages_config })
-        end
+      subject { build.pages_generator? }
 
-        subject { build.pages_generator? }
-
-        it { is_expected.to eq(result) }
-      end
+      it { is_expected.to eq(result) }
     end
   end