Branch rules vision statement

🥅 Goal

As we're building a new solution for branch rules at GitLab, a vision statement will help focus our efforts on results for users. What the specific outcome we want enterprise customers to achieve? This vision statement will be refined by product / design.

🤝 Values of enterprise customers

See #554196 (comment 2698830930)

From analyzing the feedback we've gotten from users about GitLab's Branch rules in #554195, these are the core values that our enterprise customers care about most:

Compliance

• Enforce code quality
• Security standards
• ROI through risk reduction / prevention of unauthorized changes

Confidence

• Trust that settings are properly configured to maintain compliance
• Confidence in the safety nets protecting code

Scale

• Set up and manage hundreds of repos
• Smooth collaboration with hundreds of devs
• Security & compliance at scale

Flexibility

• Fast but compliant development
• Governance without friction
• Custom workflows for varying team needs

⭐ Vision statement

Empower teams to protect and manage branches confidently and flexibly at scale.